Search Marketing Specialist

Auditing clients' current SEO (search engine optimization) performance by reviewing search engine data. Managing tracking and reporting of search-related activities and providing analyses to management. Collecting and analyzing web metrics for clients' websites. Developing ways to meet client key performance indicators through research. Developing strategist to retain SEO clients. Optimizing clients' website exposure by analyzing search engine patterns. Assisting the sale department by providing general and specific marketing insights for potential clients. Communicating with the web development team to ensure that designers understand requirements and that the end product is up to standards as well as SEO friendly. Overseeing new website launch and transfer process. Completing year-over-year reporting and in-depth details for clients concerning website performance. Running case studies and R&D projects for SEO. Completing SEO A/B testing.Required certifications are SEO Essentials by MOZ; Google Analytics 4 Certification; Google Tag Manager; Google Digital Marketing by Google Digital Garage; Google Campaign Manager by Google.Must have robust experience in technical/advance SEO. Must know basic HTML and CSS to accomplish day-to-day SEO tasks like content uploading. Must have at least 1 year of experience working in an agency environment (multitasking, large group of client handling). Must have experience doing SEO for home service businesses (e.g. plumbing, HVAC, electrical, roofers, etc.). Must have proven case studies that show success in SEO for home service industries. Should be troubleshooting minded. Other skills include project management, marketing data analysis, WHM, Cpanel, password management, Cloudflare integration and ChatGPT.

Minimum Salary: 41558 Maximum Salary: 43000 Salary Unit: Yearly