Koch Industries
Product Marketing Manager
Koch Industries, Atlanta, Georgia, United States, 30383
Your Job
As a
Product Market
ing Manager
for G eorgia Pacific Hummingbird®, you will drive the marketing strategy for Georgia Pacific's digital print solution. Your role will involve collaborating with cross-functional teams to effectively communicate Hummingbird's value proposition, generate demand, and support sales efforts. You will be responsible for elevating the brand, increasing market share, and accelerating growth. This position requires a passion for all aspects of marketing and a consistent influx of innovative ideas.
This is a contributor position reporting directly to our senior leadership and is critical to our success at Hummingbird®. The Product Marketing Manager can be based in Phoenix, Arizona (near our press), Cincinnati, Ohio (home to our Hummingbird ® headquarters), or Atlanta, Georgia (where Georgia-Pacific's headquarters is located). This position is a hybrid position for team collaboration and requires candidates to be near a primary location. Domestic travel is required 10-15% of the time based on the needs of the business.
Our Team
Join the innovative team at Hummingbird ® , where innovation and excellence drive our success. Be part of our groundbreaking journey to revolutionize the packaging industry and create lasting value for all stakeholders. In our collaborative and forward-thinking environment, principled entrepreneurship, and mutual respect fuel our continuous improvement. As a Product Marketing Manager, you will unlock your full potential with many opportunities for career growth and personal development, supported by our commitment to lifelong learning. Explore the exciting opportunities at Hummingbird ® and apply today!
What You Will Do
Lead the development and implementation of strategic marketing initiatives that position Hummingbird® effectively in the market.Continuously monitor the competitive landscape to ensure Hummingbird ® is positioned as the preferred partner.Identify key customer segments and craft tailored messaging and campaigns that resonate with these groups.Generate engaging content for digital channels, including websites, social media, and email campaigns to drive awareness, demand, and adoption.Create brochures, white papers, case studies, videos, and innovative PowerPoint presentationsthat highlight the benefits of Hummingbird ® , ensuring messaging aligns with market needs and sales strategies.Work closely with the sales team to provide training, sales tools, and resources that enhance their ability to sell Hummingbird ® effectively.Create and maintain essential sales collateral, including product demos, FAQs , and competitive analysis reports.Coordinate with Georgia-Pacific's central marketing communication team to execute multifaceted campaigns and trade show events aimed at generating leads and nurturing existing customers.Build and maintain a customer experience center designed to help customers understand and connect with Hummingbird's value proposition.Oversee the organization and execution of webinars, trade shows, and customer visits to engage with the target audience effectively.Identify opportunities, take initiative, and drive projects from conception to completion with minimal supervision.Utilize strong strategic thinking skills to analyze complex problems, develop innovative solutions, and make strategic decisions.Proven ability to work independently, setting goals, managing timelines, and achieving desired outcomes.Exhibit excellent problem-solving skills to navigate challenges and adapt to changing circumstances while focusing on project objectives.Leverage resources, network, and build relationships to support project success.Communicate ideas clearly, receive and give constructive feedback, and collaborate effectively with team members and stakeholders.Adopt ( MS Office 365) and effectively utilize new tools and transformative technologies to enhance marketing strategies and operations.Who You Are (Basic Qualifications)
Minimum of 3 or more years of experience in sales or marketing where you have had to clearly articulate value proposition development and communication to drive adoption to customers.Experience in successfully collaborating with cross-functional teams in a fast-paced environment.Highly skilled in creating innovative PowerPoint presentations for business, sales, and other key stakeholders.Proven ability to analyze complex information and develop actionable insights, with meticulous attention to detail.What Will Put You Ahead
Product marketing experience in the manufacturing and/or packaging industry.Knowledge of the high-graphics packaging industryBachelor's degree in marketing, business, or a related field, or equivalent professional experience.
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
Georgia-Pacific LLC is a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day -to make everyday products even better.
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
#LI-LAL
#LI-HYBRID
As a
Product Market
ing Manager
for G eorgia Pacific Hummingbird®, you will drive the marketing strategy for Georgia Pacific's digital print solution. Your role will involve collaborating with cross-functional teams to effectively communicate Hummingbird's value proposition, generate demand, and support sales efforts. You will be responsible for elevating the brand, increasing market share, and accelerating growth. This position requires a passion for all aspects of marketing and a consistent influx of innovative ideas.
This is a contributor position reporting directly to our senior leadership and is critical to our success at Hummingbird®. The Product Marketing Manager can be based in Phoenix, Arizona (near our press), Cincinnati, Ohio (home to our Hummingbird ® headquarters), or Atlanta, Georgia (where Georgia-Pacific's headquarters is located). This position is a hybrid position for team collaboration and requires candidates to be near a primary location. Domestic travel is required 10-15% of the time based on the needs of the business.
Our Team
Join the innovative team at Hummingbird ® , where innovation and excellence drive our success. Be part of our groundbreaking journey to revolutionize the packaging industry and create lasting value for all stakeholders. In our collaborative and forward-thinking environment, principled entrepreneurship, and mutual respect fuel our continuous improvement. As a Product Marketing Manager, you will unlock your full potential with many opportunities for career growth and personal development, supported by our commitment to lifelong learning. Explore the exciting opportunities at Hummingbird ® and apply today!
What You Will Do
Lead the development and implementation of strategic marketing initiatives that position Hummingbird® effectively in the market.Continuously monitor the competitive landscape to ensure Hummingbird ® is positioned as the preferred partner.Identify key customer segments and craft tailored messaging and campaigns that resonate with these groups.Generate engaging content for digital channels, including websites, social media, and email campaigns to drive awareness, demand, and adoption.Create brochures, white papers, case studies, videos, and innovative PowerPoint presentationsthat highlight the benefits of Hummingbird ® , ensuring messaging aligns with market needs and sales strategies.Work closely with the sales team to provide training, sales tools, and resources that enhance their ability to sell Hummingbird ® effectively.Create and maintain essential sales collateral, including product demos, FAQs , and competitive analysis reports.Coordinate with Georgia-Pacific's central marketing communication team to execute multifaceted campaigns and trade show events aimed at generating leads and nurturing existing customers.Build and maintain a customer experience center designed to help customers understand and connect with Hummingbird's value proposition.Oversee the organization and execution of webinars, trade shows, and customer visits to engage with the target audience effectively.Identify opportunities, take initiative, and drive projects from conception to completion with minimal supervision.Utilize strong strategic thinking skills to analyze complex problems, develop innovative solutions, and make strategic decisions.Proven ability to work independently, setting goals, managing timelines, and achieving desired outcomes.Exhibit excellent problem-solving skills to navigate challenges and adapt to changing circumstances while focusing on project objectives.Leverage resources, network, and build relationships to support project success.Communicate ideas clearly, receive and give constructive feedback, and collaborate effectively with team members and stakeholders.Adopt ( MS Office 365) and effectively utilize new tools and transformative technologies to enhance marketing strategies and operations.Who You Are (Basic Qualifications)
Minimum of 3 or more years of experience in sales or marketing where you have had to clearly articulate value proposition development and communication to drive adoption to customers.Experience in successfully collaborating with cross-functional teams in a fast-paced environment.Highly skilled in creating innovative PowerPoint presentations for business, sales, and other key stakeholders.Proven ability to analyze complex information and develop actionable insights, with meticulous attention to detail.What Will Put You Ahead
Product marketing experience in the manufacturing and/or packaging industry.Knowledge of the high-graphics packaging industryBachelor's degree in marketing, business, or a related field, or equivalent professional experience.
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
Georgia-Pacific LLC is a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day -to make everyday products even better.
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
#LI-LAL
#LI-HYBRID