Consumers Energy
Marketing Mgr
Consumers Energy, Jackson, Michigan, United States, 49203
Join the diverse and dynamic team that powers Michigan's largest energy provider and one of the nation's largest gas and electric combination utilities. Consumers Energy services 6.8 million of Michigan's 10 million residents - caring for our friends and neighbors in all 68 Lower Peninsula counties. We embrace a cleaner and leaner utility vision focused on eliminating energy waste and adding renewable energy from sources such as wind and solar.
Location:
The successful candidate will be expected to work in a hybrid status of reporting to assigned Consumers Energy Service Center every Monday, Tuesday, and Thursday with home office flexibility on Wednesday and Friday.
We are looking for: Marketing Manager
The Product Marketing Manager is responsible for developing the Marketing Strategies required to achieve business goals such as margin, MW savings, and customer enrollments. In this role, the Product Marketing Manager will work collaboratively with the Product Owners (Program Managers) in using research, analytics, customer journey maps, and other tools to develop the go to market strategy required to achieve our business goals. This person will define marketing objectives necessary to meet business outcomes, establish funding requirements, and understand product budgets in order to direct effective customer-centric campaign strategies that deliver against business targets across channels. In addition to partnering with the Product Teams, this person will also engage Experience Design, Sales, Corporate Communications, Legal, 3rd party agencies, and various external teams.
Ability to assess complex market landscape and create focused, integrated marketing strategies, and implement plans with a proven track record of success
Strong analytical and communication skills to build compelling business cases in order to win internal support for marketing initiatives
Ability to coordinate efforts cross-functionally to achieve positive results
Excellent program/project management skills, and proven experience in product marketing, creative/content development, media buying processes, and marketing return on investment analysis
We encourage you to apply if you have:
Bachelor’s degree in marketing, economics, communications, or related field with two (2) or more years of applicable experience
[OR] Associate’s degree in technical, engineering, construction, or related field with four (4) or more years of applicable experience
[OR] High School Diploma with six (6) or more years of applicable experience
Experience in all aspects of the development and implementation of strategic product marketing (i.e. product, price, place and promotion) – its features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc.
Ability to define and drive multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles.
Preferred skills:
Experience with utility products
Pragmatic Institute Certification
Certified Marketing Professional
In this role, you will:
Create and execute go-to-market strategies including an engagement and channel strategy as well as campaign management. S/he will also develop a measurement strategy to determine marketing attribution and conversion targets, ensuring an optimal marketing return on investment is met.
Create product positioning by assessing the competitive landscape, understand product features, and defining the products' differentiated value propositions. Participate in the development of products' attributes and pricing.
Partner with product owner, sales team, and experience design team to design the optimal customer experience with the product and company that achieve business goals.
Partner with product owners to influence product pricing and bundling strategies, as well as plan new product launches and manage the cross-functional implementation of those launches.
Other non-essential duties as assigned or may be necessary.
Why should you join our team?
At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.
What we offer:
Competitive compensation packages
Medical, Dental and Vision
401k with company match
Paid parental leave
Up to 13 paid Holidays
Paid time off
Educational Assistance Program
Diversity, Equity & Inclusion:
We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don’t discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women’s Advisory Panel (WAP), Women’s Engineering Network (WEN), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capable, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.
Location:
The successful candidate will be expected to work in a hybrid status of reporting to assigned Consumers Energy Service Center every Monday, Tuesday, and Thursday with home office flexibility on Wednesday and Friday.
We are looking for: Marketing Manager
The Product Marketing Manager is responsible for developing the Marketing Strategies required to achieve business goals such as margin, MW savings, and customer enrollments. In this role, the Product Marketing Manager will work collaboratively with the Product Owners (Program Managers) in using research, analytics, customer journey maps, and other tools to develop the go to market strategy required to achieve our business goals. This person will define marketing objectives necessary to meet business outcomes, establish funding requirements, and understand product budgets in order to direct effective customer-centric campaign strategies that deliver against business targets across channels. In addition to partnering with the Product Teams, this person will also engage Experience Design, Sales, Corporate Communications, Legal, 3rd party agencies, and various external teams.
Ability to assess complex market landscape and create focused, integrated marketing strategies, and implement plans with a proven track record of success
Strong analytical and communication skills to build compelling business cases in order to win internal support for marketing initiatives
Ability to coordinate efforts cross-functionally to achieve positive results
Excellent program/project management skills, and proven experience in product marketing, creative/content development, media buying processes, and marketing return on investment analysis
We encourage you to apply if you have:
Bachelor’s degree in marketing, economics, communications, or related field with two (2) or more years of applicable experience
[OR] Associate’s degree in technical, engineering, construction, or related field with four (4) or more years of applicable experience
[OR] High School Diploma with six (6) or more years of applicable experience
Experience in all aspects of the development and implementation of strategic product marketing (i.e. product, price, place and promotion) – its features, SWOTs, key value propositions/benefits and differentiators, perceived & real value, competitive environments and market potential, funnel objectives, target markets, etc.
Ability to define and drive multichannel go-to-market and promotional strategies necessary to drive revenue at all stages of the products' lifecycles.
Preferred skills:
Experience with utility products
Pragmatic Institute Certification
Certified Marketing Professional
In this role, you will:
Create and execute go-to-market strategies including an engagement and channel strategy as well as campaign management. S/he will also develop a measurement strategy to determine marketing attribution and conversion targets, ensuring an optimal marketing return on investment is met.
Create product positioning by assessing the competitive landscape, understand product features, and defining the products' differentiated value propositions. Participate in the development of products' attributes and pricing.
Partner with product owner, sales team, and experience design team to design the optimal customer experience with the product and company that achieve business goals.
Partner with product owners to influence product pricing and bundling strategies, as well as plan new product launches and manage the cross-functional implementation of those launches.
Other non-essential duties as assigned or may be necessary.
Why should you join our team?
At Consumers Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose: world class performance delivering hometown service.
What we offer:
Competitive compensation packages
Medical, Dental and Vision
401k with company match
Paid parental leave
Up to 13 paid Holidays
Paid time off
Educational Assistance Program
Diversity, Equity & Inclusion:
We, at CMS Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don’t discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women’s Advisory Panel (WAP), Women’s Engineering Network (WEN), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capable, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture: Caring, Empowered, Deliberate, Agility, and Ownership.
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.