Newell Brands
Sr. Manager, Regional Marketing O&R
Newell Brands, Miami, Florida, us, 33222
Job ID:
1091
Alternate Locations:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
The O&R Marketing Sr Manager
is the leader of the regional marketing team and is responsible for developing and executing marketing and commercial strategies within Latam to increase brand awareness, consideration, and conversation. Consequently, leading the LATAM markets to deliver the category and brand goals and the financials goals.
This person works collaboratively with the Local and Global Marketing team on brand strategies, brand and category communication, the development of innovation, and portfolio optimization for LATAM and the Go to Market development.
This role is crucial for tailoring marketing efforts to the specific needs and characteristics of the region, ensuring that campaigns are effective and resonate with the local audience.
Markets: All Latin American Markets.
Categories: Core categories: Coolers, Beverages
Key Responsibilities:
Strategic Planning
Collaborate with Global Marketing
: Identify growth opportunities and necessary innovations for sustainable regional growth.
Translate Priorities
: Convert business priorities into actionable brand objectives, strategies, and plans.
Lead Marketing Teams
: Guide in-country marketing teams to develop impactful strategies and executions.
Leverage Competitive Advantages
: Utilize brand strengths in the LATAM market to outperform competitors.
Annual Marketing Plan
: Lead regional marketing planning and collaborate with global marketing for annual brand planning.
Budget Management
: Oversee and allocate budgets for A&P, media, consumer, and trade promotions based on strategic needs.
Consumer Insights Partnership
: Work with consumer insights and global teams to conduct necessary research for business strategies.
Cross-Functional Collaboration
: Coordinate with Sales, Global Brand, Finance, HR, and Consumer Insights to drive profitable sales.
Build Synergies
: Enhance marketing organization capabilities and align brand vision with in-country teams.
Deploy Budget Targets
: Ensure brand targets are met or exceeded through effective budget deployment and sales forecasting.
Brand Stewardship
Ensure Consistent Brand Positioning
: Execute global brand positioning and collaborate with local regions to maintain consistency.
Adapt Global Strategy Locally
: Partner with global marketing and local markets to adopt the global brand strategy with minimal adjustments for market nuances.
Establish Brand Leadership
: Develop and implement strategies to position the brand as a leader in the LATAM market, enhancing brand recognition and market influence.
Expand Brand Reach
: Identify and execute methods to increase brand reach to a broader consumer base
Integrated Marketing Plan and Execution
Develop Launch Plans
: Collaborate with the Global team to create and communicate launch plans for new products and services, ensuring omni-channel deployment.
Provide Marketing Leadership
: Guide cross-functional and in-country teams on marketing, shopper marketing, communication, and brand identity.
Approve Creative Materials
: Review and approve marketing materials from Global teams, including campaign copy, emails, POP/POS collateral, print media, landing pages, advertising, and co-branded materials.
Strengthen Brand Equity
: Formulate strategies to enhance brand equity in the LATAM market through comprehensive, full-funnel marketing campaigns.
Category Management and Business Development
Prepare Financial Business Cases
: Lead the category team to develop financial business cases for product opportunities and regional growth, including market share analysis and pricing strategy.
Identify Portfolio White Spaces
: Determine gaps in local country portfolios and select appropriate categories and assortments from the regional portfolio.
Business development
: Assist country teams in identifying and addressing key challenges to business development.
Develop Pricing Strategies
: Collaborate with Brand Finance and local teams to set annual retail price points, promotional frequencies, gross margin thresholds, and key price thresholds by brand.
Assess SKU Opportunities
: Evaluate the feasibility of extending SKUs from the Global/US portfolio and develop business cases for the Global Brand Marketing team.
Lead SKU Rationalization
: Work with Global Brand on the SKU rationalization process and lead this process within the region.
Qualifications
Extensive Brand Management Experience
: Minimum 10 years in brand management, including marketing, category management, business development, innovation, and brand finance.
Team-Oriented Leadership
: Proven success in creating integrated brand strategies in dynamic environments, with high accountability for deliverables and outcomes.
Cross-Functional Leadership
: Strong leadership and organizational skills with experience in matrixed organizations.
Mentorship and Development
: Ability to teach, mentor, and grow junior marketers.
Business Development Skills
: Expertise in brand building and digital marketing.
Relationship Building
: Skilled in fostering strong relationships with global and local cross-functional teams; a team player with the ability to influence.
Bilingual Communication
: Excellent verbal and written communication skills in both Spanish and English.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
1091
Alternate Locations:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
The O&R Marketing Sr Manager
is the leader of the regional marketing team and is responsible for developing and executing marketing and commercial strategies within Latam to increase brand awareness, consideration, and conversation. Consequently, leading the LATAM markets to deliver the category and brand goals and the financials goals.
This person works collaboratively with the Local and Global Marketing team on brand strategies, brand and category communication, the development of innovation, and portfolio optimization for LATAM and the Go to Market development.
This role is crucial for tailoring marketing efforts to the specific needs and characteristics of the region, ensuring that campaigns are effective and resonate with the local audience.
Markets: All Latin American Markets.
Categories: Core categories: Coolers, Beverages
Key Responsibilities:
Strategic Planning
Collaborate with Global Marketing
: Identify growth opportunities and necessary innovations for sustainable regional growth.
Translate Priorities
: Convert business priorities into actionable brand objectives, strategies, and plans.
Lead Marketing Teams
: Guide in-country marketing teams to develop impactful strategies and executions.
Leverage Competitive Advantages
: Utilize brand strengths in the LATAM market to outperform competitors.
Annual Marketing Plan
: Lead regional marketing planning and collaborate with global marketing for annual brand planning.
Budget Management
: Oversee and allocate budgets for A&P, media, consumer, and trade promotions based on strategic needs.
Consumer Insights Partnership
: Work with consumer insights and global teams to conduct necessary research for business strategies.
Cross-Functional Collaboration
: Coordinate with Sales, Global Brand, Finance, HR, and Consumer Insights to drive profitable sales.
Build Synergies
: Enhance marketing organization capabilities and align brand vision with in-country teams.
Deploy Budget Targets
: Ensure brand targets are met or exceeded through effective budget deployment and sales forecasting.
Brand Stewardship
Ensure Consistent Brand Positioning
: Execute global brand positioning and collaborate with local regions to maintain consistency.
Adapt Global Strategy Locally
: Partner with global marketing and local markets to adopt the global brand strategy with minimal adjustments for market nuances.
Establish Brand Leadership
: Develop and implement strategies to position the brand as a leader in the LATAM market, enhancing brand recognition and market influence.
Expand Brand Reach
: Identify and execute methods to increase brand reach to a broader consumer base
Integrated Marketing Plan and Execution
Develop Launch Plans
: Collaborate with the Global team to create and communicate launch plans for new products and services, ensuring omni-channel deployment.
Provide Marketing Leadership
: Guide cross-functional and in-country teams on marketing, shopper marketing, communication, and brand identity.
Approve Creative Materials
: Review and approve marketing materials from Global teams, including campaign copy, emails, POP/POS collateral, print media, landing pages, advertising, and co-branded materials.
Strengthen Brand Equity
: Formulate strategies to enhance brand equity in the LATAM market through comprehensive, full-funnel marketing campaigns.
Category Management and Business Development
Prepare Financial Business Cases
: Lead the category team to develop financial business cases for product opportunities and regional growth, including market share analysis and pricing strategy.
Identify Portfolio White Spaces
: Determine gaps in local country portfolios and select appropriate categories and assortments from the regional portfolio.
Business development
: Assist country teams in identifying and addressing key challenges to business development.
Develop Pricing Strategies
: Collaborate with Brand Finance and local teams to set annual retail price points, promotional frequencies, gross margin thresholds, and key price thresholds by brand.
Assess SKU Opportunities
: Evaluate the feasibility of extending SKUs from the Global/US portfolio and develop business cases for the Global Brand Marketing team.
Lead SKU Rationalization
: Work with Global Brand on the SKU rationalization process and lead this process within the region.
Qualifications
Extensive Brand Management Experience
: Minimum 10 years in brand management, including marketing, category management, business development, innovation, and brand finance.
Team-Oriented Leadership
: Proven success in creating integrated brand strategies in dynamic environments, with high accountability for deliverables and outcomes.
Cross-Functional Leadership
: Strong leadership and organizational skills with experience in matrixed organizations.
Mentorship and Development
: Ability to teach, mentor, and grow junior marketers.
Business Development Skills
: Expertise in brand building and digital marketing.
Relationship Building
: Skilled in fostering strong relationships with global and local cross-functional teams; a team player with the ability to influence.
Bilingual Communication
: Excellent verbal and written communication skills in both Spanish and English.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.