Carat
Director, Media Planning
Carat, Chicago, Illinois, United States, 60290
Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries, Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.Job Description
We are looking to add a Director of Media Planning to our Carat team for one of the agency's newest clients. There is an in-office expectation to come in to our Chicago office 1-2 days a week to meet with the other planning teams as well as the client.You will serve in an important leadership role, reporting directly to the VP Client Solutions and Planning. You will demonstrate your working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. You will help manage daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals.Responsibilities:
Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital5+ years of experience with full-funnel media awareness campaignsCoordinate with creative agencies on creative assets and account needsCoordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of channels (TV, CTV, Video, Social, Programmatic and Audio)Comfort overseeing and communicating directly with clients on questions and media plansHelp evaluate timelines and manage daily deliverablesExperience analyzing competitive landscapes, pulling reports using agency tools and compiling insightsManage a large Media Budget and FlowchartGuide media channel selection and forward think on new opportunitiesExperience identifying and brokering digital partnershipsQualifications:
5+ years of total experience in a large agency setting5+ years of media planning and buying experience in the TV, CTV, Social and digital landscape5+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools3+ years of experience leading multiple levels of direct reports in a large agency settingUnderstanding of planning sponsorship campaigns on a national levelExperience promoting collaborative relationships with other teamsComfortable working with budgets/numbers and an understanding of mathematical conceptsAdditional Information:
The anticipated salary range for this position is $94,000-$152,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.Employees from diverse or underrepresented backgrounds are encouraged to apply.About dentsu:
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
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We are looking to add a Director of Media Planning to our Carat team for one of the agency's newest clients. There is an in-office expectation to come in to our Chicago office 1-2 days a week to meet with the other planning teams as well as the client.You will serve in an important leadership role, reporting directly to the VP Client Solutions and Planning. You will demonstrate your working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. You will help manage daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals.Responsibilities:
Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital5+ years of experience with full-funnel media awareness campaignsCoordinate with creative agencies on creative assets and account needsCoordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of channels (TV, CTV, Video, Social, Programmatic and Audio)Comfort overseeing and communicating directly with clients on questions and media plansHelp evaluate timelines and manage daily deliverablesExperience analyzing competitive landscapes, pulling reports using agency tools and compiling insightsManage a large Media Budget and FlowchartGuide media channel selection and forward think on new opportunitiesExperience identifying and brokering digital partnershipsQualifications:
5+ years of total experience in a large agency setting5+ years of media planning and buying experience in the TV, CTV, Social and digital landscape5+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools3+ years of experience leading multiple levels of direct reports in a large agency settingUnderstanding of planning sponsorship campaigns on a national levelExperience promoting collaborative relationships with other teamsComfortable working with budgets/numbers and an understanding of mathematical conceptsAdditional Information:
The anticipated salary range for this position is $94,000-$152,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com.Employees from diverse or underrepresented backgrounds are encouraged to apply.About dentsu:
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
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