Astellas Pharmaceuticals
Head, Veozah HCP Marketing
Astellas Pharmaceuticals, Northbrook, Illinois, us, 60065
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
This is an exciting time to join Astellas Pharma US, Inc., is an affiliate of Tokyo-based global pharmaceutical company Astellas Pharma, Inc. (TYO: 4503), globally focused on Ophthalmology, Women's Health, Oncology, and Infectious Disease. Operating in 70+ countries, with $11B revenue and more than 14,000 employees, relentlessly in pursuit of scientific progress and addressing unmet medical needs. For more information on Astellas, please visit our website at www.astellas.com.
The
Head, VEOZAH HCP Marketing
is responsible for the HCP marketing strategy and execution across personal promotion, Digital Marketing, Non-personal Promotion and Medical Education/ KOL / Professional Relations to maximize the patient impact and commercial value of VEOZAH. VEOZAH launched in May 2023 and is the first and only nonhormonal neurokinin 3 (NK3) receptor antagonist approved to treat VMS due to menopause today. VEOZAH is a Priority Brand for Astellas and has blockbuster potential. The VMS market is dynamic and rapidly evolving as the NK3 category becomes increasingly competitive.
Purpose:
The
Head, VEOZAH HCP Marketing
is responsible for leading a team of 6 HCP Marketers to maximize the patient impact and commercial value of VEOZAH and will be a key member of the US VEOZAH Marketing Leadership Team. The successful candidate will be responsible for leading, developing and ensuring execution of the HCP Promotional strategy across all professional channels. This colleague is responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with key partners, especially other members of the brand team, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies.
Specific responsibilities will evolve based on the needs of the brand, lifecycle of the brand, and competencies required on specific projects.
Essential Job Responsibilities:
Prepare for and execute the launch of VEOZAH in approved specialties.Co-lead development of competitive readiness plans.Evolve HCP promotional messaging platform and supporting sales tactics.Guide the development/evolution of the Medical Education program and unbranded VMS education campaign.Develop, measure, and monitor KPIs.Lead the development ad execution of US HCP promotional tactics for VEOZAH to drive market share and achieve sales targets. Measure effectiveness on an ongoing basis and recommend changes accordingly.Partner with Sales and Sales Training to drive field training approach. Ensure deep understanding of disease state and brand, and successful implantation of marketing programs. Solicit sales feedback and input and translate into marketing tactics as appropriate.Ensure that materials and programs are highly effective and complaint by owning projects through the Medical, Legal and Regulatory review process.Collaborate with Market Research on the design and assessment of brand, CDx and disease state projects; leverage and share insights cross-functionally to improve execution across the commercial organization.Drive all digital and other non-personal promotional efforts to execute against consistent strategic messaging to HCP customers. Adapt NPP channel investment based on testing and analytics.Lead development and utilization of Promotional Mix Model by working with Analytics and vendor partners, and use model output to recommend optimal NPP channel investmentManage outside agencies in the following capacities: project estimate development, time management, and execution of projects, and assuring consistency with product positioning, brand guidelines, Astellas goals, direction, and ethics. Serve as the primary owner to Creative Agency and Media Agency relationships.Lead all HCP promotional components in the development of the annual brand and tactical plan.Track and manage detailed budget for responsible tactics.Ensure all work is completed in an ethical and compliant manner.Quantitative Dimensions:
Financial performance (market share, units, profitability)Marketing strategy, management, and executionCustomer satisfaction and experience - enabling strong, business-centric, collaborative relationships with customers, both internal and externalDriving business performance through effective cross-functional team dynamics and collaborative initiativesContribute to broader organization by leveraging and sharing best practicesEfficient use of resources including management of vendors, negotiation for services both internally and externally, and monitoring of budgetsOrganizational Context:
This individual will report to the US Commercial Head, VEOZAH. This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, market research, legal, and regulatory). Frequent contact and collaboration with Brand Commercial Heads and/or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.Qualifications
Required:
Bachelor's Degree required.12+ years of relevant pharmaceutical experience, including min of 5 years of prior US brand marketing experience.Sets clear expectations and strategy to hold team accountable to deliver results.Builds effective teams, grows others, and develops winning culture.Oversees and drives the application of effective and evolving marketing skills and customer engagement capabilities, including adoption and implementation of Omnichannel.Identifies and implements operational efficiencies while recommending strategies for continued revenue growth.Expert understanding of market dynamics, regulatory influences, compliance constraints, market access, and managed care influences in diverse marketplacesCollaborates effectively with internal partners across the Integrated Product Team and enabling functionsLeverages wide range of data to measure, monitor, assess, report and drive team productivity and resultsProven track record of meeting or exceeding goals and demonstrated ability to deliver results.Strong communication and interpersonal skillsProven ability to use analytical skills and critical thinking to diagnose business issues and adjust plans accordinglyAbility to create, implement and iterate impactful action plans, tactics, and programs with clear and measurable outcomes to the business and the customerStrong project management skills with the ability to proactively manage competing prioritiesProven capabilities to influence without authority and effectively lead cross-functional work teams/projects, including in matrixed organizationsAbility to present complex issues to higher level management and contribute to high level presentations and discussions is a must.Ability to travel up to 30%Preferred:
US HCP Marketing experience on launch productCross functional commercial experience (sales, payer, global marketing, strategic planning)Master's degreeExperience building competitive readiness plansCustomer facing experienceWorking Environment:
At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas' Responsible Flexibility Guidelines.Benefits:
Medical, Dental and Vision InsuranceGenerous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down401(k) match and annual company contributionCompany paid life insuranceAnnual Corporate Bonus and Quarterly Sales Incentive for eligible positionsLong Term Incentive Plan for eligible positionsReferral bonus program
Flexible grade level based on candidate background and skillset
#LI-KT1
Category VEOZAH Brand
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.
This is an exciting time to join Astellas Pharma US, Inc., is an affiliate of Tokyo-based global pharmaceutical company Astellas Pharma, Inc. (TYO: 4503), globally focused on Ophthalmology, Women's Health, Oncology, and Infectious Disease. Operating in 70+ countries, with $11B revenue and more than 14,000 employees, relentlessly in pursuit of scientific progress and addressing unmet medical needs. For more information on Astellas, please visit our website at www.astellas.com.
The
Head, VEOZAH HCP Marketing
is responsible for the HCP marketing strategy and execution across personal promotion, Digital Marketing, Non-personal Promotion and Medical Education/ KOL / Professional Relations to maximize the patient impact and commercial value of VEOZAH. VEOZAH launched in May 2023 and is the first and only nonhormonal neurokinin 3 (NK3) receptor antagonist approved to treat VMS due to menopause today. VEOZAH is a Priority Brand for Astellas and has blockbuster potential. The VMS market is dynamic and rapidly evolving as the NK3 category becomes increasingly competitive.
Purpose:
The
Head, VEOZAH HCP Marketing
is responsible for leading a team of 6 HCP Marketers to maximize the patient impact and commercial value of VEOZAH and will be a key member of the US VEOZAH Marketing Leadership Team. The successful candidate will be responsible for leading, developing and ensuring execution of the HCP Promotional strategy across all professional channels. This colleague is responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with key partners, especially other members of the brand team, Global Marketing, CI, Sales, Training, Regulatory, Legal, Medical Affairs, and agencies.
Specific responsibilities will evolve based on the needs of the brand, lifecycle of the brand, and competencies required on specific projects.
Essential Job Responsibilities:
Prepare for and execute the launch of VEOZAH in approved specialties.Co-lead development of competitive readiness plans.Evolve HCP promotional messaging platform and supporting sales tactics.Guide the development/evolution of the Medical Education program and unbranded VMS education campaign.Develop, measure, and monitor KPIs.Lead the development ad execution of US HCP promotional tactics for VEOZAH to drive market share and achieve sales targets. Measure effectiveness on an ongoing basis and recommend changes accordingly.Partner with Sales and Sales Training to drive field training approach. Ensure deep understanding of disease state and brand, and successful implantation of marketing programs. Solicit sales feedback and input and translate into marketing tactics as appropriate.Ensure that materials and programs are highly effective and complaint by owning projects through the Medical, Legal and Regulatory review process.Collaborate with Market Research on the design and assessment of brand, CDx and disease state projects; leverage and share insights cross-functionally to improve execution across the commercial organization.Drive all digital and other non-personal promotional efforts to execute against consistent strategic messaging to HCP customers. Adapt NPP channel investment based on testing and analytics.Lead development and utilization of Promotional Mix Model by working with Analytics and vendor partners, and use model output to recommend optimal NPP channel investmentManage outside agencies in the following capacities: project estimate development, time management, and execution of projects, and assuring consistency with product positioning, brand guidelines, Astellas goals, direction, and ethics. Serve as the primary owner to Creative Agency and Media Agency relationships.Lead all HCP promotional components in the development of the annual brand and tactical plan.Track and manage detailed budget for responsible tactics.Ensure all work is completed in an ethical and compliant manner.Quantitative Dimensions:
Financial performance (market share, units, profitability)Marketing strategy, management, and executionCustomer satisfaction and experience - enabling strong, business-centric, collaborative relationships with customers, both internal and externalDriving business performance through effective cross-functional team dynamics and collaborative initiativesContribute to broader organization by leveraging and sharing best practicesEfficient use of resources including management of vendors, negotiation for services both internally and externally, and monitoring of budgetsOrganizational Context:
This individual will report to the US Commercial Head, VEOZAH. This position will need to fully develop working relationships with external partners and internal colleagues from other departments (including global, market research, legal, and regulatory). Frequent contact and collaboration with Brand Commercial Heads and/or associated senior level colleagues across functions is expected. This role requires high levels of collaboration for success and will need to be consistently demonstrated through the sharing of ideas that leads to creative solutions.Qualifications
Required:
Bachelor's Degree required.12+ years of relevant pharmaceutical experience, including min of 5 years of prior US brand marketing experience.Sets clear expectations and strategy to hold team accountable to deliver results.Builds effective teams, grows others, and develops winning culture.Oversees and drives the application of effective and evolving marketing skills and customer engagement capabilities, including adoption and implementation of Omnichannel.Identifies and implements operational efficiencies while recommending strategies for continued revenue growth.Expert understanding of market dynamics, regulatory influences, compliance constraints, market access, and managed care influences in diverse marketplacesCollaborates effectively with internal partners across the Integrated Product Team and enabling functionsLeverages wide range of data to measure, monitor, assess, report and drive team productivity and resultsProven track record of meeting or exceeding goals and demonstrated ability to deliver results.Strong communication and interpersonal skillsProven ability to use analytical skills and critical thinking to diagnose business issues and adjust plans accordinglyAbility to create, implement and iterate impactful action plans, tactics, and programs with clear and measurable outcomes to the business and the customerStrong project management skills with the ability to proactively manage competing prioritiesProven capabilities to influence without authority and effectively lead cross-functional work teams/projects, including in matrixed organizationsAbility to present complex issues to higher level management and contribute to high level presentations and discussions is a must.Ability to travel up to 30%Preferred:
US HCP Marketing experience on launch productCross functional commercial experience (sales, payer, global marketing, strategic planning)Master's degreeExperience building competitive readiness plansCustomer facing experienceWorking Environment:
At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas' Responsible Flexibility Guidelines.Benefits:
Medical, Dental and Vision InsuranceGenerous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down401(k) match and annual company contributionCompany paid life insuranceAnnual Corporate Bonus and Quarterly Sales Incentive for eligible positionsLong Term Incentive Plan for eligible positionsReferral bonus program
Flexible grade level based on candidate background and skillset
#LI-KT1
Category VEOZAH Brand
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans