TransUnion
Analytics Product Marketing Lead
TransUnion, San Francisco, California, United States, 94199
What We'll Bring:
Learn more about the general tasks related to this opportunity below, as well as required skills.At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.Come be a part of our team – you’ll work with great people, pioneering products, and cutting-edge technology.The Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.What You'll Bring:This Product Marketing Lead role supports the growth of the TruAudience Marketing Analytics (MMM/MTA) business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content for thought leadership campaigns.Expert understanding of the advertising and marketing ecosystem developed over the course of 10+ years of experience:
in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics (MMM/MTA) at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology.
Familiarity with different types of consumer data for use in marketing and advertising:
experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry.
Passion for big data, analytics (MMM, MTA, Experimentation), data science, and machine learning:
comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage.
A love for telling stories and finding ways to simplify complex subjects:
exceptional attention to detail, content writing, and presentation skills along with excellent communication and public speaking skills with the ability to communicate across all levels of an organization.
Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey and a demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth. Obsession with customer insights and a curiosity for the “why behind the buy” and a passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions.
Self-motivated and able to work in an organized way in a complex matrixed, fast-paced environment with minimal supervision, ability to adjust to frequently changing priorities and indirectly manage and empower cross-functional teams to drive positive results and progress.
Education:
Four-year accredited college degree required. MBA preferred.
Impact You'll Make:TransUnion offers a broad array of products customized to each aspect of our clients’ business. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.As TransUnion evolves and expands offerings into new markets, the Analytics Product Marketing Lead (Principal/Director, Product Marketing) role supports the growth of the TruAudience Marketing Solutions business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content for thought leadership campaigns. Your impact to the success of the team will include the following:Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development.
Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership, events, press releases, and partner marketing tactics.
Share expertise and best practices for marketing communications, plans, promotional materials and strategies to meet product revenue objectives.
Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions.
Track key performance indicators to monitor and enhance product marketing effectiveness.
What You'll Be Doing:Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Marketing Analytics product suite.
Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue.
Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US.
Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities.
Partner with product marketing and marketing teams in international markets (including the UK, Canada, Germany, India, South Africa) to support roll out of positioning in local markets.
Build market awareness of our solutions through industry events and speaking engagements.
Perform market research and competitive analysis for the product positioning and to drive sales enablement.
Track, analyze, and report progress against our key competition in Marketing Solutions.
Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities.
Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Benefits:TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups.We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.Pay Scale Information:
The salary range for this position is $157,205.00 - $266,500.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s). This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.TransUnion's Internal Job Title:Principal, Product Marketing
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Learn more about the general tasks related to this opportunity below, as well as required skills.At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.Come be a part of our team – you’ll work with great people, pioneering products, and cutting-edge technology.The Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.What You'll Bring:This Product Marketing Lead role supports the growth of the TruAudience Marketing Analytics (MMM/MTA) business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content for thought leadership campaigns.Expert understanding of the advertising and marketing ecosystem developed over the course of 10+ years of experience:
in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics (MMM/MTA) at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology.
Familiarity with different types of consumer data for use in marketing and advertising:
experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry.
Passion for big data, analytics (MMM, MTA, Experimentation), data science, and machine learning:
comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage.
A love for telling stories and finding ways to simplify complex subjects:
exceptional attention to detail, content writing, and presentation skills along with excellent communication and public speaking skills with the ability to communicate across all levels of an organization.
Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey and a demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth. Obsession with customer insights and a curiosity for the “why behind the buy” and a passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions.
Self-motivated and able to work in an organized way in a complex matrixed, fast-paced environment with minimal supervision, ability to adjust to frequently changing priorities and indirectly manage and empower cross-functional teams to drive positive results and progress.
Education:
Four-year accredited college degree required. MBA preferred.
Impact You'll Make:TransUnion offers a broad array of products customized to each aspect of our clients’ business. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.As TransUnion evolves and expands offerings into new markets, the Analytics Product Marketing Lead (Principal/Director, Product Marketing) role supports the growth of the TruAudience Marketing Solutions business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content for thought leadership campaigns. Your impact to the success of the team will include the following:Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development.
Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership, events, press releases, and partner marketing tactics.
Share expertise and best practices for marketing communications, plans, promotional materials and strategies to meet product revenue objectives.
Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions.
Track key performance indicators to monitor and enhance product marketing effectiveness.
What You'll Be Doing:Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Marketing Analytics product suite.
Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue.
Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US.
Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities.
Partner with product marketing and marketing teams in international markets (including the UK, Canada, Germany, India, South Africa) to support roll out of positioning in local markets.
Build market awareness of our solutions through industry events and speaking engagements.
Perform market research and competitive analysis for the product positioning and to drive sales enablement.
Track, analyze, and report progress against our key competition in Marketing Solutions.
Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities.
Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Benefits:TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups.We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.Pay Scale Information:
The salary range for this position is $157,205.00 - $266,500.00. *The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s). This position is eligible for bonus incentive(s). At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.TransUnion's Internal Job Title:Principal, Product Marketing
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