United Nations Federal Credit Union (UNFCU)
Chief Marketing Officer
United Nations Federal Credit Union (UNFCU), Long Island City, New York, United States, 11101
Why join this team
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Leads global consumer-based marketing efforts, driving the integration of AI and digital marketing strategies to provide relevant, life stage appropriate financial solutions to a global membership. Requires global perspective by a strategic thinker with a proven track record in communications, public relations, and successful execution of go-to-market strategies that elevate brand presence and increase market share. Requires the ability to partner effectively with business line leaders to achieve shared business objectives and deliver an exceptional member experience.As a member of UNFCU’s Executive Management Team, the Chief Marketing Officer participates in strategy development and execution of the overall strategic plan of the credit union. Plays a key role in driving financial growth and ensuring an exceptional member experience. Fosters a rewarding work environment and develops a high performing leadership team.This position is expected to be hybrid.NYC Salary Range - $250,000 - $350,000 annually; compensation is commensurate to geographic location.What you'll do
Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviorsAs a member of the Executive Management team, participates in establishing and implementing long-term business direction for the credit union and developing key strategic and tactical plans and operational/resource priorities to achieve that direction. Contributes to the formulation of:
Overall credit union purpose, vision, mission and business plans achievement of UNFCU’s strategic objectivesStrategies, plans and tactics for achieving corporate go to market strategies and optimal organizational efficiency and effectiveness, including initiatives to improve work processes, service delivery, and to enhance systems and staff performanceCollaborates with colleagues on the executive team and leads direct reports within Corporate Marketing to develop, implement, and monitor long-term plans, business strategies and goals
Develop and implement comprehensive marketing strategies incorporating AI and digital marketing tools to analyze data, predict trends, and personalize member interactionsOversee communications and public relations efforts to ensure consistent messaging and brand alignment across all channels and initiativesExecute innovative go-to-market strategies that effectively introduce our product and service solutions to diverse marketsUsing an omnichannel approach, build and maintain a strong brand presence, leveraging digital platforms to engage with members and stakeholders and to provide financial education contentLead the Marketing team with a focus on fostering a culture of continuous learning, agility and data-driven decision-makingCollaborate with cross-functional teams to integrate marketing strategies with company-wide initiatives, ensuring a seamless member journey from awareness to loyaltyDevelop and manage the marketing budget, ensuring all initiatives are aligned with financial objectives and deliver a strong return on investmentIdentify, select, and effectively manage third party vendors to ensure cost-effective services where capacity or specialization is neededProvide direction to Marketing Research & Analytics team in order to gain actionable and relevant interpretation of member segmentation data and campaign analyticsChampion Diversity, Equity, Inclusion and Belonging (DEIB) and social impact objectives, leading with purpose and ethical considerationEnsure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business ConductWhat we're seeking
Minimum of 15 years of marketing experience in the financial services industry, with at least 10 years in a senior/executive leadership role; MBA preferredExpertise in AI and digital marketing technologies, with a strong understanding of data analytics and customer relationship management systemsStrong MS Office skillsKnowledge of consumer financial services product offeringsExceptional communication and public relations skills, with experience managing media relations corporate and crisis communicationsProven success in developing and executing go-to-market strategies and brand-building campaigns that resonate with a global customer baseKnowledgeable about the United Nations Sustainable Development Goals (SDGs) aligning marketing strategies with global sustainability and social responsibility objectives for the organizationStrong leadership abilities, with experience in guiding teams towards achieving strategic marketing objectives; an ability to manage resources and lead the execution of multiple initiatives and projects through several layers of managementStrong collaborative skills with peers and an ability to gain consensus among multiple stakeholdersCustomer-centric mindset, with a passion for delivering exceptional customer experiences at every touchpointWhat makes you stand out
Multilingual in English and any of the official UN languages (Arabic, Chinese, French, Spanish, Russian) a plusWilling to travel to various UN duty stations or UNFCU Representative Offices as neededWho we are
UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws.
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Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Leads global consumer-based marketing efforts, driving the integration of AI and digital marketing strategies to provide relevant, life stage appropriate financial solutions to a global membership. Requires global perspective by a strategic thinker with a proven track record in communications, public relations, and successful execution of go-to-market strategies that elevate brand presence and increase market share. Requires the ability to partner effectively with business line leaders to achieve shared business objectives and deliver an exceptional member experience.As a member of UNFCU’s Executive Management Team, the Chief Marketing Officer participates in strategy development and execution of the overall strategic plan of the credit union. Plays a key role in driving financial growth and ensuring an exceptional member experience. Fosters a rewarding work environment and develops a high performing leadership team.This position is expected to be hybrid.NYC Salary Range - $250,000 - $350,000 annually; compensation is commensurate to geographic location.What you'll do
Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviorsAs a member of the Executive Management team, participates in establishing and implementing long-term business direction for the credit union and developing key strategic and tactical plans and operational/resource priorities to achieve that direction. Contributes to the formulation of:
Overall credit union purpose, vision, mission and business plans achievement of UNFCU’s strategic objectivesStrategies, plans and tactics for achieving corporate go to market strategies and optimal organizational efficiency and effectiveness, including initiatives to improve work processes, service delivery, and to enhance systems and staff performanceCollaborates with colleagues on the executive team and leads direct reports within Corporate Marketing to develop, implement, and monitor long-term plans, business strategies and goals
Develop and implement comprehensive marketing strategies incorporating AI and digital marketing tools to analyze data, predict trends, and personalize member interactionsOversee communications and public relations efforts to ensure consistent messaging and brand alignment across all channels and initiativesExecute innovative go-to-market strategies that effectively introduce our product and service solutions to diverse marketsUsing an omnichannel approach, build and maintain a strong brand presence, leveraging digital platforms to engage with members and stakeholders and to provide financial education contentLead the Marketing team with a focus on fostering a culture of continuous learning, agility and data-driven decision-makingCollaborate with cross-functional teams to integrate marketing strategies with company-wide initiatives, ensuring a seamless member journey from awareness to loyaltyDevelop and manage the marketing budget, ensuring all initiatives are aligned with financial objectives and deliver a strong return on investmentIdentify, select, and effectively manage third party vendors to ensure cost-effective services where capacity or specialization is neededProvide direction to Marketing Research & Analytics team in order to gain actionable and relevant interpretation of member segmentation data and campaign analyticsChampion Diversity, Equity, Inclusion and Belonging (DEIB) and social impact objectives, leading with purpose and ethical considerationEnsure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business ConductWhat we're seeking
Minimum of 15 years of marketing experience in the financial services industry, with at least 10 years in a senior/executive leadership role; MBA preferredExpertise in AI and digital marketing technologies, with a strong understanding of data analytics and customer relationship management systemsStrong MS Office skillsKnowledge of consumer financial services product offeringsExceptional communication and public relations skills, with experience managing media relations corporate and crisis communicationsProven success in developing and executing go-to-market strategies and brand-building campaigns that resonate with a global customer baseKnowledgeable about the United Nations Sustainable Development Goals (SDGs) aligning marketing strategies with global sustainability and social responsibility objectives for the organizationStrong leadership abilities, with experience in guiding teams towards achieving strategic marketing objectives; an ability to manage resources and lead the execution of multiple initiatives and projects through several layers of managementStrong collaborative skills with peers and an ability to gain consensus among multiple stakeholdersCustomer-centric mindset, with a passion for delivering exceptional customer experiences at every touchpointWhat makes you stand out
Multilingual in English and any of the official UN languages (Arabic, Chinese, French, Spanish, Russian) a plusWilling to travel to various UN duty stations or UNFCU Representative Offices as neededWho we are
UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws.
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