Victory Junction
Chief Marketing Officer (CMO)
Victory Junction, Randleman, North Carolina, United States, 27317
Position Overview
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.The Chief Marketing Officer (CMO) is a senior level position providing leadership, strategic direction and execution of all organizational marketing and communication initiatives. The CMO brings strategy, innovation and a creative approach to effectively bring greater awareness to Victory Junction’s mission and impact. The CMO creates marketing and communications strategies that advance Victory Junction’s brand, supports fundraising and recruitment efforts and engages target audiences. The CMO leads, manages, and creates the culture for the marketing team of four. The CMO is responsible for developing the marketing and communications plan, budget and results.Organizational OverviewVictory Junction enriches the lives of children with serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, at no cost to children or their families. Located in Randleman, NC, Victory Junction is spread across 84 acres, allowing children to do what they do best – be kids, play, imagine, make friends and enjoy the adventures and experiences of camp life. Victory Junction is a member of the SeriousFun Children’s Network founded by Paul Newman and is accredited by the American Camping Association.Essential Duties and Responsibilities :Develop and oversee all marketing strategic initiatives including short, mid and long term measurable objectivesOversee the marketing budget and ensure the marketing department operates within approved budget while focusing on meeting strategic goalsOversee the development and coordination of all Victory Junction collateral and communications across all departmentsResponsible for the development and management of the Victory Junction brand and ensure that the brand standards are followed, both internally and externallyProvide leadership, coaching and development opportunities to marketing employeesManage and execute Victory Junction’s crisis communications planCollaborate with other departments to create strategies that promote fundraising, recruitment and brand awarenessManage media relationships and secure media placements locally, regionally, and nationallyPromote, contribute, and actively participate in a positive, professional culture for allFoster a culture of diversity, equity, and inclusionAdhere to Victory Junction’s core values of Safety, High Standards, Empowerment, Respect and TeamworkAny other duties assignedQualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.Education/Experience:Bachelor’s degree and 10 years of relevant work experience with five years in management-level role preferredComprehensive knowledge of marketing, communication, and public relationsDemonstrated ability developing and implementing strategies alongside organizational leaders including Board of DirectorsStrong written and verbal communication skillsDemonstrated ability supervising successful teamsSuperior customer service skillsAbility to effectively communicate at all levels of the companyAbility to communicate using written reports and business correspondenceAbility to speak effectively before internal and external individuals or groupsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbersAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram formAbility to deal with problems involving complex situations, including first aid and crisis interventionKnowledge of Microsoft Office SuiteAbility to pay close attention to detail for accuracy and thoroughness in completing workAbility to develop specific goals and plans to prioritize, organize and accomplish workAbility to work independentlyJob Type:
Full-timeBenefits:401(k)401(k) matchingDental insuranceFlexible spending accountHealth insurancePaid time offVision insuranceAbility to Relocate:Randleman, NC 27317: Relocate before starting work (Required)Work Location:
In person
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.The Chief Marketing Officer (CMO) is a senior level position providing leadership, strategic direction and execution of all organizational marketing and communication initiatives. The CMO brings strategy, innovation and a creative approach to effectively bring greater awareness to Victory Junction’s mission and impact. The CMO creates marketing and communications strategies that advance Victory Junction’s brand, supports fundraising and recruitment efforts and engages target audiences. The CMO leads, manages, and creates the culture for the marketing team of four. The CMO is responsible for developing the marketing and communications plan, budget and results.Organizational OverviewVictory Junction enriches the lives of children with serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, at no cost to children or their families. Located in Randleman, NC, Victory Junction is spread across 84 acres, allowing children to do what they do best – be kids, play, imagine, make friends and enjoy the adventures and experiences of camp life. Victory Junction is a member of the SeriousFun Children’s Network founded by Paul Newman and is accredited by the American Camping Association.Essential Duties and Responsibilities :Develop and oversee all marketing strategic initiatives including short, mid and long term measurable objectivesOversee the marketing budget and ensure the marketing department operates within approved budget while focusing on meeting strategic goalsOversee the development and coordination of all Victory Junction collateral and communications across all departmentsResponsible for the development and management of the Victory Junction brand and ensure that the brand standards are followed, both internally and externallyProvide leadership, coaching and development opportunities to marketing employeesManage and execute Victory Junction’s crisis communications planCollaborate with other departments to create strategies that promote fundraising, recruitment and brand awarenessManage media relationships and secure media placements locally, regionally, and nationallyPromote, contribute, and actively participate in a positive, professional culture for allFoster a culture of diversity, equity, and inclusionAdhere to Victory Junction’s core values of Safety, High Standards, Empowerment, Respect and TeamworkAny other duties assignedQualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.Education/Experience:Bachelor’s degree and 10 years of relevant work experience with five years in management-level role preferredComprehensive knowledge of marketing, communication, and public relationsDemonstrated ability developing and implementing strategies alongside organizational leaders including Board of DirectorsStrong written and verbal communication skillsDemonstrated ability supervising successful teamsSuperior customer service skillsAbility to effectively communicate at all levels of the companyAbility to communicate using written reports and business correspondenceAbility to speak effectively before internal and external individuals or groupsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbersAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram formAbility to deal with problems involving complex situations, including first aid and crisis interventionKnowledge of Microsoft Office SuiteAbility to pay close attention to detail for accuracy and thoroughness in completing workAbility to develop specific goals and plans to prioritize, organize and accomplish workAbility to work independentlyJob Type:
Full-timeBenefits:401(k)401(k) matchingDental insuranceFlexible spending accountHealth insurancePaid time offVision insuranceAbility to Relocate:Randleman, NC 27317: Relocate before starting work (Required)Work Location:
In person
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