BD
Senior Marketing Manager BD Vacutainer Hybrid
BD, Franklin Lakes, New Jersey, us, 07417
Job Description Summary
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.The Senior Marketing Manager, BD Vacutainer portfolio is responsible for driving profitable growth of the BD Vacutainer portfolio, driving the customer upgrade strategy to best in technology for improved patient experience. This highly strategic portfolio will be a significant source of growth for BD Specimen Management over the coming years, and to ensure success, this role requires the development of comprehensive commercial marketing strategies and execution of tactical marketing plans and programs. The position will require tight collaboration across multiple stakeholders within the US and Global platforms, including sales, medical affairs, clinical solutions, and service resources to ensure that short and long-term growth objectives for US Integrated Diagnostic Solutions are achieved.
Responsibilities:
Marketing Management
Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the business objectives.
Oversee messaging and development of literature associated with the BD Vacutainer portfolio brands.
Partner across the US & Global platform teams along with the Commercial Marketing team to ensure integrated messaging and rollout to customers and the field.
Identify clinical tools for health care professionals for the utilization of the portfolio in partnership with the Clinical and Medical Affairs team.
Coordinate with Manufacturing, Global Marketing and Product Development in launching new products associated with the portfolio.
Provide product feedback and customer comments to Global Marketing and Product Development.
Employ market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing products. Partner with sales enablement to acquire and use competitive intelligence to guide strategy and tactics.
Support the demand planning process.
Manage the annual financial planning cycles (budget, forecasts, and ASR) for the portfolio.
Initiate, coordinate, and drive key marketing initiatives directed to all target customer segments: NRLs, Hospital Labs, Outreach etc.
Partner with Marketing Communication team to create and implement omni-channel marketing programs in alignment with branding strategy.
Create and implement pricing strategies, market analysis, promotional programs, market research requirements, and channel strategies. Incorporate "standard methodologies" in all aspects of the marketing function.
Provide marketing and/or technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing events.
Work closely with Medical Affairs, Healthcare Economics team, and Clinical Solutions team to develop models and studies that support and drive market adoption. Develop KOL group and speaker opportunities, coordinate webinars, as appropriate.
Build relationships with internal partners, and effectively communicate short- and long-term business priorities to functional leaders to ensure a unified agenda. Identify potential gaps and propose possible solutions.
Ensure compliance with BD policies, procedures, and practices.
Qualifications:
BS/BA in Business or equivalent experience.
A minimum of 7 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry is required.
A minimum of 5-7 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience is required.
Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
Strong intuition for business and knowledge of clinical and/or laboratory market environment.
Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills for a wide variety of audiences.
Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
Strong leadership skills with an ability to set a vision, lead change and to motivate others.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
#J-18808-LjbffrRemote working/work at home options are available for this role.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.The Senior Marketing Manager, BD Vacutainer portfolio is responsible for driving profitable growth of the BD Vacutainer portfolio, driving the customer upgrade strategy to best in technology for improved patient experience. This highly strategic portfolio will be a significant source of growth for BD Specimen Management over the coming years, and to ensure success, this role requires the development of comprehensive commercial marketing strategies and execution of tactical marketing plans and programs. The position will require tight collaboration across multiple stakeholders within the US and Global platforms, including sales, medical affairs, clinical solutions, and service resources to ensure that short and long-term growth objectives for US Integrated Diagnostic Solutions are achieved.
Responsibilities:
Marketing Management
Lead the development, implementation and execution of commercial and product marketing strategies and plans to achieve the business objectives.
Oversee messaging and development of literature associated with the BD Vacutainer portfolio brands.
Partner across the US & Global platform teams along with the Commercial Marketing team to ensure integrated messaging and rollout to customers and the field.
Identify clinical tools for health care professionals for the utilization of the portfolio in partnership with the Clinical and Medical Affairs team.
Coordinate with Manufacturing, Global Marketing and Product Development in launching new products associated with the portfolio.
Provide product feedback and customer comments to Global Marketing and Product Development.
Employ market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing products. Partner with sales enablement to acquire and use competitive intelligence to guide strategy and tactics.
Support the demand planning process.
Manage the annual financial planning cycles (budget, forecasts, and ASR) for the portfolio.
Initiate, coordinate, and drive key marketing initiatives directed to all target customer segments: NRLs, Hospital Labs, Outreach etc.
Partner with Marketing Communication team to create and implement omni-channel marketing programs in alignment with branding strategy.
Create and implement pricing strategies, market analysis, promotional programs, market research requirements, and channel strategies. Incorporate "standard methodologies" in all aspects of the marketing function.
Provide marketing and/or technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing events.
Work closely with Medical Affairs, Healthcare Economics team, and Clinical Solutions team to develop models and studies that support and drive market adoption. Develop KOL group and speaker opportunities, coordinate webinars, as appropriate.
Build relationships with internal partners, and effectively communicate short- and long-term business priorities to functional leaders to ensure a unified agenda. Identify potential gaps and propose possible solutions.
Ensure compliance with BD policies, procedures, and practices.
Qualifications:
BS/BA in Business or equivalent experience.
A minimum of 7 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry is required.
A minimum of 5-7 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience is required.
Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
Strong intuition for business and knowledge of clinical and/or laboratory market environment.
Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills for a wide variety of audiences.
Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
Strong leadership skills with an ability to set a vision, lead change and to motivate others.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
#J-18808-LjbffrRemote working/work at home options are available for this role.