Papaya Payments
Director of B2B Marketing
Papaya Payments, Los Angeles, California, United States, 90079
About the Role:
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Papaya is seeking a
Director of B2B Marketing
to stand up our product marketing foundation as well as lead product marketing for key growth solutions. In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities:Build Product Marketing Foundation & Execution
Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.
Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
Keep abreast of industry trends, competitive intelligence, and create / maintain Analyst Relations (AR) program.
Team Leadership and Cross-Functional Collaboration
Lead and Mentor: Hire and manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to drive product adoption and product loyalty.
Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, product, and delivery teams to ensure flawless messaging and execution of the product’s message.
Conduct market research and analysis to identify potential customers, market trends, and competitive landscape.
What We’re Looking For:
Educational Background:
Bachelor’s degree in Marketing, Business, or a related field.
Proven Experience:
10+ years of product marketing leadership experience within the SaaS or related industry, with a demonstrated track record in building product marketing from the ground up.
Industry Knowledge:
Deep understanding of enterprise decision-making processes, and C-suite buying committees.
Data-Driven:
Strong analytical mindset with the ability to leverage data for strategic decision-making.
Communication Excellence:
Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
Proactive Leader:
Self-starter with a passion for growth and innovation.
Collaborative Mindset:
Demonstrated expertise in building and nurturing internal collaborations and relationships.
Travel Flexibility:
Willingness to travel for internal and external meetings and conferences (up to 20%).
#J-18808-Ljbffr
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Papaya is seeking a
Director of B2B Marketing
to stand up our product marketing foundation as well as lead product marketing for key growth solutions. In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities:Build Product Marketing Foundation & Execution
Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience.
Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
Keep abreast of industry trends, competitive intelligence, and create / maintain Analyst Relations (AR) program.
Team Leadership and Cross-Functional Collaboration
Lead and Mentor: Hire and manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to drive product adoption and product loyalty.
Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, product, and delivery teams to ensure flawless messaging and execution of the product’s message.
Conduct market research and analysis to identify potential customers, market trends, and competitive landscape.
What We’re Looking For:
Educational Background:
Bachelor’s degree in Marketing, Business, or a related field.
Proven Experience:
10+ years of product marketing leadership experience within the SaaS or related industry, with a demonstrated track record in building product marketing from the ground up.
Industry Knowledge:
Deep understanding of enterprise decision-making processes, and C-suite buying committees.
Data-Driven:
Strong analytical mindset with the ability to leverage data for strategic decision-making.
Communication Excellence:
Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
Proactive Leader:
Self-starter with a passion for growth and innovation.
Collaborative Mindset:
Demonstrated expertise in building and nurturing internal collaborations and relationships.
Travel Flexibility:
Willingness to travel for internal and external meetings and conferences (up to 20%).
#J-18808-Ljbffr