Marketing Manager

About Us:Rowan Electric Appliance is dedicated to merging art, technology, and humanity to create innovative, energy-efficient solutions that power lives. We're searching for a versatile Marketing Manager with a strong focus on digital marketing, particularly on TikTok, to lead our marketing efforts across both digital and traditional channels.Job Overview:As the Marketing Manager at Rowan Electric Appliance, you will be responsible for developing and executing comprehensive marketing strategies that enhance our brand's presence both online and offline. With TikTok as our core marketing and sales channel, you will lead the charge in creating engaging and effective content that drives brand growth and customer engagement. You will also oversee traditional marketing initiatives, ensuring a cohesive brand message across all platforms.Key Responsibilities:Develop and implement integrated marketing strategies that encompass both digital and traditional channels, with a strong emphasis on TikTok.Lead a team of marketing specialists, providing guidance and support across various marketing initiatives.Drive digital marketing efforts, including TikTok, SEO, SEM, social media, email marketing, and content marketing.Manage traditional marketing activities, such as print advertising, events, and public relations, to ensure consistency with digital efforts.Analyze and report on the effectiveness of marketing campaigns across all channels, using insights to optimize future strategies.Collaborate with product development, sales, and design teams to align marketing efforts with product launches and business objectives.Manage and optimize marketing budgets, ensuring effective allocation of resources to maximize ROI.Oversee the creation and distribution of marketing content, particularly on TikTok, ensuring alignment with brand messaging and goals.Build and maintain relationships with media outlets, influencers, and industry partners.Stay current with marketing trends, tools, and best practices, particularly in TikTok marketing, to keep our strategies innovative and effective.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.5+ years of experience in a marketing role, with at least 2 years in a managerial position.Strong expertise in digital marketing, with proven experience in TikTok marketing.Familiarity with traditional marketing methods, such as print, events, and PR.Excellent leadership and team management skills.Proficient in marketing analytics and tools (e.g., Google Analytics, HubSpot).Creative thinker with the ability to develop and execute innovative marketing strategies.Strong communication and collaboration skills, with experience working cross-functionally.Ability to manage multiple projects simultaneously in a fast-paced environment.What We Offer:Competitive salary (range: $80,000 - $90,000) and benefits package.Year-end bonus based on marketing and sales performance, providing significant earning potential.Opportunity to lead marketing initiatives in a dynamic and innovative environment.Professional development and growth opportunities.A chance to make a meaningful impact by promoting products that merge art, technology, and humanity.How to Apply:If you're a marketing professional with a passion for both digital and traditional marketing, and expertise in TikTok, we'd love to hear from you! Please submit your resume, cover letter, and portfolio (if applicable) to email: rowanelectricappliance@Rowan Electric Appliance is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.