NECA
Senior Marketing & Communications Manager
NECA, Hillside, New Jersey, us, 07205
About our Family of Brands:
Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. Ad Populum's brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world's largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, the premier creator of limited edition art toys and plush; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; and Radical Share serves as the internal marketing agency dedicated to the Ad Populum brand portfolio.
Job Summary:
WizKids is seeking a talented hands-on experienced Senior Marketing Manager to lead our comprehensive marketing efforts. Reporting directly to the VP of Marketing, this position will create and carry out one-of-a-kind marketing programs for WizKids product lines.
This role focuses on the development and implementation of comprehensive marketing campaigns. Additionally, it involves managing creative copy and content for in-store and online products. The ideal candidate will be a creative thinker with a proven track record of driving brand success across multiple platforms. This ideal candidate will have an entrepreneur mentality who is a self-starter who is able to maximize resources.
Supervisory Responsibilities:
Trains new Marketing staff.
Oversees the daily workflow of the Marketing department to ensure successful delivery of marketing campaigns.
Provides constructive and timely performance evaluations.
Duties/Responsibilities:
Create comprehensive marketing plans to promote WizKids products and ensure successful product launches.
Work directly with sales, senior management, and product teams to drive awareness and consumer engagement for our products and programs.
Collaborate with other department leads including sales and product development to align marketing campaigns with department goals.
Collaborate with cross-functional teams, including web designers, content team members, retailers, e-commerce, and graphic designers, to ensure cohesive branding.
Cultivate new marketing partnerships, and lead communication with existing partners (Marvel, Dungeons & Dragons, etc.) for ongoing marketing activities.
Create and execute strategies that enhance brand equity and drive market growth.
Craft compelling and coherent brand messages that resonate with target audiences.
Create new content for emails, ads, and other customer-facing assets.
Conduct market research to report on industry trends, customer needs, and the competitive landscape.
Launch regular A/B or new tactic tests and share results and insights.
Track marketing campaigns KPIs to report on strengths, weaknesses, and how to support areas of the business that will make the most impact.
Required Skills/Abilities:
Strong strategic planning and execution skills.
Excellent written and verbal communication skills, with the ability to communicate effectively and professionally across a variety of diverse teams.
Proficient in DTC and B2B campaign design.
Proven track record of developing and executing successful marketing strategies.
Creative thinker with the ability to develop innovative marketing ideas.
Strong project management skills and the ability to manage multiple priorities.
Analytical mindset with the ability to interpret data and make informed decisions.
Ability to prioritize, multi-task, and be detail-oriented in a fast-paced, high-growth environment.
Ability to handle confidential information with integrity.
Key Competencies:
Strategic Thinking
Creativity and Innovation
Communication and Influence
Project Management
Analytical Skills
Education and Experience:
Bachelor's degree in marketing, Business Administration, Communications, or a related field.
Prior experience of 6+ years in a similar role.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Occasional travel may be required for consumer events.
Ad Populum aligns corporate strategy and fosters growth across its unique, robust roster of subsidiary companies. Ad Populum's brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world's largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; Kidrobot, the premier creator of limited edition art toys and plush; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; and Radical Share serves as the internal marketing agency dedicated to the Ad Populum brand portfolio.
Job Summary:
WizKids is seeking a talented hands-on experienced Senior Marketing Manager to lead our comprehensive marketing efforts. Reporting directly to the VP of Marketing, this position will create and carry out one-of-a-kind marketing programs for WizKids product lines.
This role focuses on the development and implementation of comprehensive marketing campaigns. Additionally, it involves managing creative copy and content for in-store and online products. The ideal candidate will be a creative thinker with a proven track record of driving brand success across multiple platforms. This ideal candidate will have an entrepreneur mentality who is a self-starter who is able to maximize resources.
Supervisory Responsibilities:
Trains new Marketing staff.
Oversees the daily workflow of the Marketing department to ensure successful delivery of marketing campaigns.
Provides constructive and timely performance evaluations.
Duties/Responsibilities:
Create comprehensive marketing plans to promote WizKids products and ensure successful product launches.
Work directly with sales, senior management, and product teams to drive awareness and consumer engagement for our products and programs.
Collaborate with other department leads including sales and product development to align marketing campaigns with department goals.
Collaborate with cross-functional teams, including web designers, content team members, retailers, e-commerce, and graphic designers, to ensure cohesive branding.
Cultivate new marketing partnerships, and lead communication with existing partners (Marvel, Dungeons & Dragons, etc.) for ongoing marketing activities.
Create and execute strategies that enhance brand equity and drive market growth.
Craft compelling and coherent brand messages that resonate with target audiences.
Create new content for emails, ads, and other customer-facing assets.
Conduct market research to report on industry trends, customer needs, and the competitive landscape.
Launch regular A/B or new tactic tests and share results and insights.
Track marketing campaigns KPIs to report on strengths, weaknesses, and how to support areas of the business that will make the most impact.
Required Skills/Abilities:
Strong strategic planning and execution skills.
Excellent written and verbal communication skills, with the ability to communicate effectively and professionally across a variety of diverse teams.
Proficient in DTC and B2B campaign design.
Proven track record of developing and executing successful marketing strategies.
Creative thinker with the ability to develop innovative marketing ideas.
Strong project management skills and the ability to manage multiple priorities.
Analytical mindset with the ability to interpret data and make informed decisions.
Ability to prioritize, multi-task, and be detail-oriented in a fast-paced, high-growth environment.
Ability to handle confidential information with integrity.
Key Competencies:
Strategic Thinking
Creativity and Innovation
Communication and Influence
Project Management
Analytical Skills
Education and Experience:
Bachelor's degree in marketing, Business Administration, Communications, or a related field.
Prior experience of 6+ years in a similar role.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Occasional travel may be required for consumer events.