Pegasus
Director of Marketing
Pegasus, Los Angeles, California, United States, 90079
About UsBased in Century City, Los Angeles, Pegasus is a national commercial real estate advisory firm that has a well-diversified services platform consisting of investment advisory, debt placement, asset management and leasing advisory. By leveraging its suite of services and investing heavily in its integrated marketing, technology and research capabilities, Pegasus has successfully positioned its valued clients to withstand and thrive in all market cycles since the firm's inception in 1988. All of the services within the Pegasus platform have been thoughtfully and organically developed over the firm's 35+ year history for the sole purpose of providing the highest level of real estate advisory to its exclusive roster of clients. Pegasus delivers superior results with an unparalleled degree of quality and consistency by building a truly comprehensive, in-house suite of services and solutions designed around its discerning clients' needs and objectives. By building long-term relationships and developing a deep and intimate knowledge of its clients' real estate positions, Pegasus enables its clients to achieve consistent, reliable and elite investment performance.About the Career OpportunityPegasus is considering Director of Marketing candidates with 7+ years of relevant experience to drive the firm's strategic marketing initiatives forward. This role requires a dynamic leader who can elevate the firm's brand on a global scale, create content that aligns with its vision, and manage a team responsible for both corporate and property-specific marketing efforts. The ideal candidate will be a seasoned marketing professional with a deep understanding of the commercial real estate industry, possessing a blend of strategic thinking, creative intelligence, and efficient execution of priority initiatives.The culture at Pegasus is intentionally unique. With a modern office located in Century City, Pegasus is based in the thriving epicenter of Los Angeles. New team members can expect a positive atmosphere in an open office design where top industry experts provide support and education. Comprised of sophisticated professionals with an established track record, Pegasus provides new team members with exposure to a large breadth of real estate knowledge and experience while promoting critical analysis, creative thinking and collaborative problem-solving.
Essential ResponsibilitiesBrand StrategyDevelop and execute a comprehensive marketing strategy that enhances the company's brand awareness, positioning Pegasus as the preeminent commercial real estate advisory firm.Lead initiatives to broadcast and reinforce the corporate identity and value proposition across all marketing channels.Content Development and Vision AlignmentTranslate the firm's vision and growth goals into compelling content across various platforms, including digital, print, social media, and live events.Orchestrate the creation of high-quality marketing materials, ensuring consistency in messaging, tone, and branding.Team Leadership and DevelopmentManage, mentor, and inspire the marketing team, providing guidance and support to ensure the successful execution of marketing campaigns.Foster a collaborative environment that encourages innovation, continuous improvement, and professional growth.Property-Specific MarketingImplement streamlined processes for the development and execution of marketing strategies for individual properties, ensuring cohesion with the overall brand and marketing objectives.Work closely with internal deal teams to tailor marketing efforts to the specific needs of each property and client.Digital and Traditional Marketing IntelligenceIntroduce systems to track the performance of both digital and traditional marketing strategies to accurately measure success.Utilize analytics and data-driven insights to optimize marketing campaigns and improve the Return on Investment (ROI).Dynamic CollaborationCollaborate with executive leadership, services teams, and platform support, to align marketing strategies with business objectives.Act as the primary liaison with external marketing vendors and partners to ensure consistent delivery of the highest quality marketing output.Budget ManagementManage the marketing budget, ensuring an appropriate allocation of resources to maximize positive impact.Monitor and report on the effectiveness of marketing initiatives, making data-driven recommendations.
Education and QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.7+ years of experience in marketing, with at least 5 years in a leadership role.Proven track record of constructing and executing successful marketing strategies for a professional services firm.Deep understanding of brand management, content creation, and digital marketing.Experience managing and leading marketing teams, with a focus on developing talent and delivering results.Commercial real estate industry knowledge, required.Relevant Skills and ExperienceStrategic Thinking: Ability to maintain a long-term view and develop marketing strategies that align with overall business goals.Creative Leadership: Strong creative vision with the ability to translate abstract concepts into effective marketing content and campaigns.Team Management: Proven experience in leading and developing high-performing marketing teams, with a focus on collaboration and innovation.Content Development: Expertise in creating compelling content that resonates with target audiences across various marketing channels.Digital Marketing: Proficiency in digital marketing tools, platforms, and analytics, with a focus on integrating digital strategies into the overall marketing plan.Industry Knowledge: In-depth knowledge of the commercial real estate industry, including market trends, client needs, and competitive landscape.Communication: Exceptional verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring timely delivery and quality.Data-Driven Decision Making: Experience using analytics and metrics to drive marketing decisions and optimize campaign performance.Budgeting and Financial Acumen: Experience managing marketing budgets and resources effectively to maximize ROI.
Essential ResponsibilitiesBrand StrategyDevelop and execute a comprehensive marketing strategy that enhances the company's brand awareness, positioning Pegasus as the preeminent commercial real estate advisory firm.Lead initiatives to broadcast and reinforce the corporate identity and value proposition across all marketing channels.Content Development and Vision AlignmentTranslate the firm's vision and growth goals into compelling content across various platforms, including digital, print, social media, and live events.Orchestrate the creation of high-quality marketing materials, ensuring consistency in messaging, tone, and branding.Team Leadership and DevelopmentManage, mentor, and inspire the marketing team, providing guidance and support to ensure the successful execution of marketing campaigns.Foster a collaborative environment that encourages innovation, continuous improvement, and professional growth.Property-Specific MarketingImplement streamlined processes for the development and execution of marketing strategies for individual properties, ensuring cohesion with the overall brand and marketing objectives.Work closely with internal deal teams to tailor marketing efforts to the specific needs of each property and client.Digital and Traditional Marketing IntelligenceIntroduce systems to track the performance of both digital and traditional marketing strategies to accurately measure success.Utilize analytics and data-driven insights to optimize marketing campaigns and improve the Return on Investment (ROI).Dynamic CollaborationCollaborate with executive leadership, services teams, and platform support, to align marketing strategies with business objectives.Act as the primary liaison with external marketing vendors and partners to ensure consistent delivery of the highest quality marketing output.Budget ManagementManage the marketing budget, ensuring an appropriate allocation of resources to maximize positive impact.Monitor and report on the effectiveness of marketing initiatives, making data-driven recommendations.
Education and QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.7+ years of experience in marketing, with at least 5 years in a leadership role.Proven track record of constructing and executing successful marketing strategies for a professional services firm.Deep understanding of brand management, content creation, and digital marketing.Experience managing and leading marketing teams, with a focus on developing talent and delivering results.Commercial real estate industry knowledge, required.Relevant Skills and ExperienceStrategic Thinking: Ability to maintain a long-term view and develop marketing strategies that align with overall business goals.Creative Leadership: Strong creative vision with the ability to translate abstract concepts into effective marketing content and campaigns.Team Management: Proven experience in leading and developing high-performing marketing teams, with a focus on collaboration and innovation.Content Development: Expertise in creating compelling content that resonates with target audiences across various marketing channels.Digital Marketing: Proficiency in digital marketing tools, platforms, and analytics, with a focus on integrating digital strategies into the overall marketing plan.Industry Knowledge: In-depth knowledge of the commercial real estate industry, including market trends, client needs, and competitive landscape.Communication: Exceptional verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, ensuring timely delivery and quality.Data-Driven Decision Making: Experience using analytics and metrics to drive marketing decisions and optimize campaign performance.Budgeting and Financial Acumen: Experience managing marketing budgets and resources effectively to maximize ROI.