Sastra Group
Director of Product and Sales Marketing
Sastra Group, Redwood City, California, United States, 94061
About the Company:We've been retained by a retail technology business that is pioneering the unification of online and offline buying journeys for customers. They sell to retail and convenience enterprises and have several big named retailers onboard already. They've raised a big funding round and are poised to grow.They're looking for a dynamic
Director of Product & Sales Marketing
to join our Go-To-Market team. In this role, you'll drive product marketing and drive the GTM strategy.This role is responsible for:Owning the product marketing lifecycle.Executing market strategies for new products including market research, competitive analysis, positioning, messaging, and launching campaigns.Leveraging marketing analytics and customer data to understand market trends.Crafting compelling content across various formats including brochures, videos, white papers, blog posts, case studies, webinar presentations, and social media.Collaboration of social media management & content with Brand.Develop sale enablement materials, tools and training materials to support the sales team in value-selling-based methodologies for the entire product portfolio.Identify buyer pain points, define target customer segments and develop customer personas to inform product marketing strategies.Develop strategic playbooks across go-to-market including enablement, lifecycle marketing, cross-sell paths, and more.Aggregate and analyze customer feedback and conduct research to identify trends and product gaps, and develop actionable solutions like collateral and training to enable Sales to handle competitor objections.Partner with product management to support the vision for our roadmap through the eyes of the customer.Deliver revenue and improvements in conversion rates across core investment areas and new product launches.Requirements:6 + years of product marketing and/or growth marketing experience, including familiarity with key growth levers and channels (CRM, Incentives, Paid Media).Experience in retail tech, commerce cloud or modern ERP is a big plus.Experience in content, digital marketing, email, and an understanding of how these push the business forward with sales and product.Experience in managing SEO/SEM agencies is a plus.Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials.Experience with Salesforce, along with other sales and marketing tools like marketing automation platforms and analytics tools.Solid attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative.Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.For any questions, please contact Tanya Sethi at tanya@
Director of Product & Sales Marketing
to join our Go-To-Market team. In this role, you'll drive product marketing and drive the GTM strategy.This role is responsible for:Owning the product marketing lifecycle.Executing market strategies for new products including market research, competitive analysis, positioning, messaging, and launching campaigns.Leveraging marketing analytics and customer data to understand market trends.Crafting compelling content across various formats including brochures, videos, white papers, blog posts, case studies, webinar presentations, and social media.Collaboration of social media management & content with Brand.Develop sale enablement materials, tools and training materials to support the sales team in value-selling-based methodologies for the entire product portfolio.Identify buyer pain points, define target customer segments and develop customer personas to inform product marketing strategies.Develop strategic playbooks across go-to-market including enablement, lifecycle marketing, cross-sell paths, and more.Aggregate and analyze customer feedback and conduct research to identify trends and product gaps, and develop actionable solutions like collateral and training to enable Sales to handle competitor objections.Partner with product management to support the vision for our roadmap through the eyes of the customer.Deliver revenue and improvements in conversion rates across core investment areas and new product launches.Requirements:6 + years of product marketing and/or growth marketing experience, including familiarity with key growth levers and channels (CRM, Incentives, Paid Media).Experience in retail tech, commerce cloud or modern ERP is a big plus.Experience in content, digital marketing, email, and an understanding of how these push the business forward with sales and product.Experience in managing SEO/SEM agencies is a plus.Exceptional communication and presentation skills and a track record for delivering clear and compelling customer-facing materials.Experience with Salesforce, along with other sales and marketing tools like marketing automation platforms and analytics tools.Solid attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative.Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.For any questions, please contact Tanya Sethi at tanya@