Marketing Lead

Standard Practice is voice AI for healthcare revenue cycle teams.Over a million healthcare professionals spend 4+ hours a day making phone calls. Repetitive, manual calling workflows are a major contributor to the US healthcare system's $1 trillion of annual administrative costs.Standard Practice is voice AI that automates outbound calls on behalf of revenue cycle management (RCM) teams. With a human sounding voice, our product dials, waits on hold, navigates IVR menus, and completes calls to insurance companies, pharmacies, and patients. We allow parties to get paid faster, and allow RCM staff to increase output while focusing on higher value tasks. Looking forward, we're building a suite of powerful tools that set a new standard for healthcare administration.We're growing rapidly and raised $8.5 million from Tiger Global, Wing Venture Capital, A* Capital, and Expa, as well as extraordinary angels in digital health.Our HQ is located in Flatiron, New York City.The RoleAs our Marketing Lead, you'll be responsible for building and managing a world-class B2B marketing organization. You'll drive the strategy and execution of demand gen, product marketing, and content marketing. This is an exciting opportunity for a great all-around marketer who loves early-stage startups and aspires to be a CMO.ResponsibilitiesDefine and execute Standard Practice's growth strategy, managing core digital and offline channels to generate and convert leads through the sales funnelPartner with design, product, and sales to create impactful collateral and messaging creativesIdentify the best performing content across audiences and work with team members to craft a strategic marketing roadmapAnalyze and drive continuous improvement on marketing KPIs and performanceWe're looking for5+ years of experience in B2B marketing or product marketing, bonus if your background is in healthcare, SaaS, and/or call center techExperience building programs and processes from start to finishConfidence working with growth, analytics, and marketing automation platformsA proven ability to manage and lead teams of external vendors and agenciesExcellent written and verbal communication skillsAn ability to execute with a high-level of autonomyBenefitsCompetitive salary and real equity ownershipExcellent medical, dental, and vision plans401k and commuter benefitsUnlimited vacationBudget for the technology tools you needEducation stipend