Baldwin Publishing, Inc.
Digital Marketing Specialist
Baldwin Publishing, Inc., Phila, Pennsylvania, United States,
The Digital Marketing Specialist works directly with the publisher to develop, implement and execute successful marketing campaigns that bring in leads and generate revenue.You will manage these projects:B2B Website, blog and eMail campaigns in the marketing automation platform and Salesforce.Digital Advertising: PPC, Facebook, LinkedIn and retargeting platformsResponsibilitiesCollaborate with the design and sales team to produce campaigns using current best practices for search marketing and search engine optimization (SEM/SEO)Create and manage updates for the blog, email, websiteDevelop Facebook and LinkedIn campaigns, landing pages, and funnels for lead capture and online salesCreate sales follow-up sequences for leads captured through email, PPC, and organic trafficDevelop and maintain processes for taking offline leads and retargeting them through online advertising and emailCompile and analyze performance metrics to assess effectiveness.Coordinate presentations, signage, and trade show collateralSkillsAbility to manage multiple projects simultaneously and communicate effectivelyStrong verbal and written communication skills, as well as exceptional organizational skillsAnalytical research skills to understand evolving trends within the market and any leads which should be developedRequirementsAt lease 2 years agency experience in digital marketing, interactive marketingTechnical experience with marketing automation and analytic tools2-3 years of experience with Google Adwords & Facebooks Ad Manager ~ LinkedIn AdsLocationThis is a full-time or part-time position based at our headquarters Washington Crossing, PA. No relocation available.CompensationBaldwin Publishing offers a competitive salary.Apply Now
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In your cover letter, please include your salary requirements and indicate that you are applying for the “Digital Marketing Specialist” position.Name
*
First
LastPhoneEmail
*LinkedIn / URLUpload Your Resume (.pdf | .doc | .docx)
*
Click or drag a file to this area to upload.
#J-18808-Ljbffr