CDW
Partner Marketing Manager
CDW, Vernon Hills, Illinois, United States, 60061
DescriptionBring your IT career and talents to CDW, where you can have a greater impact, be inspired by our mission and excited about your career and future. A Fortune 200 leader, we’re the driven professionals and technology experts companies turn to most to solve their IT challenges.The Partner Marketing Manager – Partner Planning oversees the creation and management of all aspects of ongoing partner customer facing marketing plans for a given partner.
This includes planning, organizing, leading and controlling partner integrated marketing plans while delivering on partner and CDW objectives.Key Areas of Responsibility•
The Partner Marketing Manager performs a wide range of duties including some or all of the following:•
Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities.•
Develop new initiatives to support the strategic direction of the organization.•
Create and implement long-term goals and objectives to achieve the successful outcome of the program.•
Develop an annual budget and operating plan to support the program.•
Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement.•
Ensure that program activities operate within the policies and procedures of the organization and comply with all relevant legislation and professional standards.•
Develop forms and records to document program activities.•
Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.•
Ensure all staff members receive orientation and appropriate training.•
Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.•
Liaise with other managers and partners to ensure the effective and efficient program delivery.•
Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.•
Write reports on the program for management and key stakeholders.•
Ensure that the program operates within the approved budget.•
Monitor and approve all budgeted program expenditures.•
Manage all project funds according to established accounting policies and procedures.•
Ensure that all financial records for the program are up to date.•
Identify and evaluate the risks associated with program activities and take appropriate action to control the risks.•
Monitor the program activities on a regular basis and recommended changes to enhance the program, as appropriate.Other Responsibilities•
Building the Partner Plan•
Understand partner objectives to achieve desirable outcomes.•
Evaluate partner voice in market to identify complimentary ways of going to market•
Build integrated marketing plans to meet partner marketing objectives and drive business outcomes.•
Create and implement long-term goals and objectives to achieve the successful outcome of the partner plan.•
Develop a plan rooted in partner budget•
Understand key KPIs of plan in order to understand definition of success of the partner plan.•
Evaluate partner content and determine content strategy around partner objectives.•
Map out partner customer journey including on domain experience and connecting back through to sales.•
Ensure partner event strategy aligns to plan objectives and business outcomes.•
Communicating the Partner Plan•
Ensure all key stakeholders understand objectives of partner plans•
Work with marketing delivery teams to ensure clear understanding of partner goals and expected results•
Oversee messaging of partner plans to ensure go-to-market meets partner expectations.•
Optimize and Evaluate the Partner Plan:•
Work with partner analytics to have a clear understanding of plan performance•
Evaluate partner content performance and make adjustments to content strategy as needed•
Communicate with partners and internal stakeholders ongoing optimizations to partner plans to achieve resultsMinimum Qualifications•
Bachelor’s degree and 5 years of Sales and/or Marketing experience OR 9 years of Sales and/or Marketing experience•
Proven program management experience, driving initiatives from conception through completion.•
Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders.•
Excellent written and verbal communications with the ability to effectively interact with all stakeholders, including senior leadership.•
History of providing outstanding customer service to stakeholders.•
Strong analytical skills and attention to detail.•
Ability to take initiative and creatively problem solve.•
Understanding/appreciation for maintaining confidentiality.•
Record of successful organizational skills.•
Experience in developing or utilizing strategic sales campaigns.•
Demonstrated ability to analyze data and conduct primary research.•
Ability to multitask and adapt to a fast-changing environment.•
Knowledge of technology product offerings and solutions.•
Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint.Who we are:CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.What you can expect from us: Culture, coworkers, careers.CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran statusBenefits overview: https://cdw.benefit-info.com/
This includes planning, organizing, leading and controlling partner integrated marketing plans while delivering on partner and CDW objectives.Key Areas of Responsibility•
The Partner Marketing Manager performs a wide range of duties including some or all of the following:•
Plan the delivery of the overall program and its activities in alignment with the organization’s strategy and priorities.•
Develop new initiatives to support the strategic direction of the organization.•
Create and implement long-term goals and objectives to achieve the successful outcome of the program.•
Develop an annual budget and operating plan to support the program.•
Develop a program evaluation framework to assess the strengths of the program and to identify areas for improvement.•
Ensure that program activities operate within the policies and procedures of the organization and comply with all relevant legislation and professional standards.•
Develop forms and records to document program activities.•
Oversee the collection and maintenance of records on the clients of the program for statistical purposes according to the confidentiality/privacy policy of the organization.•
Ensure all staff members receive orientation and appropriate training.•
Communicate with clients and other stakeholders to gain community support for the program and to solicit input to improve the program.•
Liaise with other managers and partners to ensure the effective and efficient program delivery.•
Coordinate the delivery of services among different program activities to increase effectiveness and efficiency.•
Write reports on the program for management and key stakeholders.•
Ensure that the program operates within the approved budget.•
Monitor and approve all budgeted program expenditures.•
Manage all project funds according to established accounting policies and procedures.•
Ensure that all financial records for the program are up to date.•
Identify and evaluate the risks associated with program activities and take appropriate action to control the risks.•
Monitor the program activities on a regular basis and recommended changes to enhance the program, as appropriate.Other Responsibilities•
Building the Partner Plan•
Understand partner objectives to achieve desirable outcomes.•
Evaluate partner voice in market to identify complimentary ways of going to market•
Build integrated marketing plans to meet partner marketing objectives and drive business outcomes.•
Create and implement long-term goals and objectives to achieve the successful outcome of the partner plan.•
Develop a plan rooted in partner budget•
Understand key KPIs of plan in order to understand definition of success of the partner plan.•
Evaluate partner content and determine content strategy around partner objectives.•
Map out partner customer journey including on domain experience and connecting back through to sales.•
Ensure partner event strategy aligns to plan objectives and business outcomes.•
Communicating the Partner Plan•
Ensure all key stakeholders understand objectives of partner plans•
Work with marketing delivery teams to ensure clear understanding of partner goals and expected results•
Oversee messaging of partner plans to ensure go-to-market meets partner expectations.•
Optimize and Evaluate the Partner Plan:•
Work with partner analytics to have a clear understanding of plan performance•
Evaluate partner content performance and make adjustments to content strategy as needed•
Communicate with partners and internal stakeholders ongoing optimizations to partner plans to achieve resultsMinimum Qualifications•
Bachelor’s degree and 5 years of Sales and/or Marketing experience OR 9 years of Sales and/or Marketing experience•
Proven program management experience, driving initiatives from conception through completion.•
Demonstrated ability to build and maintain strong working relationships with a track record of successfully influencing stakeholders.•
Excellent written and verbal communications with the ability to effectively interact with all stakeholders, including senior leadership.•
History of providing outstanding customer service to stakeholders.•
Strong analytical skills and attention to detail.•
Ability to take initiative and creatively problem solve.•
Understanding/appreciation for maintaining confidentiality.•
Record of successful organizational skills.•
Experience in developing or utilizing strategic sales campaigns.•
Demonstrated ability to analyze data and conduct primary research.•
Ability to multitask and adapt to a fast-changing environment.•
Knowledge of technology product offerings and solutions.•
Proficient with Microsoft Office; Excel, Word, Outlook, and PowerPoint.Who we are:CDW is a leading technology solutions provider to business, government, education and healthcare organizations across the globe. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced start-ups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.What you can expect from us: Culture, coworkers, careers.CDW is not only the People Who Get IT but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self—and your best ideas—to CDW. Because diverse perspectives bring forth better problem solving—and better solutions for our customers on a rapidly evolving technology landscape.
Equal Opportunity Employer, including disability and protected veteran statusBenefits overview: https://cdw.benefit-info.com/