Slate
Lifecycle Marketing Manager
Slate, Washington, District of Columbia, us, 20022
Slate is looking for a Lifecycle Marketing Manager to join our subscriptions team. In this role, you will help us significantly expand and improve our Slate Plus subscriptions business by developing and executing marketing strategies that help build loyalty among readers and convert them into subscribers, with a particular focus on acquisitions but an eye on retention and customer satisfaction.
Apply (by clicking the relevant button) after checking through all the related job information below.You understand what makes Slate’s work distinctive, value our mission of independent journalism, and understand why people pay to support that journalism.Slate welcomes candidates with diverse backgrounds and perspectives. The position can be located in D.C. or New York. Strong remote candidates will be considered.Key Responsibilities
Reports to Director of SubscriptionsCreates and optimizes impactful acquisition programs by supporting a well-defined overarching lifecycle marketing strategy that includes product, messaging, pricing approaches, channels, and user segmentationBuilds, tests, and executes campaigns for acquisition, onboarding, retention, and engagementRegularly monitors and reports on campaign performance, identifying tactics necessary to meet goalsInforms and uses tools to measure and forecast churn, retention, and subscription conversion performance in partnership with the analytics teamUnderstands and advises on optimization of media strategies across channels, including SEM, on high-value segments focused on improving overall impact on the businessBuilds and presents comprehensive strategy presentations and yearly business model projections, including start and stop volume goals, working closely with finance and business leadershipDevelops and executes testing roadmaps with various teams that evolve automation flows, segmentation, messaging, and pricingDrives the subscriptions marketing and promo calendar, messaging, audience selection, and analysis/key insights for our existing usersCollaborates with Editorial and Audience Engagement to develop newsletter initiatives for both subscribers and nonsubscribers with a focus on driving engagement and improving retentionWorks closely with Creative team to develop assets for various marketing channels, including email, paid media, onsite assets, and copyMinimum Qualifications
8+ years of experience owning multi-channel, integrated campaigns from A to ZTrack record of improving conversion rates, using data to inform decisionmakingProven capability to handle campaigns from strategy through executionExperience in integrated marketing, email marketing, content marketing, lead nurturing, and/or traditional marketing channelsExperience overseeing agencies helping with Paid Search, Paid Social, and SEODemonstrable understanding of Google Ads, analytics software (Google Analytics, Amplitude or similar), Facebook/Instagram, LinkedIn, and Search Engine OptimizationExperience presenting to executive leaders, board members, and a variety of internal and external audiencesAn understanding of what makes Slate’s work distinctive and a desire to connect that to paying membershipExperience working with subscription or membership programs is a plus, but not requiredGeneral Skills and Requirements
An excellent writer and communicator, with long- and short-form copySkills: Management, Strategy, Creative Development, Test Planning, Subscriptions, Campaign Concepting$80,000 - $120,000 a yearSlate offers a comprehensive benefits program that gives eligible employees the flexibility to choose the right benefits for themselves and their families. There are three subsidized medical plans and two dental plans, provided by Aetna, which can be paired with flexible spending accounts.
About the CompanySlate, founded in 1996, is a daily online magazine and podcast network that helped invent the voice of the web. Our strong editorial voice and witty take on current events & culture have been recognized with numerous awards, including the National Magazine Award for General Excellence Online. Our podcast network, established in 2005, produces more than 20 podcasts, including Slow Burn, What Next, Decoder Ring, and more.Slate is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.Slate is an affiliate of Graham Holdings. Read the Graham Holdings Company California Worker Privacy Statement
here
.
#J-18808-Ljbffr
Apply (by clicking the relevant button) after checking through all the related job information below.You understand what makes Slate’s work distinctive, value our mission of independent journalism, and understand why people pay to support that journalism.Slate welcomes candidates with diverse backgrounds and perspectives. The position can be located in D.C. or New York. Strong remote candidates will be considered.Key Responsibilities
Reports to Director of SubscriptionsCreates and optimizes impactful acquisition programs by supporting a well-defined overarching lifecycle marketing strategy that includes product, messaging, pricing approaches, channels, and user segmentationBuilds, tests, and executes campaigns for acquisition, onboarding, retention, and engagementRegularly monitors and reports on campaign performance, identifying tactics necessary to meet goalsInforms and uses tools to measure and forecast churn, retention, and subscription conversion performance in partnership with the analytics teamUnderstands and advises on optimization of media strategies across channels, including SEM, on high-value segments focused on improving overall impact on the businessBuilds and presents comprehensive strategy presentations and yearly business model projections, including start and stop volume goals, working closely with finance and business leadershipDevelops and executes testing roadmaps with various teams that evolve automation flows, segmentation, messaging, and pricingDrives the subscriptions marketing and promo calendar, messaging, audience selection, and analysis/key insights for our existing usersCollaborates with Editorial and Audience Engagement to develop newsletter initiatives for both subscribers and nonsubscribers with a focus on driving engagement and improving retentionWorks closely with Creative team to develop assets for various marketing channels, including email, paid media, onsite assets, and copyMinimum Qualifications
8+ years of experience owning multi-channel, integrated campaigns from A to ZTrack record of improving conversion rates, using data to inform decisionmakingProven capability to handle campaigns from strategy through executionExperience in integrated marketing, email marketing, content marketing, lead nurturing, and/or traditional marketing channelsExperience overseeing agencies helping with Paid Search, Paid Social, and SEODemonstrable understanding of Google Ads, analytics software (Google Analytics, Amplitude or similar), Facebook/Instagram, LinkedIn, and Search Engine OptimizationExperience presenting to executive leaders, board members, and a variety of internal and external audiencesAn understanding of what makes Slate’s work distinctive and a desire to connect that to paying membershipExperience working with subscription or membership programs is a plus, but not requiredGeneral Skills and Requirements
An excellent writer and communicator, with long- and short-form copySkills: Management, Strategy, Creative Development, Test Planning, Subscriptions, Campaign Concepting$80,000 - $120,000 a yearSlate offers a comprehensive benefits program that gives eligible employees the flexibility to choose the right benefits for themselves and their families. There are three subsidized medical plans and two dental plans, provided by Aetna, which can be paired with flexible spending accounts.
About the CompanySlate, founded in 1996, is a daily online magazine and podcast network that helped invent the voice of the web. Our strong editorial voice and witty take on current events & culture have been recognized with numerous awards, including the National Magazine Award for General Excellence Online. Our podcast network, established in 2005, produces more than 20 podcasts, including Slow Burn, What Next, Decoder Ring, and more.Slate is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.Slate is an affiliate of Graham Holdings. Read the Graham Holdings Company California Worker Privacy Statement
here
.
#J-18808-Ljbffr