Sawhorse Productions
Associate Marketing Manager - Interactive
Sawhorse Productions, New York, New York, United States,
Sawhorse is a dynamic and innovative, award winning creative studio based in Los Angeles that thrives on pushing the boundaries of immersive experiences. We specialize in crafting captivating digital worlds and interactive projects. Our team is made up of passionate creators who are dedicated to delivering exceptional results. Work with brands like Walmart, Dreamworks, NBCU, Coca-Cola, Lamborghini, and more.Sawhorse Interactive produces client content, but we don’t just make ads.Our north star principles:Our experiences are FUNOur experiences look HIGH FIDELITYOur clients love us because we are ON BRANDOur releases include:Walmart Discovered - 2024 ADDY WinnerAlo SanctuaryStranger Things Immersive Watch Party - Nominated for a 2022 PGA awardTommy Play - Nominated for a Webby awardElton John’s 'Beyond The Yellow Brick Road'Fashion KlossetteAnd numerous digital fashion releases on web3 platforms
Sawhorse Interactive is searching for an Associate Marketing Manager to join our mission of growing a leading studio that pushes the boundaries of immersive experience gameplay.Looking for an enthusiastic Associate Marketing Manager to support and lead Go-to-Market campaigns for branded custom-built UGC metaverse game/experiences and extend the reach of our brand partners across social and digital channels. The primary focus is Roblox but the role will grow into all top platforms in the metaverse and web3 space. You will play a pivotal role in leading and overseeing the execution of Go-to-Market campaigns for the marketing department as the company continues to build best-in-class experiences for the biggest brands, artists, and film and TV titles in the world. Knowledge of all major UGC gaming and metaverse platforms is key.This position requires a strong strategic mindset, a track record of organization and ownership, the ability to take initiative and anticipate needs, leadership experience, exceptional communication skills, and a passion for gaming and emerging media.
Responsibilities
Manage execution of 360 Go-to-Market campaigns and oversee Marketing Coordinator(s)Support on budget management for marketing campaigns, ensuring goals are metInnovate and build internal and cross functional pipelines to streamline workflowsPartner with teams in Marketing, Creative, and Post-Production to drive alignment between asset development and performance marketing strategyOversee and foster relationships with key vendors and influencersOwn paid media strategies and reporting across core advertising platformSupport and lead on development of key marketing strategiesOversee Community Manager and help craft narratives and strategies that connect to main campaignsStay up to date with industry trends, gaming culture, and emerging media, particularly in relation to Roblox and the metaverseRequirementsA strong candidate for this position should have the following qualities:Bachelor’s DegreeMinimum 3+ years of experience in Advertising, Marketing, Entertainment or a related fieldExperience leading and influencing cross functional teams in a fast pace environment1+ years of experience managing teamsExperience leading product Go-to-Market campaigns from conception to fulfillmentStrong and professional writing skill set with experience regularly presenting to executive audiencesPassion for gaming and web3 spaceAbility to anticipate needs and the organizational skills necessary to keep up with several unique projects at onceDetail-oriented and proactive, with the demonstrated ability to work independentlyAbility to multitask and prioritize projects based on deadlinesProficient in social media and digital mediaKnowledge of the gaming industry, gaming culture, and Roblox is highly desiredNice To Haves:
Enthusiasm for emerging media, technology, and the metaverseAgency experience highly preferredIntermediate knowledge of the Roblox and Fortnite community expectationsIntermediate knowledge of web3 platformsExperience with digital fashion on Roblox, Zepeto, Decentraland, or similar avatar platformsExperience in gen AI, AR, VR etc a plusOur office is located in Los Angeles. You will have the option to work from our office or remotely. US-based is preferred.This position is generally M-F 9:00 AM - 7:00 PM (PST), and will start with a freelance probation period of 90 days, and then move to full time if everyone is aligned.Benefits$60,000 - $80,000 Annual SalaryAnnual bonus structureFull Coverage – Medical, Vision, and DentalPTO401(k) company matchingSawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Sawhorse Interactive is searching for an Associate Marketing Manager to join our mission of growing a leading studio that pushes the boundaries of immersive experience gameplay.Looking for an enthusiastic Associate Marketing Manager to support and lead Go-to-Market campaigns for branded custom-built UGC metaverse game/experiences and extend the reach of our brand partners across social and digital channels. The primary focus is Roblox but the role will grow into all top platforms in the metaverse and web3 space. You will play a pivotal role in leading and overseeing the execution of Go-to-Market campaigns for the marketing department as the company continues to build best-in-class experiences for the biggest brands, artists, and film and TV titles in the world. Knowledge of all major UGC gaming and metaverse platforms is key.This position requires a strong strategic mindset, a track record of organization and ownership, the ability to take initiative and anticipate needs, leadership experience, exceptional communication skills, and a passion for gaming and emerging media.
Responsibilities
Manage execution of 360 Go-to-Market campaigns and oversee Marketing Coordinator(s)Support on budget management for marketing campaigns, ensuring goals are metInnovate and build internal and cross functional pipelines to streamline workflowsPartner with teams in Marketing, Creative, and Post-Production to drive alignment between asset development and performance marketing strategyOversee and foster relationships with key vendors and influencersOwn paid media strategies and reporting across core advertising platformSupport and lead on development of key marketing strategiesOversee Community Manager and help craft narratives and strategies that connect to main campaignsStay up to date with industry trends, gaming culture, and emerging media, particularly in relation to Roblox and the metaverseRequirementsA strong candidate for this position should have the following qualities:Bachelor’s DegreeMinimum 3+ years of experience in Advertising, Marketing, Entertainment or a related fieldExperience leading and influencing cross functional teams in a fast pace environment1+ years of experience managing teamsExperience leading product Go-to-Market campaigns from conception to fulfillmentStrong and professional writing skill set with experience regularly presenting to executive audiencesPassion for gaming and web3 spaceAbility to anticipate needs and the organizational skills necessary to keep up with several unique projects at onceDetail-oriented and proactive, with the demonstrated ability to work independentlyAbility to multitask and prioritize projects based on deadlinesProficient in social media and digital mediaKnowledge of the gaming industry, gaming culture, and Roblox is highly desiredNice To Haves:
Enthusiasm for emerging media, technology, and the metaverseAgency experience highly preferredIntermediate knowledge of the Roblox and Fortnite community expectationsIntermediate knowledge of web3 platformsExperience with digital fashion on Roblox, Zepeto, Decentraland, or similar avatar platformsExperience in gen AI, AR, VR etc a plusOur office is located in Los Angeles. You will have the option to work from our office or remotely. US-based is preferred.This position is generally M-F 9:00 AM - 7:00 PM (PST), and will start with a freelance probation period of 90 days, and then move to full time if everyone is aligned.Benefits$60,000 - $80,000 Annual SalaryAnnual bonus structureFull Coverage – Medical, Vision, and DentalPTO401(k) company matchingSawhorse Productions is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Sawhorse Productions will provide reasonable accommodations for qualified individuals with disabilities. Sawhorse Productions will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.