Digital Marketing Coordinator

ARS is seeking a self-starter to work on our projects in the non profit and recycling sector The Digital Marketing Coordinator will develop, implement, track and optimize our marketing campaigns across all digital channels. This position requires a balance of analytical thinking and applied creativity. Digital Marketing Coordinator must continually demonstrate e-marketing understanding, marketplace knowledge, and an ability to compile, analyze and interpret data to ensure that activities support the company’s marketing strategy. Specific tasks include: Drive brand awareness and lead generation through digital channels Construct digital marketing and promotional campaigns (to include website development, social media, email marketing, etc.) Perform market analysis and research on competition Present monthly web analytics data Create content based on search engine optimization (SEO) strategies Support the Charity services team in daily administrative tasks and client account management Principal Properties/Products include: Car Donation Wizard (CDW) at www.cardonationwizard.com Company website and brand at www.arscars.com You Call We Haul (YCWH) at: www.youcallwehaul.com National Vehicle Recycling Initiative at www.shift4tomorrow.org eCommerce Collaborate with President, Unit Managers, Technical Director, GM, IT Staff, Consultans and other business units in development of comprehensive approach to electronic commerce Keep up to date with industry trends, emerging platforms, and best practices to ensure our digital marketing strategy remains innovative and competitive. Create, and edit marketing materials, publications, emails, website, and social content. Assist in the communication of project plans, status, and issues to collaborators. Source and attend educational initiatives to increase company e-commerce understanding and knowledge base Analytics Track eComm metrics to understand and manage performance of campaigns Continuously compile and analyze data on marketing initiatives and general site statistics Monitor and report monthly trends to management Social Networking Collaborate on strategy and placement of content Create engaging content for partners and enterprises Review and present opportunities to management Qualifications Knowledge of different media platforms including web design, SEO, email marketing, social media etc. Proficiency in Adwords, Meta, Microsoft Office Suite (Word, Excel, PPt) & Canva Ability to coordinate multiple projects simultaneously and meet deadlines. Proficiency with Social CRM platforms with and analytics Strong organizational, time management and analytical skills Ability to multitask and prioritize projects within clear deadlines Must be able to work autonomously and be a critical thinker. ARS is an equal opportunity employer. ARS recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. This role is flexible full-time or part time depending on candidate experience and availability. Salary is commensurate with experience and availability. The ARS offices are located in Middletown, Rhode Island. This position is not open for fully remote work.