Digital Marketing Coordinator, Disney+

Disney Entertainment Studios segment encompasses global entertainment media and content, including streaming. The Disney+ Digital Marketing team oversees digital campaign strategy, social programming, and engagement for @DisneyPlus social platforms. This includes the development, strategy, planning, publishing, and operations for @DisneyPlus (domestic and international) across digital and social platforms. Responsibilities include brand platform development, content creation, event strategies, digital brand marketing, amplification of Disney+ content and product priorities, title marketing campaign integration, and cross-line-of-business support.The Digital Marketing Coordinator is responsible for developing and influencing social media strategies and tactics that expand Disney+ social media presence and are in alignment with communications business objectives. The goal is to find creative ways to build brand trust and loyalty within internal and external audiences, as well as achieve the greatest reach and shareability through compelling visual storytelling and content. The ideal candidate thrives in an agile and collaborative environment, is willing to take risks and share original, clever and innovative ideas, and has a deep passion for the Disney+ brand. Experience with all aspects of social media and an avid user of various social platforms, especially TikTok, is required for this role.This person works closely with team members within Disney+ Digital Marketing, Disney Entertainment, and Disney+ Creative and Marketing Strategy across social and digital marketing initiatives. They will manage projects for campaigns as defined by team leadership.Candidates should be collaborative, creative, and organized, with a strong understanding of all digital platforms. Additionally, the ideal candidate would have a background in digital or social video production. Candidates should be proactive, a strong team player, and possess excellent communication skills. The ability to adapt to processes, meet deadlines, and work with multiple stakeholders across business units within The Walt Disney Company is key.Responsibilities:Under the guidance of Sr Manager, this role’s responsibilities include supporting Disney+ social in the following areas:Social Media Coordination

Daily programming support for social content across all platforms for @DisneyPlus platformsCurate community engagement and user generated content for team leader reviewAssist specialists and managers in copy and creative consistent with brand voice and campaign positioningIdeate new social concepts to engage digital audiences, leveraging brand-safe trendsAttend brainstorms and meetings for future projects, ensuring cross-team coordination

Project & Operations Coordination

Data input, updates, and maintenance of daily programming and monthly calendars using AirtableTagging for reporting, calendar maintenance, and asset management in collaboration with specialists and coordinatorsLiaise daily with teams, including social and digital campaign team, for priorities amplification in line with Disney+ Brand and Title supportDraft strategy briefs, and document support plans as assigned by team leaderCollaborate with internal teams throughout content development lifecycle across all channels domestically

Asset & Creative Coordination

Asset tracking, sourcing, and coordination for Disney+ contentFacilitate production notes with creative partners, including external vendors, for custom social contentCoordinate partner routing and deliver final approved assets and copy to partners, aligning with wider marketing plans and reporting needsAssist in live content coverage and execution for talent press junkets, content shoots, and marketing eventsProvide occasional posting and asset trafficking support to the paid social team

Basic Qualifications:BA in marketing, business, communications, production or graphic design or equivalent experienceRelevant experience, including internships, in social media and/or related digital marketing for regional or global brandsFamiliar with social content & posting for platforms including but not limited to: Instagram, TikTok, YouTube, X, Facebook, and ThreadsExperience with visual storytelling, and producing compelling and engaging social contentA passion for social media and brand stewardshipKnowledge of social media zeitgeist, pop culture, and trendsDemonstrate strong creative strategy, original and outside the box thinkingAbility to work collaboratively within a group as well as independently with little supervisionOpenness to feedback with the ability to defend a creative choice while respectfully managing revisionsAn affinity for the Disney, Disney+, and associated franchisesSolution-oriented perspective that manages change wellAbility to manage time efficiently and work within a deadline-oriented environmentProactive mindsetAbility to work flexible hours including nights and weekendsWillingness to try new things and gain new skillsPreferred Qualifications:Broad understanding of the role of social media in society today and its application to businessExperience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTokKnowledge and understanding of social media KPIsExperience with Airtable, Sprinklr, and Google Suite a plusExperience with social graphic design and video editing a plusExperience in entertainment industry and/or digital marketing agency a plusCan formulate a point of view and clearly articulate itA proactive self-starting approach and eager to learnAbility to navigate a complex organizationThe hiring range for this position in California is $52,400 to $70,200 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.