Audience Product Manager, Web To App Connect

Minimum qualifications:Bachelor's degree or equivalent practical experience.5 years of experience in product management or related technical role.2 years of experience taking technical products from conception to launch.Experience in data analysis.Preferred qualifications:6 years of experience in an engineering or technology strategy role.Experience in the online advertising industry.Strong communication skills, including ability to create connections between engineering teams and build a product strategy across multiple teams. About the job At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day. In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.Users love apps and increasingly spend time in apps, and so the importance of app advertising continues to increase. The Web To App Connect (W2AC) team works on making apps a seamless part of the user and marketer experience to ensure that we move with the growth in the app ecosystem. Google is an engineering company at heart. We hire people with a broad set of technical skills who are ready to take on some of technology's greatest challenges and make an impact on users around the world. At Google, engineers not only revolutionize search, they routinely work on scalability and storage solutions, large-scale applications and entirely new platforms for developers around the world. From Google Ads to Chrome, Android to YouTube, social to local, Google engineers are changing the world one technological achievement after another.The US base salary range for this full-time position is $142,000-$211,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Responsibilities Identify and audit existing features for defining, collecting, and targeting in-app segments of users across inventory sources and across campaigns.Commercialize existing and new features to ensure that in-app audiences, and app-related audiences are well understood and taken to market effectively. Collaborate to ensure the team is comprehensively accounted for all audience features. Collaborate with cross-functional teams to ensure a business positive migration of customers where applicable.