WorkWave
Digital Marketing SEM Strategist
WorkWave, Durham, North Carolina, United States, 27703
Do you use Google in your everyday life? Curious to learn the in's and out's of how sponsored ads on Google work? We are looking for a
Digital Marketing SEM Strategist
to help our home service clients reach their business goals through ad management. Our team is located in Raleigh, NC; and while we prefer to work side by side with you in our beautiful office, this role has the flexibility to be remote if you aren't local.
As an SEM Strategist, you will work with a passionate, helpful, supportive, hard-working team that's always willing to go above and beyond to help our clients - and each other - succeed. You'll be responsible for managing ad campaigns for our clients in the home services industry.
WorkWave's digital marketing team operates under the name Coalmarch by WorkWave. We provide agency services to help business owners in the field services industries (lawn care, pest control, HVAC, etc) grow their business through effective inbound marketing and lead generation strategies. As an organization, we offer a variety of services and software for field service businesses in all stages- from start ups, to mid-size businesses, all the way to larger companies with franchises.
WHAT YOU'LL DO:
Create and manage ad campaigns on various platforms -- including Google, Bing, Facebook, Instagram, NextDoor, and moreMake monthly budget recommendations and maintaining budgets of anywhere from $100-$50,000/monthRegularly review numbers and data, and making strategic bidding and budget adjustments based on performance goalsCreate and optimize high-converting landing pages to be used for paid campaignsWork within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Google Local Services, Basecamp, and moreWork closely with Account Executives to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executedCommunicate performance and progress to clients when neededWHAT YOU'LL NEED:
Bachelor's Degree or relevant experience6 months -1 year (or more) of experience in a PPC digital marketing roleAn understanding of how pay-per-click advertising worksCoachable, open to feedback, and can work with well with othersAdaptable, comfortable with change, and enjoys taking on new challengesAuthentic, genuine, and conveys consistency in their words and actionsExcited about the opportunity to consistently learn and improveEnjoys juggling several projects at once and thrives in a fast-paced environmentPassionate about learning PPC, are goal-oriented, and enjoy a fast-paced environment where things never get boring.ENJOY THESE BENEFITS:
Hybrid WFH model:
Want to work from home 2-3x a week? We encourage it!PTO & flexibility:
We are proud to offer a healthy amount of time off, which you will be encouraged to use - as well as flexible schedules.Health Care:
Healthy = happy, which is why we offer comprehensive health and dental insurance coverage for you and your family.401(k) match:
We offer retirement savings with matching. Invest in your future and we will too!Career advancement opportunities:
Build your skillset and advance in a company that consistently employs a promote-from-within mentality.Fun Location:
We work (and play) in the heart of Raleigh. Pro tip: a really good hot dog is a 5 minute walk from our office.Free Counseling Services : Access 24/7/365 to licensed counselorsCulture committees:
We are committed to cultivating a productive, engaging, and inclusive environment for all employees. We have multiple committees you can join to help enhance our culture.Dog Friendly:
This is an office of dog fanatics. Bring your well-behaved mutt and make everyone's day.Holiday Spirit:
Get in character with sort of weirdly passionate Halloween enthusiasts. From jedis to zombies, we do it up right.Happy Hours:
How do team happy hours sound? Friday's we go to our favorite watering hole to bond over brews. First round's on us.And many more benefits including monthly fun events, volunteering opportunities, communal office snacks, annual merit increases, and more.
$55,000 - $65,000 a year
In our dedication to salary transparency, we provide a compensation range for sales roles which is a base salary in addition to commission. The final offer will be dependent on various factors, including the candidate's qualifications, relevant experience, and the organization's budget. Our Talent Acquisition team will provide more information about the compensation package for this position during the interview process.
WHAT YOU SHOULD KNOW ABOUT US:
• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:
• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn't feasible, or to help with cross training, team building and/or brainstorming.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you'll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
RELAX, WE'VE GOT YOU COVERED:
• Employees can expect a robust benefits package, including health and dental and 401k with company match
AND BEYOND...
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Free subscription to the Calm App for you and up to 4 dependents!
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
GROW WITH US:
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
JOIN OUR WINNING TEAM!
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.
Digital Marketing SEM Strategist
to help our home service clients reach their business goals through ad management. Our team is located in Raleigh, NC; and while we prefer to work side by side with you in our beautiful office, this role has the flexibility to be remote if you aren't local.
As an SEM Strategist, you will work with a passionate, helpful, supportive, hard-working team that's always willing to go above and beyond to help our clients - and each other - succeed. You'll be responsible for managing ad campaigns for our clients in the home services industry.
WorkWave's digital marketing team operates under the name Coalmarch by WorkWave. We provide agency services to help business owners in the field services industries (lawn care, pest control, HVAC, etc) grow their business through effective inbound marketing and lead generation strategies. As an organization, we offer a variety of services and software for field service businesses in all stages- from start ups, to mid-size businesses, all the way to larger companies with franchises.
WHAT YOU'LL DO:
Create and manage ad campaigns on various platforms -- including Google, Bing, Facebook, Instagram, NextDoor, and moreMake monthly budget recommendations and maintaining budgets of anywhere from $100-$50,000/monthRegularly review numbers and data, and making strategic bidding and budget adjustments based on performance goalsCreate and optimize high-converting landing pages to be used for paid campaignsWork within a number of tools like Google Ads, Google Analytics, Bing Ads, Facebook Ads, Google Local Services, Basecamp, and moreWork closely with Account Executives to ensure that client performance goals are attainable and that actionable items to improve performance are being regularly identified and executedCommunicate performance and progress to clients when neededWHAT YOU'LL NEED:
Bachelor's Degree or relevant experience6 months -1 year (or more) of experience in a PPC digital marketing roleAn understanding of how pay-per-click advertising worksCoachable, open to feedback, and can work with well with othersAdaptable, comfortable with change, and enjoys taking on new challengesAuthentic, genuine, and conveys consistency in their words and actionsExcited about the opportunity to consistently learn and improveEnjoys juggling several projects at once and thrives in a fast-paced environmentPassionate about learning PPC, are goal-oriented, and enjoy a fast-paced environment where things never get boring.ENJOY THESE BENEFITS:
Hybrid WFH model:
Want to work from home 2-3x a week? We encourage it!PTO & flexibility:
We are proud to offer a healthy amount of time off, which you will be encouraged to use - as well as flexible schedules.Health Care:
Healthy = happy, which is why we offer comprehensive health and dental insurance coverage for you and your family.401(k) match:
We offer retirement savings with matching. Invest in your future and we will too!Career advancement opportunities:
Build your skillset and advance in a company that consistently employs a promote-from-within mentality.Fun Location:
We work (and play) in the heart of Raleigh. Pro tip: a really good hot dog is a 5 minute walk from our office.Free Counseling Services : Access 24/7/365 to licensed counselorsCulture committees:
We are committed to cultivating a productive, engaging, and inclusive environment for all employees. We have multiple committees you can join to help enhance our culture.Dog Friendly:
This is an office of dog fanatics. Bring your well-behaved mutt and make everyone's day.Holiday Spirit:
Get in character with sort of weirdly passionate Halloween enthusiasts. From jedis to zombies, we do it up right.Happy Hours:
How do team happy hours sound? Friday's we go to our favorite watering hole to bond over brews. First round's on us.And many more benefits including monthly fun events, volunteering opportunities, communal office snacks, annual merit increases, and more.
$55,000 - $65,000 a year
In our dedication to salary transparency, we provide a compensation range for sales roles which is a base salary in addition to commission. The final offer will be dependent on various factors, including the candidate's qualifications, relevant experience, and the organization's budget. Our Talent Acquisition team will provide more information about the compensation package for this position during the interview process.
WHAT YOU SHOULD KNOW ABOUT US:
• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:
• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn't feasible, or to help with cross training, team building and/or brainstorming.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you'll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
RELAX, WE'VE GOT YOU COVERED:
• Employees can expect a robust benefits package, including health and dental and 401k with company match
AND BEYOND...
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Free subscription to the Calm App for you and up to 4 dependents!
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
GROW WITH US:
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
JOIN OUR WINNING TEAM!
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.