Censys
Senior Search Marketing Manager
Censys, Seattle, Washington, us, 98127
At Censys, our mission is to bring internet visibility and intelligence to the world's security teams. Our platform not only identifies potential threats, but provides actionable insights and enables proactive defense strategies. Founded by researchers and practitioners, we are deeply committed to the quality, trustworthiness, and transparency of our data and results. As our own strongest critics, we continuously innovate to better understand the Internet and empower our customers with the visibility they need to succeed.
Role Summary:
In this role, you will report to the Senior Director of Demand Generation. You will spearhead the development and execution of comprehensive SEM and SEO strategies aimed at driving qualified traffic, increasing pipeline, and scaling revenue. You will collaborate closely with Content, Demand Generation, Sales Development, and Marketings Ops teams to ensure optimum campaign integration and orchestration across all digital marketing initiatives. You will be responsible for shaping our search marketing strategy to support and enhance the sales objectives.
Why Censys Sticks Out:
Humble Brilliance:
We celebrate intelligence and foster a culture where tackling cybersecurity challenges is exciting and rewarding.A Mosaic of Minds:
Our diverse team brings together various talents and backgrounds, fostering true innovation through diverse perspectives.Thinkers and Tinkerers:
At Censys, we encourage questioning the status quo, experimenting, and pushing boundaries to drive breakthroughs.Coffee-Fueled Collaboration:
Collaboration is at the heart of our success, fueled by a shared passion for disrupting the cybersecurity scene.Trailblazing Impact:
Your innovations at Censys make waves in real-world cybersecurity, shaping the future and leaving a lasting legacy.Life Beyond the Firewall:
We prioritize work-life balance and support your well-being inside and outside the office.Empowered Voices:
Your voice matters at Censys; we champion an inclusive culture where diverse perspectives drive change.What You'll Do:
You will own the global budget, strategy, and execution of digital advertising across Search, Social, Display, Video, Podcast, etcExecute digital campaigns and manage day-to-day performance including keyword research, targeting, bidding, and measurementOwn contribution goals for how digital campaigns source and accelerate pipeline and revenueOwn and manage our website strategy, including SEO, conversion optimization, customer journey, referrals, and backlinksAnalyze complex dynamics and report across all of our digital channels to regularly assess impact on business goals and make appropriate changesAggressively analyze market data, track competitors, and pursue opportunities that maximize the growth of your channels while minimizing CACOwn your quarterly/annual roadmap by balancing risks and safe betsWork closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web.Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.Partner with the SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.What You'll Bring:
5+ years of experience in performance marketing, focused on Google Digital Ad campaigns, LinkedIn, and 6Sense campaigns in the B2B space at a brand or agencyProven track record of successfully scaling B2B Digital Ad Campaign, meeting both spend and CAC targetsAbility to tie advertising spend & performance to sales pipeline results.An owner's mindset - you don't shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problemsPassionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners.Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC, and Site visits and duration, Backlink Volume, Referral volumesDeep understanding of martech, especially 6Sense audience buildingExperience with mobile first channels outside of Google (Meta, TikTok & Ad Networks)Bonus Points:
At least 4 years of digital advertising experience, ideally for a SaaS or B2B business.Experience at a B2B Cybersecurity company is a plus!Experience directly managing external agencies and consultants is a plus.
Our target salary range for this role is between $114,000 USD and $160,000 USD + bonus eligibility and equity.
In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.
Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team's global perspectives and diverse backgrounds. For this role, we are looking for candidates based in Ann Arbor, Seattle, the Bay Area, or Washington D.C.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others!
We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.
#LI-Hybrid
#LI-AC1
Role Summary:
In this role, you will report to the Senior Director of Demand Generation. You will spearhead the development and execution of comprehensive SEM and SEO strategies aimed at driving qualified traffic, increasing pipeline, and scaling revenue. You will collaborate closely with Content, Demand Generation, Sales Development, and Marketings Ops teams to ensure optimum campaign integration and orchestration across all digital marketing initiatives. You will be responsible for shaping our search marketing strategy to support and enhance the sales objectives.
Why Censys Sticks Out:
Humble Brilliance:
We celebrate intelligence and foster a culture where tackling cybersecurity challenges is exciting and rewarding.A Mosaic of Minds:
Our diverse team brings together various talents and backgrounds, fostering true innovation through diverse perspectives.Thinkers and Tinkerers:
At Censys, we encourage questioning the status quo, experimenting, and pushing boundaries to drive breakthroughs.Coffee-Fueled Collaboration:
Collaboration is at the heart of our success, fueled by a shared passion for disrupting the cybersecurity scene.Trailblazing Impact:
Your innovations at Censys make waves in real-world cybersecurity, shaping the future and leaving a lasting legacy.Life Beyond the Firewall:
We prioritize work-life balance and support your well-being inside and outside the office.Empowered Voices:
Your voice matters at Censys; we champion an inclusive culture where diverse perspectives drive change.What You'll Do:
You will own the global budget, strategy, and execution of digital advertising across Search, Social, Display, Video, Podcast, etcExecute digital campaigns and manage day-to-day performance including keyword research, targeting, bidding, and measurementOwn contribution goals for how digital campaigns source and accelerate pipeline and revenueOwn and manage our website strategy, including SEO, conversion optimization, customer journey, referrals, and backlinksAnalyze complex dynamics and report across all of our digital channels to regularly assess impact on business goals and make appropriate changesAggressively analyze market data, track competitors, and pursue opportunities that maximize the growth of your channels while minimizing CACOwn your quarterly/annual roadmap by balancing risks and safe betsWork closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web.Align with creative and content teams on best-fit content for the audience, product positioning, and the post-click experience.Partner with the SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.What You'll Bring:
5+ years of experience in performance marketing, focused on Google Digital Ad campaigns, LinkedIn, and 6Sense campaigns in the B2B space at a brand or agencyProven track record of successfully scaling B2B Digital Ad Campaign, meeting both spend and CAC targetsAbility to tie advertising spend & performance to sales pipeline results.An owner's mindset - you don't shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problemsPassionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners.Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC, and Site visits and duration, Backlink Volume, Referral volumesDeep understanding of martech, especially 6Sense audience buildingExperience with mobile first channels outside of Google (Meta, TikTok & Ad Networks)Bonus Points:
At least 4 years of digital advertising experience, ideally for a SaaS or B2B business.Experience at a B2B Cybersecurity company is a plus!Experience directly managing external agencies and consultants is a plus.
Our target salary range for this role is between $114,000 USD and $160,000 USD + bonus eligibility and equity.
In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details.
Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team's global perspectives and diverse backgrounds. For this role, we are looking for candidates based in Ann Arbor, Seattle, the Bay Area, or Washington D.C.
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others!
We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.
#LI-Hybrid
#LI-AC1