Strategic Staffing Solutions
Digital Marketing Specialist
Strategic Staffing Solutions, Detroit, Michigan, United States, 48228
STRATEGIC STAFFING SOLUTIONS (S3) HAS AN OPENING!
Digital Marketing Specialist
Location:
Detroit, MI
(Remote) Must be onsite for 1-2 days out of the month for team meetings.
Pay Rate: 35-38/HR
Duration:
6+ Months - Contract-to-Hire Potential
Role Type : W2 Contract Engagement
Education: Experience Required3-7 years' experience with marketing CRM technology and email platforms such as Salesforce Health and Marketing Clouds or similar which may include Marketo, Hubspot, Eloqua, or Mailchimp among othersDemonstrated experience using Google Analytics data to develop digital strategiesExperience interacting and making recommendations to senior leadershipProject Management experienceProficient in Microsoft Office and Google SuiteServe as one of the subject matter experts and key points of contact for marketing CRM technology, which includes, but is not limited to:
marketing automation, database querying and email design/platforms.Work with the Company's brand and marketing service line leads to understand clients' business objectives and develop targeted lists using the CRM database and utilize marketing automation tools to execute and support direct mail and email trigger and nurture campaigns that drive new customer acquisition and retention.Directly supervise e-mail marketing projects, guiding the strategy, prioritization and tactical elements of long-term and day-to-day tasks. Supervise resources from external vendor and marketing agencies who assist with the development and implementation of CRM projects. This may include UTM tagging for campaign marketing tactics, generating reports and campaign setup.Utilize a standard process for the development of campaigns and proactively identify opportunities to help streamline processes to drive efficiency, effectiveness and ensure consistency of execution, brand and voice across multiple channels.Contribute to building a knowledge base that drives future improvements. Establish, communicate and execute optimization plans.Define targeted list segments to support email campaigns that maximize campaign results, support testing objectives, and leverage opportunities for more personalized messages and/or customized offers.Contribute to and maintain customer segmentation strategy based on CRM tools available.Maintain our marketable email address list in CRM database to improve deliverability and ensure a clean list of contacts in our CRM email tool.Support the design and layout of e-mails using HTML editors and drag and other e-mail building interfacesCollaborate with content owners/subject matter experts to develop compelling copy within e-mailsDefine key performance indicators and implement enterprise level measurement, analytics, benchmarking and reporting methods to gauge success of e-mail marketing campaigns.Mentor and provide training to employees throughout the organization on best practices for creating, and managing automated marketing campaigns.Provide strategic oversight and support of HFHS digital marketing efforts.Perform additional duties as needed.Skills: Knowledge, Skills and Abilities Required
Strong understanding of marketing CRM platforms and automation tools especially with email design and journey building such as Salesforce Marketing Cloud, HubSpot, Eloqua, Mailchimp, or related platforms.Skilled in creating and utilizing marketing automation for email campaigns to support the advancement of service lines, sales and retention effortsBasic Knowledge of Structured Query Language (SQL) preferredAbove average organizational and time management skills, with a keen attention to detail and ability to confidently handle multiple projects simultaneously and under deadlines.Requires the interpersonal skills to be able to interface with internal clients and cross functional teams to define objectives and offer and implement solutions.Possess an advanced technical and marketing acumen with the ability to communicate technical requirements to business partners.Skilled with technical aspects of digital development, including UTM tagging, and HTML design and layout.Be a highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance.Have strong verbal and written communication skills, with the ability to make complicated ideas understandable to a broad audience.Requires a high level of analytical ability to gather and interpret data and/or requirements to determine the applicability to develop, purchase and/or integrate application or technology.Knowledge of CAN-SPAM laws and HIPAA complianceEducation: Experience Required
3-7 years' experience with marketing CRM technology and email platforms such as Salesforce Health and Marketing Clouds or similar which may include Marketo, Hubspot, Eloqua, or Mailchimp among othersDemonstrated experience using Google Analytics data to develop digital strategiesExperience interacting and making recommendations to senior leadershipProject Management experienceProficient in Microsoft Office and Google Suite
Job ID:
JOB-237140Publish Date:
13 Aug 2024
Digital Marketing Specialist
Location:
Detroit, MI
(Remote) Must be onsite for 1-2 days out of the month for team meetings.
Pay Rate: 35-38/HR
Duration:
6+ Months - Contract-to-Hire Potential
Role Type : W2 Contract Engagement
Education: Experience Required3-7 years' experience with marketing CRM technology and email platforms such as Salesforce Health and Marketing Clouds or similar which may include Marketo, Hubspot, Eloqua, or Mailchimp among othersDemonstrated experience using Google Analytics data to develop digital strategiesExperience interacting and making recommendations to senior leadershipProject Management experienceProficient in Microsoft Office and Google SuiteServe as one of the subject matter experts and key points of contact for marketing CRM technology, which includes, but is not limited to:
marketing automation, database querying and email design/platforms.Work with the Company's brand and marketing service line leads to understand clients' business objectives and develop targeted lists using the CRM database and utilize marketing automation tools to execute and support direct mail and email trigger and nurture campaigns that drive new customer acquisition and retention.Directly supervise e-mail marketing projects, guiding the strategy, prioritization and tactical elements of long-term and day-to-day tasks. Supervise resources from external vendor and marketing agencies who assist with the development and implementation of CRM projects. This may include UTM tagging for campaign marketing tactics, generating reports and campaign setup.Utilize a standard process for the development of campaigns and proactively identify opportunities to help streamline processes to drive efficiency, effectiveness and ensure consistency of execution, brand and voice across multiple channels.Contribute to building a knowledge base that drives future improvements. Establish, communicate and execute optimization plans.Define targeted list segments to support email campaigns that maximize campaign results, support testing objectives, and leverage opportunities for more personalized messages and/or customized offers.Contribute to and maintain customer segmentation strategy based on CRM tools available.Maintain our marketable email address list in CRM database to improve deliverability and ensure a clean list of contacts in our CRM email tool.Support the design and layout of e-mails using HTML editors and drag and other e-mail building interfacesCollaborate with content owners/subject matter experts to develop compelling copy within e-mailsDefine key performance indicators and implement enterprise level measurement, analytics, benchmarking and reporting methods to gauge success of e-mail marketing campaigns.Mentor and provide training to employees throughout the organization on best practices for creating, and managing automated marketing campaigns.Provide strategic oversight and support of HFHS digital marketing efforts.Perform additional duties as needed.Skills: Knowledge, Skills and Abilities Required
Strong understanding of marketing CRM platforms and automation tools especially with email design and journey building such as Salesforce Marketing Cloud, HubSpot, Eloqua, Mailchimp, or related platforms.Skilled in creating and utilizing marketing automation for email campaigns to support the advancement of service lines, sales and retention effortsBasic Knowledge of Structured Query Language (SQL) preferredAbove average organizational and time management skills, with a keen attention to detail and ability to confidently handle multiple projects simultaneously and under deadlines.Requires the interpersonal skills to be able to interface with internal clients and cross functional teams to define objectives and offer and implement solutions.Possess an advanced technical and marketing acumen with the ability to communicate technical requirements to business partners.Skilled with technical aspects of digital development, including UTM tagging, and HTML design and layout.Be a highly motivated self-starter. Candidate must be comfortable working independently to achieve a successful result with minimal guidance.Have strong verbal and written communication skills, with the ability to make complicated ideas understandable to a broad audience.Requires a high level of analytical ability to gather and interpret data and/or requirements to determine the applicability to develop, purchase and/or integrate application or technology.Knowledge of CAN-SPAM laws and HIPAA complianceEducation: Experience Required
3-7 years' experience with marketing CRM technology and email platforms such as Salesforce Health and Marketing Clouds or similar which may include Marketo, Hubspot, Eloqua, or Mailchimp among othersDemonstrated experience using Google Analytics data to develop digital strategiesExperience interacting and making recommendations to senior leadershipProject Management experienceProficient in Microsoft Office and Google Suite
Job ID:
JOB-237140Publish Date:
13 Aug 2024