The Amherst Group Limited
Manager, Marketing
The Amherst Group Limited, Austin, Texas, us, 78716
The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.
Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst's debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.
The Marketing Manager is responsible for the overall strategic planning and execution of Amherst's overall brand reputation. Along with working closely with internal partners to drive our online reputation management program, this position will collaborate with marketing and customer experience to develop our Voice of the Customer initiatives. Additionally, this position works closely with our internal business leaders to drive insights through our digital footprint to inform transactional feedback to our contact centers, field technicians, and beyond.
Responsibilities:
Lead the Marketing Team, setting KPIs, driving strategy & overseeing team development and growth.Manage online reputation program by owning the business relationship with our technology partners utilized for our review aggregation, VoC output, and social media customer care.Partner with our internal customers to drive insight and initiatives through the collection of feedback from our reputational reviews and transactional customer satisfaction.Work closely with business and HR stakeholders for VoE (Voice of Employee) feedbackCollaborate with internal partners to implement A/B testing on our digital footprints and support implementation of survey strategy to collect feedback through our customer journeysContinuously seek out best practices in feedback design and technology and partner with our business leaders and product team to implement new processes or technology.A high degree of initiative and the ability to manage multiple tasks, work under pressure, and meet deadlines as requiredAll other duties as assignedExperience:
Bachelor's degree in Business, Marketing, or similar field is required3-5 years experience working in marketing, brand reputation, or customer experienceCustomer obsessed with strong advocacy for customers2-3 years experience in a leadership positionStrong project management skillsHigh aptitude for using technology and working with review aggregators, survey tools, VoC platforms, and CRMs like SalesforceHighly flexible and able to work in a cross-functional, high-velocity office environmentAbility to balance multiple priorities and complete tasks on timeOur full-time employee benefits include:
A competitive compensation package, annual bonus, 401k matchFlexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer dayEmployer-paid benefits (medical, dental, vision, health savings account)Professional career development and reimbursementUp to 16 weeks paid maternity leave; up to 4 weeks of paid parental leaveBackup childcare offered through Bright Horizons
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.
Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst's debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.
The Marketing Manager is responsible for the overall strategic planning and execution of Amherst's overall brand reputation. Along with working closely with internal partners to drive our online reputation management program, this position will collaborate with marketing and customer experience to develop our Voice of the Customer initiatives. Additionally, this position works closely with our internal business leaders to drive insights through our digital footprint to inform transactional feedback to our contact centers, field technicians, and beyond.
Responsibilities:
Lead the Marketing Team, setting KPIs, driving strategy & overseeing team development and growth.Manage online reputation program by owning the business relationship with our technology partners utilized for our review aggregation, VoC output, and social media customer care.Partner with our internal customers to drive insight and initiatives through the collection of feedback from our reputational reviews and transactional customer satisfaction.Work closely with business and HR stakeholders for VoE (Voice of Employee) feedbackCollaborate with internal partners to implement A/B testing on our digital footprints and support implementation of survey strategy to collect feedback through our customer journeysContinuously seek out best practices in feedback design and technology and partner with our business leaders and product team to implement new processes or technology.A high degree of initiative and the ability to manage multiple tasks, work under pressure, and meet deadlines as requiredAll other duties as assignedExperience:
Bachelor's degree in Business, Marketing, or similar field is required3-5 years experience working in marketing, brand reputation, or customer experienceCustomer obsessed with strong advocacy for customers2-3 years experience in a leadership positionStrong project management skillsHigh aptitude for using technology and working with review aggregators, survey tools, VoC platforms, and CRMs like SalesforceHighly flexible and able to work in a cross-functional, high-velocity office environmentAbility to balance multiple priorities and complete tasks on timeOur full-time employee benefits include:
A competitive compensation package, annual bonus, 401k matchFlexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer dayEmployer-paid benefits (medical, dental, vision, health savings account)Professional career development and reimbursementUp to 16 weeks paid maternity leave; up to 4 weeks of paid parental leaveBackup childcare offered through Bright Horizons
Amherst is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information or veteran status, and encourage all applicants to apply.