Eppendorf SE
Digital Marketing Manager (Team Lead)
Eppendorf SE, Framingham, Massachusetts, us, 01704
Your challengesTeam Lead: Foster a collaborative and innovative Americas Digital Marketing team. Determine deliverables and prioritize tasksRepresentation: Represent Americas Market Region as a key user for digital channels with global stakeholdersDigital Landscape: Keep abreast of online marketing environment, new developments, changing best practices, algorithm updates, etc.Training: Update marketing team on digital best practicesCollaboration: Work alongside regional, global and corporate marketing teams to drive alignment and comraderyTasks:
Digital Marketing
Marketing Automation: Provide strategic guidance for, and drive marketing automation including campaign strategy, asset building, programming, testing, deployment and analysisEmail Marketing: Manage editorial calendar, provide guidance on best practices and learnings, build, deploy, and evaluate emailsDigital Advertising: Collaborate with agency to drive digital ad strategy and budgeting including Google Ads (PPC/Paid Search) and Google Display Network (Display), provide consultation for 3rd party display adsSocial Media: Develop the regional social media strategy in-line with global direction, manage editorial calendar, create and schedule posts, manage influencers, oversee social listening, track budget, posting and metricsWebsite, Landing Pages & eCommerce
Web Page Development: Manage microsite and campaign landing page process, briefing documents, building, content management, activation and overall page successForms: Own form management and creation including aligning with stakeholders (e.g. global teams, marcomm team)Website Backend Management & Maintenance: Oversee product listings, promotions, banners and eShop including PIM maintenanceSEO: Drive regional SEO strategy and plan, develop recommendations to increase visibility and ranking work and align with stakeholder to execute onData and Analytics
KPIs: Support in determining KPIs and benchmarks for activitiesData & Analytics: Capture and analyze data for digital channels, determine success metrics, identify areas of success and areas of improvement, make recommendationsReporting: Develop reports which showcase data, outcomes, and recommendations for marketing communication channels concisely and clearlyOther
Campaigns: Collaborate with colleagues on campaigns with a focus on optimizing digital channelsCompliance: Ensure all digital marketing activities comply with relevant corporate and/or local regulations and standards (e.g. LGPD, CASL, GDPR)Additional marketing responsibilities as neededUp to 20% travel requirement within the Market Region and internationallyYour expertise
Completed (Bachelor's or Master's) degree in marketing, communications or similar concentrationMinimum of 5-7 years of related work experience in marketing. Team leadership experience a plus.Life science industry experience desirableExperience in an international and matrixed organization. Ideally working with cross-cultural teams.Professional competence, special knowledge (e.g. languages, IT)
Leader who can provide guidance and motivationExceptional project management skills to take projects from start to finishExcellent verbal and written communication in English and comfortable presenting to all levels of the organization. Portuguese and Spanish an advantage.Ability to translate data into actionable recommendationsInnovative thinker who keeps up-to-date on latest digital trendsForward-thinking and ability to find creative solutions to problems/challengesProficient in marketing automation systems (Marketo)Working knowledge of CRM systems (Microsoft Dynamics a plus)Experience with SEM and SEO including associated platforms (e.g. Google Ads, GDN, BrightEdge)Expertise with digital Analytics tools Google Analytics, PowerBIFamiliar with CMSKnowledge of LGPD, CASL and GDPRYour benefits at Eppendorf
Competitive total rewards package including health, financial, and education benefitsInnovative and Collaborative corporate cultureContribute to improving the human living conditionDirect impact on business
Digital Marketing
Marketing Automation: Provide strategic guidance for, and drive marketing automation including campaign strategy, asset building, programming, testing, deployment and analysisEmail Marketing: Manage editorial calendar, provide guidance on best practices and learnings, build, deploy, and evaluate emailsDigital Advertising: Collaborate with agency to drive digital ad strategy and budgeting including Google Ads (PPC/Paid Search) and Google Display Network (Display), provide consultation for 3rd party display adsSocial Media: Develop the regional social media strategy in-line with global direction, manage editorial calendar, create and schedule posts, manage influencers, oversee social listening, track budget, posting and metricsWebsite, Landing Pages & eCommerce
Web Page Development: Manage microsite and campaign landing page process, briefing documents, building, content management, activation and overall page successForms: Own form management and creation including aligning with stakeholders (e.g. global teams, marcomm team)Website Backend Management & Maintenance: Oversee product listings, promotions, banners and eShop including PIM maintenanceSEO: Drive regional SEO strategy and plan, develop recommendations to increase visibility and ranking work and align with stakeholder to execute onData and Analytics
KPIs: Support in determining KPIs and benchmarks for activitiesData & Analytics: Capture and analyze data for digital channels, determine success metrics, identify areas of success and areas of improvement, make recommendationsReporting: Develop reports which showcase data, outcomes, and recommendations for marketing communication channels concisely and clearlyOther
Campaigns: Collaborate with colleagues on campaigns with a focus on optimizing digital channelsCompliance: Ensure all digital marketing activities comply with relevant corporate and/or local regulations and standards (e.g. LGPD, CASL, GDPR)Additional marketing responsibilities as neededUp to 20% travel requirement within the Market Region and internationallyYour expertise
Completed (Bachelor's or Master's) degree in marketing, communications or similar concentrationMinimum of 5-7 years of related work experience in marketing. Team leadership experience a plus.Life science industry experience desirableExperience in an international and matrixed organization. Ideally working with cross-cultural teams.Professional competence, special knowledge (e.g. languages, IT)
Leader who can provide guidance and motivationExceptional project management skills to take projects from start to finishExcellent verbal and written communication in English and comfortable presenting to all levels of the organization. Portuguese and Spanish an advantage.Ability to translate data into actionable recommendationsInnovative thinker who keeps up-to-date on latest digital trendsForward-thinking and ability to find creative solutions to problems/challengesProficient in marketing automation systems (Marketo)Working knowledge of CRM systems (Microsoft Dynamics a plus)Experience with SEM and SEO including associated platforms (e.g. Google Ads, GDN, BrightEdge)Expertise with digital Analytics tools Google Analytics, PowerBIFamiliar with CMSKnowledge of LGPD, CASL and GDPRYour benefits at Eppendorf
Competitive total rewards package including health, financial, and education benefitsInnovative and Collaborative corporate cultureContribute to improving the human living conditionDirect impact on business