Darigold
Senior Manager, Digital & E-Commerce Marketing
Darigold, Boise, Idaho, United States, 83708
Darigold is looking for a dynamic, growth-oriented marketer to join our team as we continue to revolutionize the Darigold brand nationally and accelerate growth across the e-commerce landscape. As the Senior Manager of Digital and E-commerce Marketing at Darigold, you will play a pivotal role in leading our digital marketing strategies and media planning to enhance brand awareness, consumer engagement, and drive revenue growth nationally. You will be responsible for developing comprehensive digital marketing campaigns, optimizing media strategies across various digital platforms, and maximizing ROI along. Additionally, you will be an integral voice in helping translate the Darigold brand into best-in-class advertising creative.
A successful candidate will be a strategic, data-led decision maker who is collaborative and highly capable of delivering superior results in a fast-paced, entrepreneurial and omni-channel environment.
What You Will Do
Digital Strategy Development:
Develop and execute holistic digital marketing strategies aligned with overall marketing objectives and business goals. Drive innovation and explore new digital channels to maximize reach and engagement.Media Planning and Buying:
Lead the planning, negotiation, and execution of media plans across digital channels, including display advertising, paid search, video advertising, and programmatic buying. Ensure media plans are optimized to achieve campaign KPIs and maximize ROI.E-commerce Strategy:
Build a compelling, best-in-class Darigold e-commerce brand presence while developing and executing strategies to accelerate traffic, conversion, and sales growth through e-commerce channels.Brand Positioning:
Ensure the delivery of a compelling brand positioning, in collaboration with brand leaders, that resonates with target consumers across all touchpoints. Align strategies to reinforce and enhance brand identity and messaging with consumers (and internal stakeholders).Campaign Management:
Oversee the implementation and optimization of digital marketing campaigns. Utilize analytics tools to monitor campaign performance, analyze results, and derive actionable insights for continuous improvement.Budget Management:
Manage digital marketing and media budgets effectively, monitoring spending and optimizing allocation to achieve cost-efficiency and performance goals.Leadership:
Manage a marketing communications team, while fostering a culture of collaboration, innovation, and excellence within the team. Provide guidance on campaign strategies and professional development.Cross-functional Collaboration:
Collaborate closely with brand management team leadership, creative services, and other functional departments (IT, analytics, sales) to align digital marketing efforts with our consumer business objectives.Vendor and Agency Management:
Manage relationships with digital advertising platforms, media agencies, technology vendors, and other external partners. Negotiate contracts, evaluate performance, and ensure alignment with strategic goals.Analytics and Reporting:
Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on key performance metrics (KPIs). Develop regular performance reports and presentations for senior management.Stay Updated:
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and media planning. Implement innovative strategies and tactics to maintain competitive advantage.What You Bring
Experience:
5+ years of experience in digital marketing, media planning, or related roles, preferably within the Food & Beverage (or CPG) industry.Digital Marketing & Media Planning:
Proven track record of developing and executing successful digital marketing strategies and media plans with superior results.E-commerce:
Experience in e-commerce marketing, with a strong understanding of e-commerce platforms, growth strategies, and brand-building best practices.Data Led Decision Making:
Strong analytical skills, proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and ability to optimize spending for maximum ROI.Creative Judgement:
Solid creative experience, aptitude, and passion in best-in-class advertising.Entrepreneurial Spirit:
An innovative problem solver with a growth-oriented mindset.Passionate Vision:
Strategic thinker with a creative mindset and a passion for innovation in digital marketing and media planning.Leadership Skills:
Leadership experience with a demonstrated ability to lead and develop high-performing teams.Communication Skills:
Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders with clarity.Education:
Bachelor’s degree required; MBA preferred.This position offers an exciting opportunity to lead digital marketing and media planning initiatives for a leading CPG brand, driving growth and market presence through innovative digital strategies. Join us in shaping the future of digital marketing and media planning.
Benefits of Working at Darigold
We understand that as an employee, benefits that support you and your family in and out of work are important. We’re proud to offer eligible positions a competitive total rewards package that includes:
Employer 401K contribution of up to 9%Comprehensive medical, dental & vision benefitsEmployer paid life & disability coveragePaid time off and paid holidays8 weeks paid parental leaveEducation assistanceEmployee assistance programFlexible hybrid working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)Access to great dairy products & participation in our employee butter purchase program
Our Commitment to Diversity
Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information or any other characteristic protected by federal, state, or local law. As a condition of employment applicants offered a role will be required to successfully pass our pre-employment background screen, receive a negative drug screen result & confirm eligibility to work in the U.S. We participate in E-Verify - please follow the links for details, English / Spanish & view our Right to Work Statement, English / Spanish.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
A successful candidate will be a strategic, data-led decision maker who is collaborative and highly capable of delivering superior results in a fast-paced, entrepreneurial and omni-channel environment.
What You Will Do
Digital Strategy Development:
Develop and execute holistic digital marketing strategies aligned with overall marketing objectives and business goals. Drive innovation and explore new digital channels to maximize reach and engagement.Media Planning and Buying:
Lead the planning, negotiation, and execution of media plans across digital channels, including display advertising, paid search, video advertising, and programmatic buying. Ensure media plans are optimized to achieve campaign KPIs and maximize ROI.E-commerce Strategy:
Build a compelling, best-in-class Darigold e-commerce brand presence while developing and executing strategies to accelerate traffic, conversion, and sales growth through e-commerce channels.Brand Positioning:
Ensure the delivery of a compelling brand positioning, in collaboration with brand leaders, that resonates with target consumers across all touchpoints. Align strategies to reinforce and enhance brand identity and messaging with consumers (and internal stakeholders).Campaign Management:
Oversee the implementation and optimization of digital marketing campaigns. Utilize analytics tools to monitor campaign performance, analyze results, and derive actionable insights for continuous improvement.Budget Management:
Manage digital marketing and media budgets effectively, monitoring spending and optimizing allocation to achieve cost-efficiency and performance goals.Leadership:
Manage a marketing communications team, while fostering a culture of collaboration, innovation, and excellence within the team. Provide guidance on campaign strategies and professional development.Cross-functional Collaboration:
Collaborate closely with brand management team leadership, creative services, and other functional departments (IT, analytics, sales) to align digital marketing efforts with our consumer business objectives.Vendor and Agency Management:
Manage relationships with digital advertising platforms, media agencies, technology vendors, and other external partners. Negotiate contracts, evaluate performance, and ensure alignment with strategic goals.Analytics and Reporting:
Utilize digital analytics tools (e.g., Google Analytics, Adobe Analytics) to track, measure, and report on key performance metrics (KPIs). Develop regular performance reports and presentations for senior management.Stay Updated:
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and media planning. Implement innovative strategies and tactics to maintain competitive advantage.What You Bring
Experience:
5+ years of experience in digital marketing, media planning, or related roles, preferably within the Food & Beverage (or CPG) industry.Digital Marketing & Media Planning:
Proven track record of developing and executing successful digital marketing strategies and media plans with superior results.E-commerce:
Experience in e-commerce marketing, with a strong understanding of e-commerce platforms, growth strategies, and brand-building best practices.Data Led Decision Making:
Strong analytical skills, proficiency in digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and ability to optimize spending for maximum ROI.Creative Judgement:
Solid creative experience, aptitude, and passion in best-in-class advertising.Entrepreneurial Spirit:
An innovative problem solver with a growth-oriented mindset.Passionate Vision:
Strategic thinker with a creative mindset and a passion for innovation in digital marketing and media planning.Leadership Skills:
Leadership experience with a demonstrated ability to lead and develop high-performing teams.Communication Skills:
Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders with clarity.Education:
Bachelor’s degree required; MBA preferred.This position offers an exciting opportunity to lead digital marketing and media planning initiatives for a leading CPG brand, driving growth and market presence through innovative digital strategies. Join us in shaping the future of digital marketing and media planning.
Benefits of Working at Darigold
We understand that as an employee, benefits that support you and your family in and out of work are important. We’re proud to offer eligible positions a competitive total rewards package that includes:
Employer 401K contribution of up to 9%Comprehensive medical, dental & vision benefitsEmployer paid life & disability coveragePaid time off and paid holidays8 weeks paid parental leaveEducation assistanceEmployee assistance programFlexible hybrid working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)Access to great dairy products & participation in our employee butter purchase program
Our Commitment to Diversity
Achieving our vision to Lead Dairy Forward requires cultivating and supporting a team with varying backgrounds, experiences, and perspectives. We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer. We welcome all qualified applicants without regard to race, color, national origin, sex, gender identity and expression, age, sexual orientation, veteran status, disability, marital status, creed, religion, genetic information or any other characteristic protected by federal, state, or local law. As a condition of employment applicants offered a role will be required to successfully pass our pre-employment background screen, receive a negative drug screen result & confirm eligibility to work in the U.S. We participate in E-Verify - please follow the links for details, English / Spanish & view our Right to Work Statement, English / Spanish.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)