Integriti Group Pvt Ltd
Paid Digital Media Buyer
Integriti Group Pvt Ltd, Juno Beach, Florida, United States,
Requirements:
Availability to work 100% of the time at the Client's site in Juno Beach, FL (required).Expert level experience in the buildout and setup of digital ad campaigns on Meta, Google Ads, YouTube, programmatic, streaming audio and LinkedIn.Experience executing campaigns, manage media budgets, pacing to goal and driving KPI's.Experience with major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, Simplifi programmatic platforms, and ad servers.Experience with data analysis and visualization tools.Experience with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch.Experience with paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).Bachelor's degree in marketing, advertising, business, or a related field.Preferred:
Experience with Power BI.Master's degree.Responsibilities include but are not limited to the following:
Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.Identify trends, patterns, and actionable insights from data analysis to improve ad placement strategies and maximize campaign performance continually.Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.Collaborate closely with creative teams to align ad creatives
Availability to work 100% of the time at the Client's site in Juno Beach, FL (required).Expert level experience in the buildout and setup of digital ad campaigns on Meta, Google Ads, YouTube, programmatic, streaming audio and LinkedIn.Experience executing campaigns, manage media budgets, pacing to goal and driving KPI's.Experience with major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, Simplifi programmatic platforms, and ad servers.Experience with data analysis and visualization tools.Experience with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch.Experience with paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).Bachelor's degree in marketing, advertising, business, or a related field.Preferred:
Experience with Power BI.Master's degree.Responsibilities include but are not limited to the following:
Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising.Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs).Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases.Identify trends, patterns, and actionable insights from data analysis to improve ad placement strategies and maximize campaign performance continually.Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS).Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners.Collaborate closely with creative teams to align ad creatives