Contrarian Thinking
Senior Lifecycle Marketing Manager
Contrarian Thinking, Austin, Texas, us, 78716
Position Overview
If you're relentless about creating uncommonly great marketing automation strategies and campaigns that convert, nurture, and retain customers this role is for you. We're not just looking for someone with technical chops. You must have a love for all things tracking, integration, and automation but you must still care deeply about the user-and human-experience.
You love to identify customer pain points and find creative solutions to improve user experience all while getting hands-on in Hubspot to build and inform campaign strategy and optimization.
This is not an isolated position. Our business is growing rapidly and you'll be working with our Head of Marketing to support a fast-scaling, super cool company and Crew. You'll collaborate with sales, content, and product teams to develop integrated marketing campaigns that align with product launches, promotions, and other key initiatives. (Nothing should make you happier than a successful, well-executed launch!)
Though you'll begin with your hands in several pots-we expect you to eventually zero in on a set of work that makes you happiest while helping to achieve company goals, whether that's supporting the sales motion, leading product launches, or driving growth through ascension when that happens we'll make sure you're resourced properly and can lean in where you are most productive.
We're still small (less than 15 people), so there's a massive opportunity for growth. We have no problem fast-tracking people who are high achievers and hit their goals.
But before you get all excited and start applying, understand one critical thing:
Expect to work hard and get results. You must be comfortable in a truly fast-moving company and like to build and have ownership over work that contributes to the bottom line.
If that describes you, come get it.Necessary Skills and Qualifications
Here's a list of primary skills we believe are necessary for this career:5+ years of experience in marketing automation. You've got technical chops but care deeply about the user and have developed and executed world-class marketing campaigns that drive tangible results.Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a startup environment.Creative thinker - you're a continual learner with a drive to continuously improve marketing & sales processes to drive revenue.Highly skilled with HubSpot and continued learning on best practicesMarketing-related technical knowledge (understanding of webhooks, Zaps, etc)A self-starter; you learn quickly, absorb like a sponge, and most importantly-take actionA problem-solver; uses frameworks to rigorously define and analyze problems, creating solutionsA Contrarian at heart. Not sure what that is? Keep reading.What is Contrarian Thinking and what do we do?
We free minds and build bank accounts. We're on a mission to help 1 million people become financially free and to create 100,000 small business owners.
We're a digital education and media startup that has amassed 6 million followers in 3 years-and we're just getting started.
Our weekly newsletter is read by over 700,000 subscribers, which you can read here.
We also produce some of the best content in the finance niche on our YouTube channel (and Instagram, Twitter, LinkedIn, and TikTok).
99% of our content is 100% free.
The other 1% is how we help people become expert deal makers so they can acquire a "boring business" that cashflows.
We do this through our courses and 1,200+ person global community.
We also have our own investment fund, Contrarian Thinking Capital, that invests in the businesses and tech that supports SMB growth and our own portfolio company, Main Street Hold co.
So, yeah, you could say we put our money where our mouths are.
For more information about our Founder and CEO, Codie Sanchez, read her bio.Why our work matters
The "Silver Tsunami" is in full effect, with Baby Boomers retiring and their businesses needing a succession plan.
Their businesses have been run for decades, many at a healthy profit, but alas, they have been overlooked by institutional investors.
And since many Millennials are focused on becoming YouTube stars and not wanting to own their parent's landscaping company (even if it's making millions)...these Boomers are forced to either close or sell their business.
Therein lies our opportunity.
We call them "Boring Businesses". They are your local laundromats, car washes, pool cleaning routes, handyman services, etc.-the unsexy blue-collar businesses that no one thinks about but everyone needs. And boy are they profitable.
But it's not all about the benjamins.
We believe our communities are a better place when our actual neighbor owns the Neighborhood Store and not a conglomerate.
We believe in Main Street over Wall Street.
We believe in thinking critically and cash flowing unconventionally.
We believe in our Contrarian Creed, which is our operating philosophy for our business.The Contrarian Creed
These are the words we stand by, live by and define what it means to be a Contrarian.People who say it cannot be done should not interrupt those who are doing it.Be a great f*cking human. Do what's right even when it hurts.How you do anything, is how you do everything.We do the dirty work.Your word is your contract.We are Archimedes, find your lever.Winners want pressure.We want your weird. Better weird than boring.Your job isn't done until THE job is done. We work the problem.Assumptions are for assholes. Find the truth.Less words, more meaning.Even our notes are worth stealing. Make every creation a mini-masterpiece.Show me your results, not your intentions.
You ready to become an official Contrarian? Awesome, here are the details:Compensation
Salary: $100,000 + performance bonusLocation
Austin, TX
Please note: This hybrid position requires regular in-person collaboration in Austin, Texas. Applicants must reside within a 1-hour drive of Austin, Texas to be considered.Type of Employment
Full-TimeCrew Benefits
All of these benefits go into effect on Day 1 of your employment with us.100% Company-paid health, dental, and vision for all full-time Crew Members with an option to add any dependents.100% Company-paid Short and Long-Term Disability, Life, and Personal Accident InsuranceUnlimited PTO Policy (with approval from your Direct Support) + 9 paid US holidaysHybrid Work - work from our office, or your home, or while traveling, as long as you're available during normal CST working hours.On-time direct deposit pay 2x/monthOption to enroll in a 401K via FidelityLearn expert deal-making and how to buy businesses with 100% free access to all of our courses and our flagship Contrarian Community
If you're relentless about creating uncommonly great marketing automation strategies and campaigns that convert, nurture, and retain customers this role is for you. We're not just looking for someone with technical chops. You must have a love for all things tracking, integration, and automation but you must still care deeply about the user-and human-experience.
You love to identify customer pain points and find creative solutions to improve user experience all while getting hands-on in Hubspot to build and inform campaign strategy and optimization.
This is not an isolated position. Our business is growing rapidly and you'll be working with our Head of Marketing to support a fast-scaling, super cool company and Crew. You'll collaborate with sales, content, and product teams to develop integrated marketing campaigns that align with product launches, promotions, and other key initiatives. (Nothing should make you happier than a successful, well-executed launch!)
Though you'll begin with your hands in several pots-we expect you to eventually zero in on a set of work that makes you happiest while helping to achieve company goals, whether that's supporting the sales motion, leading product launches, or driving growth through ascension when that happens we'll make sure you're resourced properly and can lean in where you are most productive.
We're still small (less than 15 people), so there's a massive opportunity for growth. We have no problem fast-tracking people who are high achievers and hit their goals.
But before you get all excited and start applying, understand one critical thing:
Expect to work hard and get results. You must be comfortable in a truly fast-moving company and like to build and have ownership over work that contributes to the bottom line.
If that describes you, come get it.Necessary Skills and Qualifications
Here's a list of primary skills we believe are necessary for this career:5+ years of experience in marketing automation. You've got technical chops but care deeply about the user and have developed and executed world-class marketing campaigns that drive tangible results.Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a startup environment.Creative thinker - you're a continual learner with a drive to continuously improve marketing & sales processes to drive revenue.Highly skilled with HubSpot and continued learning on best practicesMarketing-related technical knowledge (understanding of webhooks, Zaps, etc)A self-starter; you learn quickly, absorb like a sponge, and most importantly-take actionA problem-solver; uses frameworks to rigorously define and analyze problems, creating solutionsA Contrarian at heart. Not sure what that is? Keep reading.What is Contrarian Thinking and what do we do?
We free minds and build bank accounts. We're on a mission to help 1 million people become financially free and to create 100,000 small business owners.
We're a digital education and media startup that has amassed 6 million followers in 3 years-and we're just getting started.
Our weekly newsletter is read by over 700,000 subscribers, which you can read here.
We also produce some of the best content in the finance niche on our YouTube channel (and Instagram, Twitter, LinkedIn, and TikTok).
99% of our content is 100% free.
The other 1% is how we help people become expert deal makers so they can acquire a "boring business" that cashflows.
We do this through our courses and 1,200+ person global community.
We also have our own investment fund, Contrarian Thinking Capital, that invests in the businesses and tech that supports SMB growth and our own portfolio company, Main Street Hold co.
So, yeah, you could say we put our money where our mouths are.
For more information about our Founder and CEO, Codie Sanchez, read her bio.Why our work matters
The "Silver Tsunami" is in full effect, with Baby Boomers retiring and their businesses needing a succession plan.
Their businesses have been run for decades, many at a healthy profit, but alas, they have been overlooked by institutional investors.
And since many Millennials are focused on becoming YouTube stars and not wanting to own their parent's landscaping company (even if it's making millions)...these Boomers are forced to either close or sell their business.
Therein lies our opportunity.
We call them "Boring Businesses". They are your local laundromats, car washes, pool cleaning routes, handyman services, etc.-the unsexy blue-collar businesses that no one thinks about but everyone needs. And boy are they profitable.
But it's not all about the benjamins.
We believe our communities are a better place when our actual neighbor owns the Neighborhood Store and not a conglomerate.
We believe in Main Street over Wall Street.
We believe in thinking critically and cash flowing unconventionally.
We believe in our Contrarian Creed, which is our operating philosophy for our business.The Contrarian Creed
These are the words we stand by, live by and define what it means to be a Contrarian.People who say it cannot be done should not interrupt those who are doing it.Be a great f*cking human. Do what's right even when it hurts.How you do anything, is how you do everything.We do the dirty work.Your word is your contract.We are Archimedes, find your lever.Winners want pressure.We want your weird. Better weird than boring.Your job isn't done until THE job is done. We work the problem.Assumptions are for assholes. Find the truth.Less words, more meaning.Even our notes are worth stealing. Make every creation a mini-masterpiece.Show me your results, not your intentions.
You ready to become an official Contrarian? Awesome, here are the details:Compensation
Salary: $100,000 + performance bonusLocation
Austin, TX
Please note: This hybrid position requires regular in-person collaboration in Austin, Texas. Applicants must reside within a 1-hour drive of Austin, Texas to be considered.Type of Employment
Full-TimeCrew Benefits
All of these benefits go into effect on Day 1 of your employment with us.100% Company-paid health, dental, and vision for all full-time Crew Members with an option to add any dependents.100% Company-paid Short and Long-Term Disability, Life, and Personal Accident InsuranceUnlimited PTO Policy (with approval from your Direct Support) + 9 paid US holidaysHybrid Work - work from our office, or your home, or while traveling, as long as you're available during normal CST working hours.On-time direct deposit pay 2x/monthOption to enroll in a 401K via FidelityLearn expert deal-making and how to buy businesses with 100% free access to all of our courses and our flagship Contrarian Community