WorkForce Software
Manager, Product Marketing - Product, Services, & Customer Growth - Virtual, Uni
WorkForce Software, Livonia, Michigan, us, 48153
About Us
WorkForce Software is the first global provider of workforce management solutions with integrated employee experience capabilities. The company's WorkForce Suite adapts to each organization's needs-no matter how unique their pay rules, labor regulations, and schedules-while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world's most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and performance. Whether your employees are deskless or office workers, unionized, full-time, part-time, or seasonal, WorkForce Software makes managing your global workforce easy, less costly, and more rewarding for everyone.
Over one thousand organizations with more than 7 million users in over 100 countries rely on WorkForce Software solutions to streamline compliance, reduce labor costs, provide more intuitive tools to their employees, and achieve strategic HR on a global basis.
You Opportunity to Make a Difference
Selecting an enterprise workforce management solution is just the start of our typical customer's journey. Large complex organizations are increasingly leveraging our expanding range of vendor services post selection to ensure they receive the maximum ROI from our solutions. Additionally, as we continue to expand our portfolio of products many customers are expanding their technology footprint to access new elements of the WorkForce Suite, improving outcomes for the business and their employees. In this role you will not only support market capture for new business but also help ensure our customers are successful throughout their implementation and grow the value they receive from WorkForce over time.
Responsibilities
Understand product offerings, our competitive differentiation and translate features / functionality into business valueUse data to help inform the GTM decision making and marketing strategy for the products, services and customer segments you own, ensuring we reach our yearly booking and customer retention goals.Act as a market SME helping to maintain a thought leadership position for the products, services and customer segments you own in the key industries in which we operateInform the strategy for reaching potential buyers by defining the most effective marketing tactics including events, media outlets, and influencersEnsure consistent messaging and branding across all WorkForce resourcesIdentify opportunities to develop new resources, refine messaging and launch new campaigns that drive business growthSupport vertical go-to-market initiatives with industry-specific resources and messagingUnderstand the competitive landscape and maintain competitive battlecards with up-to-date competitive differentiation and industry newsRepresent the voice of the customer and provide customer and market insights to the sales, customer success, product management, and marketing teams through our Customer Advisory Board and Regional User GroupsDevelop compelling and easy to understand resources for sales and presales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheetsDevelop compelling external product content including data sheets and customer case studies, website content, blogs, eBooks, webinars, solution guides, product launches, etc.Requirements
5+ years of experience in B2B product or content marketing for SaaS softwareExperience of the WFM, HCM or Payroll B2B SaaS software market is desirableExtensive experience in the development of creative content, product positioning, sales tools, customer case studies and competitive insightsExcellent communication, presentation, and organizational skillsDeep understanding of the enterprise software buyers' journeyTrack record of success measuring, testing, and improving the effectiveness of product messaging and sales tools at each level of the funnelStrong leadership qualities with the ability to coach, develop and motivateTravel
Up to 5%Education
Bachelor's Degree or equivalent.Why You Should Join the WorkForce Team?
Unlimited PTOFlexible Hours / Work from Home Policy401k with Company MatchPerformance BonusCareer Development and Training - Be the CEO of your career!
Company paid LinkedIn Learning subscription.
Diversity, Equity, and Inclusion Initiatives including committees such as:
Women for InclusionAge: Unity Beyond YearsRacial Equality/DiscriminationMental and Physical AbilityWorkForce Pride NetworkGlobal PerspectivesBand of Veterans
Health and Wellness / Gym ReimbursementFull Comprehensive Health Benefit PackageParental LeaveCommunity Outreach Programs and Charitable Support
This job description is not intended to be all inclusive, and employee will perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.
To maintain our goal of remaining a diverse and inclusive company, WorkForce Software advocates for and promotes a diverse, equitable, safe, and professional workplace where all people feel welcomed and empowered. We are committed to creating an environment that supports and celebrates the full range of our individual and collective differences, so that everyone can do their best and most innovative work, on the job and in our communities.
WorkForce Software is committed to the full inclusion of all qualified individuals. As part of this commitment, WorkForce Software will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Talent Acquisition Department at careers@workforcesoftware.com, 1-833-987-3831.
WorkForce Software is an Equal Opportunity Employer.
WorkForce Software is the first global provider of workforce management solutions with integrated employee experience capabilities. The company's WorkForce Suite adapts to each organization's needs-no matter how unique their pay rules, labor regulations, and schedules-while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world's most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and performance. Whether your employees are deskless or office workers, unionized, full-time, part-time, or seasonal, WorkForce Software makes managing your global workforce easy, less costly, and more rewarding for everyone.
Over one thousand organizations with more than 7 million users in over 100 countries rely on WorkForce Software solutions to streamline compliance, reduce labor costs, provide more intuitive tools to their employees, and achieve strategic HR on a global basis.
You Opportunity to Make a Difference
Selecting an enterprise workforce management solution is just the start of our typical customer's journey. Large complex organizations are increasingly leveraging our expanding range of vendor services post selection to ensure they receive the maximum ROI from our solutions. Additionally, as we continue to expand our portfolio of products many customers are expanding their technology footprint to access new elements of the WorkForce Suite, improving outcomes for the business and their employees. In this role you will not only support market capture for new business but also help ensure our customers are successful throughout their implementation and grow the value they receive from WorkForce over time.
Responsibilities
Understand product offerings, our competitive differentiation and translate features / functionality into business valueUse data to help inform the GTM decision making and marketing strategy for the products, services and customer segments you own, ensuring we reach our yearly booking and customer retention goals.Act as a market SME helping to maintain a thought leadership position for the products, services and customer segments you own in the key industries in which we operateInform the strategy for reaching potential buyers by defining the most effective marketing tactics including events, media outlets, and influencersEnsure consistent messaging and branding across all WorkForce resourcesIdentify opportunities to develop new resources, refine messaging and launch new campaigns that drive business growthSupport vertical go-to-market initiatives with industry-specific resources and messagingUnderstand the competitive landscape and maintain competitive battlecards with up-to-date competitive differentiation and industry newsRepresent the voice of the customer and provide customer and market insights to the sales, customer success, product management, and marketing teams through our Customer Advisory Board and Regional User GroupsDevelop compelling and easy to understand resources for sales and presales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheetsDevelop compelling external product content including data sheets and customer case studies, website content, blogs, eBooks, webinars, solution guides, product launches, etc.Requirements
5+ years of experience in B2B product or content marketing for SaaS softwareExperience of the WFM, HCM or Payroll B2B SaaS software market is desirableExtensive experience in the development of creative content, product positioning, sales tools, customer case studies and competitive insightsExcellent communication, presentation, and organizational skillsDeep understanding of the enterprise software buyers' journeyTrack record of success measuring, testing, and improving the effectiveness of product messaging and sales tools at each level of the funnelStrong leadership qualities with the ability to coach, develop and motivateTravel
Up to 5%Education
Bachelor's Degree or equivalent.Why You Should Join the WorkForce Team?
Unlimited PTOFlexible Hours / Work from Home Policy401k with Company MatchPerformance BonusCareer Development and Training - Be the CEO of your career!
Company paid LinkedIn Learning subscription.
Diversity, Equity, and Inclusion Initiatives including committees such as:
Women for InclusionAge: Unity Beyond YearsRacial Equality/DiscriminationMental and Physical AbilityWorkForce Pride NetworkGlobal PerspectivesBand of Veterans
Health and Wellness / Gym ReimbursementFull Comprehensive Health Benefit PackageParental LeaveCommunity Outreach Programs and Charitable Support
This job description is not intended to be all inclusive, and employee will perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.
To maintain our goal of remaining a diverse and inclusive company, WorkForce Software advocates for and promotes a diverse, equitable, safe, and professional workplace where all people feel welcomed and empowered. We are committed to creating an environment that supports and celebrates the full range of our individual and collective differences, so that everyone can do their best and most innovative work, on the job and in our communities.
WorkForce Software is committed to the full inclusion of all qualified individuals. As part of this commitment, WorkForce Software will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Talent Acquisition Department at careers@workforcesoftware.com, 1-833-987-3831.
WorkForce Software is an Equal Opportunity Employer.