Clarks Shoes
Global Social Media Coordinator
Clarks Shoes, Needham Heights, Massachusetts, us, 02494
Global Social Media Coordinator
Location:
Needham, MA
Job Advert Description
The Social Media Coordinator will support the execution of all global social media activation in partnership with Clarks Global Marketing. This role is highly collaborative across the organization, working closely with all marketing functions including PR, e-commerce, category & commercial marketing, internal and external agency and creative partners. This role will support our partners in the Americas, Canada and Latin America.
What You'll Be Doing:
Assist in the execution and day-to-day to help manage and monitor the measurement of Global Social Media channels
Create compelling and innovative content for key social media channels (TikTok, Instagram, etc.)
Ensure efficient and strategic use of paid investment, consistent cross functional support, prioritization of key messages and brand moments, and continued test and learn mentality of seasonal social media plans for Clarks and Clarks sub brands (Clarks, Clarks Originals, Bostonian)
Help coordinate alignment across social, brand and commercial channels, working closely with Global marketing, US commercial marketing and e-commerce teams
Increase efforts to stay current on changing US social media landscape and consumer trends -dynamic messaging, mobile platforms, etc. - always being mindful of what makes sense for the brand.
Drive brand equity through pinnacle storytelling with influencers and brand media partners
In coordination with Global marketing, support in planning and executing ongoing content strategy to increase overall online presence and exposure of Clarks Americas
Ensure Clarks brand integrity, tone, and voice are represented across all digital content and social media channels
Work with internal and external partners in order to evaluate the effectiveness of advertising and social channels.
Assist in coordinating the day-to-day Clarks Media, Social budgets, purchase orders and invoices
What You'll Bring With You:
0-2 years experience
Exceptional written communication skills
In-depth understanding of English grammar and best practices of writing and editing for the web
Knowledge of social media concepts, best practices, and analytics
MS Office and all major web browsers
Communication skills, including firm grasp of English grammar
Organizational and project management skills
Customer relationship skills
Ability to make judgement on publishable/unpublishable content, particularly from user-generated reviews and social media feedback
Awareness of best practices across social media landscape and brand/e-tailing channel capabilities
Proactive approach to project management
Commitment to deadlines
Flexible approach to changing demands within a fast-paced web environment
Dedication to stay abreast of best practices in a constantly changing web environment
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age ,disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.
Location:
Needham, MA
Job Advert Description
The Social Media Coordinator will support the execution of all global social media activation in partnership with Clarks Global Marketing. This role is highly collaborative across the organization, working closely with all marketing functions including PR, e-commerce, category & commercial marketing, internal and external agency and creative partners. This role will support our partners in the Americas, Canada and Latin America.
What You'll Be Doing:
Assist in the execution and day-to-day to help manage and monitor the measurement of Global Social Media channels
Create compelling and innovative content for key social media channels (TikTok, Instagram, etc.)
Ensure efficient and strategic use of paid investment, consistent cross functional support, prioritization of key messages and brand moments, and continued test and learn mentality of seasonal social media plans for Clarks and Clarks sub brands (Clarks, Clarks Originals, Bostonian)
Help coordinate alignment across social, brand and commercial channels, working closely with Global marketing, US commercial marketing and e-commerce teams
Increase efforts to stay current on changing US social media landscape and consumer trends -dynamic messaging, mobile platforms, etc. - always being mindful of what makes sense for the brand.
Drive brand equity through pinnacle storytelling with influencers and brand media partners
In coordination with Global marketing, support in planning and executing ongoing content strategy to increase overall online presence and exposure of Clarks Americas
Ensure Clarks brand integrity, tone, and voice are represented across all digital content and social media channels
Work with internal and external partners in order to evaluate the effectiveness of advertising and social channels.
Assist in coordinating the day-to-day Clarks Media, Social budgets, purchase orders and invoices
What You'll Bring With You:
0-2 years experience
Exceptional written communication skills
In-depth understanding of English grammar and best practices of writing and editing for the web
Knowledge of social media concepts, best practices, and analytics
MS Office and all major web browsers
Communication skills, including firm grasp of English grammar
Organizational and project management skills
Customer relationship skills
Ability to make judgement on publishable/unpublishable content, particularly from user-generated reviews and social media feedback
Awareness of best practices across social media landscape and brand/e-tailing channel capabilities
Proactive approach to project management
Commitment to deadlines
Flexible approach to changing demands within a fast-paced web environment
Dedication to stay abreast of best practices in a constantly changing web environment
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
This season, we’re proud to introduce the Clarks Collective: five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all – bringing to life Clarks’ new global campaign, For the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we’re ready to lead the way. After all, we’re originators, not imitators. It’s who we are, who we’ve always been. And to change the world of tomorrow, we’re doing things differently today.
As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age ,disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment’, complying with local legislative requirements.