Lumen Inc
Account Based Marketing Manager
Lumen Inc, Raleigh, North Carolina, United States, 27601
About Lumen
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.
Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.
We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
The Role
The Large Enterprise Account-Based Marketing (ABM) Manager is responsible for the execution of Marketing intersection within the customer journey, including education and follow-through with Sales, Customer Success (CS), and Sales Development Representatives (SDR). The primary goals are to increase the funnel, accelerate the funnel, and retain at-risk customers.
Location
This is a fully remote position open to candidates located anywhere in the U.S.
The Main Responsibilities
Track organization penetration and gaps in targets within strategic accounts.
Cultivate long-term relationships with customers, internal stakeholders and colleagues.
Interface with Sales & Customer Success teams to determine enablement needs.
Strategy and execution of compelling customer journeys in support of customer relationship building, including renewals
Liaison with Customer Experience (CX) to align strategies and ensure a cohesive approach to securing and expanding customer relationships, enhancing personalized customer experiences, and ultimately driving business growth.
Communicate and educate the sales team regarding new and planned marketing activities.
Track lead flow to ensure timely follow-up by sales channels.
Identify gaps in key personas and contact information within strategic accounts.
Document campaigns and results for senior leadership and sellers.
What We Look For in a Candidate
4-7 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.
Bachelor's degree in Marketing, Business, or comparable education/experience.
Attention to detail and discipline to follow established policies and processes.
Experience building, launching, and reporting on campaigns using Marketo and Salesforce.
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars.
Motivated self-starter with a can-do attitude.
Ability to partner with various teams and internal stakeholders to drive results.
Excellent relationship management skills with the ability to build rapport and influence stakeholders.
Compensation
The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.
Location Based Pay Ranges
$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD
$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY
$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI
$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.
Requisition #: 334699
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/i/global/en/faqs) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
Salary Range
Salary Min :
94420
Salary Max :
145770
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)
Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
Application Deadline
08/24/2024
Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.
Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.
We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
The Role
The Large Enterprise Account-Based Marketing (ABM) Manager is responsible for the execution of Marketing intersection within the customer journey, including education and follow-through with Sales, Customer Success (CS), and Sales Development Representatives (SDR). The primary goals are to increase the funnel, accelerate the funnel, and retain at-risk customers.
Location
This is a fully remote position open to candidates located anywhere in the U.S.
The Main Responsibilities
Track organization penetration and gaps in targets within strategic accounts.
Cultivate long-term relationships with customers, internal stakeholders and colleagues.
Interface with Sales & Customer Success teams to determine enablement needs.
Strategy and execution of compelling customer journeys in support of customer relationship building, including renewals
Liaison with Customer Experience (CX) to align strategies and ensure a cohesive approach to securing and expanding customer relationships, enhancing personalized customer experiences, and ultimately driving business growth.
Communicate and educate the sales team regarding new and planned marketing activities.
Track lead flow to ensure timely follow-up by sales channels.
Identify gaps in key personas and contact information within strategic accounts.
Document campaigns and results for senior leadership and sellers.
What We Look For in a Candidate
4-7 years of experience in a high-tech B2B demand generation, ABM, or field marketing role.
Bachelor's degree in Marketing, Business, or comparable education/experience.
Attention to detail and discipline to follow established policies and processes.
Experience building, launching, and reporting on campaigns using Marketo and Salesforce.
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
Deep knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, channel marketing, webinars.
Motivated self-starter with a can-do attitude.
Ability to partner with various teams and internal stakeholders to drive results.
Excellent relationship management skills with the ability to build rapport and influence stakeholders.
Compensation
The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.
Location Based Pay Ranges
$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD
$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY
$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI
$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.
Requisition #: 334699
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/i/global/en/faqs) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
Salary Range
Salary Min :
94420
Salary Max :
145770
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)
Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
Application Deadline
08/24/2024