Diversified Search Group
Chief Marketing & Communications Officer
Diversified Search Group, Saint Louis, Missouri, United States, 63146
Chief Marketing & Communications Officer As the nation's largest nonprofit and domestic hunger-relief organization, Feeding America is at the forefront of the fight to end hunger. With an annual revenue of $5.15 billion (2023), which includes 4.7 billion pounds of donated food, Feeding America engages our country and communities in the fight to end hunger on an unprecedented scale, serving as a catalyst at both the national and local levels, reaching every county in the United States. The work is not just about providing meals. On the journey to achieving its mission, Feeding America addresses barriers so everyone can thrive.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Specifically, Feeding America’s work includes:Addressing the immediate needs of people facing hunger through the sourcing and distribution of food.Working to reduce rates of food insecurity through innovative programs that bundle food with other critical resources such as healthcare, housing, and economic mobility.Catalyzing the movement to end hunger through policy advocacy and systems change.A People-Centered Approach : Through it all, Feeding America keeps the neighbors it serves at the center of its vision of a hunger-free America. Feeding America is deeply committed to meeting the unique nutritional and health needs of individuals and their communities by leveraging an approach that is people-centered, responsive, and adaptive.The Network : The organization is a nationwide network of over 200 food banks, which distribute food through 60,000 partner food pantries and meals programs. Together, the Feeding America network provides more than 5 billion meals to tens of millions of people across the United States and supports programs that improve food security for the families they serve.Rising Demand : In a country that wastes billions of pounds of food each year, it is shocking that almost anyone in America goes hungry. Yet, there are 44 million people who don’t have enough to eat – that is 1 in 7 individuals, and 44 million too many. Each year, more than 13 million children (that is 1 in 5) and 5.5 million seniors struggle with hunger.In 2020, the COVID crisis devastated individuals and families and food insecurity grew. The average increase in the number of clients reported by food banks grew by an astounding 60%. Since then – driven by record inflation, historically high food costs, reduced federal assistance, and more – demand has continued to grow. Through it all, Feeding America and its partners have continued the march to solve hunger, moving quickly and decisively to implement multi-prong strategies that include new systems, distribution, and supply chain, and leveraging and expanding partnerships.Looking Ahead and the Critical Role of Marketing & Communications : Feeding America has set the bold aspiration that by 2030 every community and person within it has access to the food and resources that they say they desire and need to thrive; that the food insecurity rate is 5% and disparities by race and place are cut in half.As Feeding America works towards its bold aspirations, the Marketing & Communications function will play a key role in Feeding America’s evolution into a catalytic organization – serving as the primary conduit for raising awareness, engaging stakeholders, and mobilizing resources to make sure all communities and individuals have the food they need to thrive.The Opportunity
At this moment of tremendous opportunity, Feeding America is seeking an innovative, collaborative, dynamic, and deeply committed leader to serve as the Chief Marketing & Communications Officer (CMCO). Recognizing the clear synergies that exist between Marketing and Communications, this is a newly scoped role for the organization and represents a unique opportunity with the potential to positively impact tens of millions of lives each year.The CMCO directs the development and execution of strategies focused on significantly increasing public awareness of the issue of hunger, step-changing public engagement in Feeding America’s mission including the people and communities Feeding America serves, and building Feeding America into one of the best known and most admired non-profit brands in the country.The CMCO is responsible for driving growth in unrestricted revenue and delivering against an annual revenue target in excess of $80 million. They also provide strategic oversight of the communications function which includes internal, Board, network and external communications, public relations, media relations, celebrity engagement, and optimizing donor partnership communications.Reporting directly to the Chief Executive Officer, the CMCO is a member of the Executive Team and oversees a team of more than 40 marketing and communications professionals (with six direct reports including the VP, Brand & Content; VP, Direct Marketing; VP, Marketing Operations; VP, Digital Marketing; VP, Communications; and Director, Customer Experience), multiple agency relationships, and a total budget in excess of $50 million.The CMCO is responsible for leading brand strategy, strategic marketing planning and execution, and audience activation across donated, earned, owned and paid marketing channels including traditional (television, radio, out of home, print/mail, etc.), as well as digital and other emerging media (digital ads, email, social media, mobile, etc.). Development of multicultural strategies that demonstrate an inclusive perspective is critical. The CMCO collaborates with the government relations team to support driving policy and legislative priorities and also provides public relations counsel to the CEO.Key Responsibilities
Direct the advancement and evolution of Feeding America’s brand vision, goals, and marketing and communications strategies, to align with/reflect organizational strategic priorities and ensure positioning, brand personality and brand promise that is compelling, credible, distinctive, and that reflects Feeding America’s focus on equity, diversity, and inclusion.Lead efforts to develop and evolve an enterprise-wide content strategy, and associated marketing plan, that supports all aspects of Feeding America’s mission and speaks to all of Feeding America’s audiences.Oversee and refine the existing integrated communications strategy ensuring that it aligns with Feeding America’s mission, elevates people facing hunger, and effectively supports internal, network, and earned media communications goals.Lead the performance marketing program to reliably raise $80M+ in unrestricted revenue annually.Oversee the development and execution of strategies to proactively and creatively drive visibility for the Feeding America brand, its key spokespeople (e.g., the CEO), and key messages.Develop, coach, and motivate a best-in-class team capable of delivering across a broad range of strategies and operating goals.Direct the development of a structure, and resource allocation process, to provide marketing and communications partnership, and support to internal functions and network partners.Build strong and collaborative working relationships with Feeding America network leaders, establishing strategies and opportunities to elevate the network as a driving force behind the movement to end hunger.Serve as a compelling and inspiring spokesperson for Feeding America in front of the media and other key audiences as needed.Guide the effective development and stewardship of the Feeding America brand image internally and externally.Direct the management of the marketing technology stack to operationalize the current program while monitoring future mar-tech trends and user behaviors.Oversee Feeding America’s rapid response approach and process ensuring timely and appropriate responses to issues that impact our audiences.Foundational Principles
Candidates must meet the following foundational requirements:A Passion for the Mission
Demonstrate a commitment to Feeding America’s mission through word and action.Have a deep commitment to keeping people facing hunger at the center of their work.Be willing to advocate for people facing hunger and serve as an ambassador for Feeding America.Be driven by the opportunity to join the largest nonprofit in the country.Be an individual of unquestioned integrity, ethics, and values.A Commitment to Equity, Diversity, and Inclusion
Have a demonstrated personal commitment to valuing different backgrounds and life experiences.Take personal actions to build an inclusive culture.Commit to driving equitable solutions to address root cause issues.Be committed to continuous personal EDI development.Bring a commitment to ensuring that the marketing and communications activities help close food access disparities.Candidate Profile
While it is understood that no candidate will offer every desired skill, quality, and characteristic, the following offers a detailed, aspirational view of the ideal candidate profile:A Strategic Systems-Thinker with Marketing and Communications Expertise
Have demonstrated success in marketing and communications including senior leadership experience.Have experience leading the development and execution of effective marketing and communications strategies.Ideally have a track record of success with organizations known for excellence.Be experienced in leveraging marketing discipline to drive measurable increases in attention and market share.Have a demonstrated track record of engaging BIPOC and other historically marginalized audiences.Understand and appreciate the interconnectedness of marketing, communications, and fundraising.Have an insatiable curiosity to understand and learn from their audience.An Innovative and Resourceful Leader
Have strong analytical and planning skills.Be a data-informed, impact-driven, and creative thinker.Approach their work with an entrepreneurial mindset.Be energized by the opportunity to build on the strengths of the organization.A Collaborative, Inclusive, and Emotionally Intelligent Leader
Understand and have the ability to navigate the complexity of a large non-profit.Have the ability to lead at an enterprise level.Balance their leadership with a high degree of humility.Be a natural bridge builder and collaborative leader.Be an inspiring, empathetic, approachable, and inclusive leader.Be energized by the opportunity to unify the marketing and communications functions.Celebrate a diverse range of skillsets.Inspire trust at all levels of the organization.Have a proven capacity for effectively building and managing collaborative partnerships.Be confident and comfortable presenting and interacting in various settings.Location & Travel
The successful candidate must be based in or willing to relocate to Chicago, Illinois, and will be expected to be in the Feeding America office 2-3 days per week. Additionally, the successful candidate will be willing and able to do a moderate amount of domestic travel (~20%).The salary range for the Chief Marketing & Communications Officer is $260,000 – $320,000 and will be based on the successful candidate’s skills and experience. In addition, there is a target bonus of 15%.This is a permanent, full-time, exempt position and is eligible for Feeding America’s comprehensive benefit package.Feeding America recognizes and values diversity. Our goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences.
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Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Specifically, Feeding America’s work includes:Addressing the immediate needs of people facing hunger through the sourcing and distribution of food.Working to reduce rates of food insecurity through innovative programs that bundle food with other critical resources such as healthcare, housing, and economic mobility.Catalyzing the movement to end hunger through policy advocacy and systems change.A People-Centered Approach : Through it all, Feeding America keeps the neighbors it serves at the center of its vision of a hunger-free America. Feeding America is deeply committed to meeting the unique nutritional and health needs of individuals and their communities by leveraging an approach that is people-centered, responsive, and adaptive.The Network : The organization is a nationwide network of over 200 food banks, which distribute food through 60,000 partner food pantries and meals programs. Together, the Feeding America network provides more than 5 billion meals to tens of millions of people across the United States and supports programs that improve food security for the families they serve.Rising Demand : In a country that wastes billions of pounds of food each year, it is shocking that almost anyone in America goes hungry. Yet, there are 44 million people who don’t have enough to eat – that is 1 in 7 individuals, and 44 million too many. Each year, more than 13 million children (that is 1 in 5) and 5.5 million seniors struggle with hunger.In 2020, the COVID crisis devastated individuals and families and food insecurity grew. The average increase in the number of clients reported by food banks grew by an astounding 60%. Since then – driven by record inflation, historically high food costs, reduced federal assistance, and more – demand has continued to grow. Through it all, Feeding America and its partners have continued the march to solve hunger, moving quickly and decisively to implement multi-prong strategies that include new systems, distribution, and supply chain, and leveraging and expanding partnerships.Looking Ahead and the Critical Role of Marketing & Communications : Feeding America has set the bold aspiration that by 2030 every community and person within it has access to the food and resources that they say they desire and need to thrive; that the food insecurity rate is 5% and disparities by race and place are cut in half.As Feeding America works towards its bold aspirations, the Marketing & Communications function will play a key role in Feeding America’s evolution into a catalytic organization – serving as the primary conduit for raising awareness, engaging stakeholders, and mobilizing resources to make sure all communities and individuals have the food they need to thrive.The Opportunity
At this moment of tremendous opportunity, Feeding America is seeking an innovative, collaborative, dynamic, and deeply committed leader to serve as the Chief Marketing & Communications Officer (CMCO). Recognizing the clear synergies that exist between Marketing and Communications, this is a newly scoped role for the organization and represents a unique opportunity with the potential to positively impact tens of millions of lives each year.The CMCO directs the development and execution of strategies focused on significantly increasing public awareness of the issue of hunger, step-changing public engagement in Feeding America’s mission including the people and communities Feeding America serves, and building Feeding America into one of the best known and most admired non-profit brands in the country.The CMCO is responsible for driving growth in unrestricted revenue and delivering against an annual revenue target in excess of $80 million. They also provide strategic oversight of the communications function which includes internal, Board, network and external communications, public relations, media relations, celebrity engagement, and optimizing donor partnership communications.Reporting directly to the Chief Executive Officer, the CMCO is a member of the Executive Team and oversees a team of more than 40 marketing and communications professionals (with six direct reports including the VP, Brand & Content; VP, Direct Marketing; VP, Marketing Operations; VP, Digital Marketing; VP, Communications; and Director, Customer Experience), multiple agency relationships, and a total budget in excess of $50 million.The CMCO is responsible for leading brand strategy, strategic marketing planning and execution, and audience activation across donated, earned, owned and paid marketing channels including traditional (television, radio, out of home, print/mail, etc.), as well as digital and other emerging media (digital ads, email, social media, mobile, etc.). Development of multicultural strategies that demonstrate an inclusive perspective is critical. The CMCO collaborates with the government relations team to support driving policy and legislative priorities and also provides public relations counsel to the CEO.Key Responsibilities
Direct the advancement and evolution of Feeding America’s brand vision, goals, and marketing and communications strategies, to align with/reflect organizational strategic priorities and ensure positioning, brand personality and brand promise that is compelling, credible, distinctive, and that reflects Feeding America’s focus on equity, diversity, and inclusion.Lead efforts to develop and evolve an enterprise-wide content strategy, and associated marketing plan, that supports all aspects of Feeding America’s mission and speaks to all of Feeding America’s audiences.Oversee and refine the existing integrated communications strategy ensuring that it aligns with Feeding America’s mission, elevates people facing hunger, and effectively supports internal, network, and earned media communications goals.Lead the performance marketing program to reliably raise $80M+ in unrestricted revenue annually.Oversee the development and execution of strategies to proactively and creatively drive visibility for the Feeding America brand, its key spokespeople (e.g., the CEO), and key messages.Develop, coach, and motivate a best-in-class team capable of delivering across a broad range of strategies and operating goals.Direct the development of a structure, and resource allocation process, to provide marketing and communications partnership, and support to internal functions and network partners.Build strong and collaborative working relationships with Feeding America network leaders, establishing strategies and opportunities to elevate the network as a driving force behind the movement to end hunger.Serve as a compelling and inspiring spokesperson for Feeding America in front of the media and other key audiences as needed.Guide the effective development and stewardship of the Feeding America brand image internally and externally.Direct the management of the marketing technology stack to operationalize the current program while monitoring future mar-tech trends and user behaviors.Oversee Feeding America’s rapid response approach and process ensuring timely and appropriate responses to issues that impact our audiences.Foundational Principles
Candidates must meet the following foundational requirements:A Passion for the Mission
Demonstrate a commitment to Feeding America’s mission through word and action.Have a deep commitment to keeping people facing hunger at the center of their work.Be willing to advocate for people facing hunger and serve as an ambassador for Feeding America.Be driven by the opportunity to join the largest nonprofit in the country.Be an individual of unquestioned integrity, ethics, and values.A Commitment to Equity, Diversity, and Inclusion
Have a demonstrated personal commitment to valuing different backgrounds and life experiences.Take personal actions to build an inclusive culture.Commit to driving equitable solutions to address root cause issues.Be committed to continuous personal EDI development.Bring a commitment to ensuring that the marketing and communications activities help close food access disparities.Candidate Profile
While it is understood that no candidate will offer every desired skill, quality, and characteristic, the following offers a detailed, aspirational view of the ideal candidate profile:A Strategic Systems-Thinker with Marketing and Communications Expertise
Have demonstrated success in marketing and communications including senior leadership experience.Have experience leading the development and execution of effective marketing and communications strategies.Ideally have a track record of success with organizations known for excellence.Be experienced in leveraging marketing discipline to drive measurable increases in attention and market share.Have a demonstrated track record of engaging BIPOC and other historically marginalized audiences.Understand and appreciate the interconnectedness of marketing, communications, and fundraising.Have an insatiable curiosity to understand and learn from their audience.An Innovative and Resourceful Leader
Have strong analytical and planning skills.Be a data-informed, impact-driven, and creative thinker.Approach their work with an entrepreneurial mindset.Be energized by the opportunity to build on the strengths of the organization.A Collaborative, Inclusive, and Emotionally Intelligent Leader
Understand and have the ability to navigate the complexity of a large non-profit.Have the ability to lead at an enterprise level.Balance their leadership with a high degree of humility.Be a natural bridge builder and collaborative leader.Be an inspiring, empathetic, approachable, and inclusive leader.Be energized by the opportunity to unify the marketing and communications functions.Celebrate a diverse range of skillsets.Inspire trust at all levels of the organization.Have a proven capacity for effectively building and managing collaborative partnerships.Be confident and comfortable presenting and interacting in various settings.Location & Travel
The successful candidate must be based in or willing to relocate to Chicago, Illinois, and will be expected to be in the Feeding America office 2-3 days per week. Additionally, the successful candidate will be willing and able to do a moderate amount of domestic travel (~20%).The salary range for the Chief Marketing & Communications Officer is $260,000 – $320,000 and will be based on the successful candidate’s skills and experience. In addition, there is a target bonus of 15%.This is a permanent, full-time, exempt position and is eligible for Feeding America’s comprehensive benefit package.Feeding America recognizes and values diversity. Our goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences.
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