U.S. Bank
Campaign Execution and Optimization Marketing Manager
U.S. Bank, Minneapolis, Minnesota, United States, 55400
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Develops and leads corporate, commercial and institutional marketing initiatives to deliver customer-centric, multi-channel marketing programs to maximize client prospecting and deepen client engagement. Partners with cross-functional teams of internal stakeholders and vendors to develop, source and fulfill campaign plan needs, including creative development, content, social, paid media and email marketing. Successfully negotiates contracts and activates vendor relationships alongside internal agency resources. Oversees campaign execution, from briefing and tactic development through launch and ongoing maintenance to ensure activations are aligned with and meeting marketing and business goals. Works across channel activation teams to monitor key performance indicators to ensure marketing plans are yielding positive return on investment and leads modifications across channels as necessary. Adapts resource allocations to meet departmental plans and priorities to address agility and operational efficiency. Calendars initiatives and manages across complex support teams and related timelines. Builds partnerships with business leads, segment-specific relationship managers, performance marketing and channel activation teams to launch marketing programs that resonate with the corporate, commercial and institutional audience and support business growth goals.
Additional Responsibilities
Support the execution, launch and optimization of always-on marketing strategies and campaigns across channels and platforms.
Lead briefing process to ensure campaign assets and activations are aligned with marketing and business goals.
Partner with cross-functional teams of internal stakeholders and vendors to fulfill campaign needs across specialized functions, including creative, content, social and email marketing execution.
Collaborate with teams and vendors to ensure go-to-market messaging is consistent, compelling and aligned with business and marketing goals.
Help manage the development of creative marketing assets, such as advertisements, emails, video, social media content, and digital assets, ensuring they are on-brand and resonate with target audiences.
Manage complex launch and maintenance timelines to oversee the development of go-to-market assets across channels of marketing, ensuring a seamless user experience while identifying new opportunities and optimizing for growth.
Help identify critical performance indicators for each campaign to ensure proper measurement, data tracking against desired business outcomes and return on investment goals for a given execution.
Monitor critical performance indicators and is responsible for identifying and executing timely creative updates and channel optimizations to always-on marketing programs to optimize performance.
Adapts with marketing and media priorities to address agility, resource, and operational challenges.
Strategize approach around the integration of new technologies, systems and tools to enhance marketing campaign performance.
Manage to paid media and creative services budget as required.
Collaborate with internal partners to ensure marketing programs are in accordance with all laws, regulations, and bank policies.
Support leadership in managing and mentoring a team of marketing professionals, providing guidance, and fostering a collaborative work environment.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing with proven ability to deliver results
Preferred Skills/Experience
Five or more years experience in B2B marketing Advanced knowledge of corporate, commercial and institutional banking audience, competitive market and financial services operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00
U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.
Job Description
Develops and leads corporate, commercial and institutional marketing initiatives to deliver customer-centric, multi-channel marketing programs to maximize client prospecting and deepen client engagement. Partners with cross-functional teams of internal stakeholders and vendors to develop, source and fulfill campaign plan needs, including creative development, content, social, paid media and email marketing. Successfully negotiates contracts and activates vendor relationships alongside internal agency resources. Oversees campaign execution, from briefing and tactic development through launch and ongoing maintenance to ensure activations are aligned with and meeting marketing and business goals. Works across channel activation teams to monitor key performance indicators to ensure marketing plans are yielding positive return on investment and leads modifications across channels as necessary. Adapts resource allocations to meet departmental plans and priorities to address agility and operational efficiency. Calendars initiatives and manages across complex support teams and related timelines. Builds partnerships with business leads, segment-specific relationship managers, performance marketing and channel activation teams to launch marketing programs that resonate with the corporate, commercial and institutional audience and support business growth goals.
Additional Responsibilities
Support the execution, launch and optimization of always-on marketing strategies and campaigns across channels and platforms.
Lead briefing process to ensure campaign assets and activations are aligned with marketing and business goals.
Partner with cross-functional teams of internal stakeholders and vendors to fulfill campaign needs across specialized functions, including creative, content, social and email marketing execution.
Collaborate with teams and vendors to ensure go-to-market messaging is consistent, compelling and aligned with business and marketing goals.
Help manage the development of creative marketing assets, such as advertisements, emails, video, social media content, and digital assets, ensuring they are on-brand and resonate with target audiences.
Manage complex launch and maintenance timelines to oversee the development of go-to-market assets across channels of marketing, ensuring a seamless user experience while identifying new opportunities and optimizing for growth.
Help identify critical performance indicators for each campaign to ensure proper measurement, data tracking against desired business outcomes and return on investment goals for a given execution.
Monitor critical performance indicators and is responsible for identifying and executing timely creative updates and channel optimizations to always-on marketing programs to optimize performance.
Adapts with marketing and media priorities to address agility, resource, and operational challenges.
Strategize approach around the integration of new technologies, systems and tools to enhance marketing campaign performance.
Manage to paid media and creative services budget as required.
Collaborate with internal partners to ensure marketing programs are in accordance with all laws, regulations, and bank policies.
Support leadership in managing and mentoring a team of marketing professionals, providing guidance, and fostering a collaborative work environment.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing with proven ability to deliver results
Preferred Skills/Experience
Five or more years experience in B2B marketing Advanced knowledge of corporate, commercial and institutional banking audience, competitive market and financial services operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00
U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.