Brooklyn Public Library
Digital Marketing Coordinator
Brooklyn Public Library, Brooklyn, New York, United States, 11210
OverviewBrooklyn Public Library (BPL) is one of the nation’s largest library systems and among New York City’s most democratic institutions. As a leader in developing modern 21st-century libraries, we provide resources to support personal advancement, foster civic literacy, and strengthen the fabric of community among the more than 2.7 million individuals who call Brooklyn home. BPL provide nearly 60,000 free programs a year with writers, thinkers, artists, and educators—from around the corner and around the world. And we give patrons millions of opportunities to enjoy one of life’s greatest satisfactions: the joy of a good book.
The full-time digital marketing coordinator will be responsible for crafting social media content, creating editorial calendars, implementing social media campaigns, and the overall coordination and growth of all BPL Presents social media platforms, as well as assist with email marketing and website management. The goal is to further establish and cultivate an online reputation that reflects the BPL Presents brand as a cultural influencer, thus raising the profile of Brooklyn Public Library as a premier destination for arts and culture.
As part of the digital marketing team within Marketing and Communications, the digital marketing coordinator reports directly to our senior digital marketing manager and will sit within the 17-person department, which serves as an in-house marketing and design shop for the departments and branches that make up the organization.
The ideal candidate is enthusiastic about marketing as a storytelling medium and passionate about the Library’s mission, is already skilled at digital platforms and tools (or a quick study!), with 2-3 years experience working in fast-paced, client-oriented and highly collaborative team environments.
ResponsibilitiesSocial Media
Oversee the growth of BPL Presents’ social media platforms by raising the number of followers, increasing audience engagement, and creating a positive, insightful experience for our patrons
Promote Center for Brooklyn History programs and events under the guidance of the Senior Digital Marketing Manager and Director of Programs, Center for Brooklyn History
Manage editorial calendar development for all social channels, including content curation and copywriting, ensuring a strategic and ongoing publishing schedule (channels include, but are not limited to: Facebook, Instagram, Twitter)
Plan, build and execute social media marketing campaigns through competitive research, platform determination, benchmarking, messaging, audience identification, ad placement, and the development of contests and book giveaways
Lead communication and coordination with multiple internal departments and external partners to: ensure coherent workflow and implementation of work with all partners; and bring the many facets of the BPL Presents brand’s social presence to the fore, including cross-posting, synching campaigns and occasional live event coverage
Act as a key administrator in the management of our social media management platform
Email Marketing
Responsible for the end-to-end email production process of weekly and monthly email marketing newsletters.
Manage the approvals process by routing email previews to internal stakeholders and implementing all revisions.
Experience using an email marketing platform such as Salesforce Marketing Cloud, Mailchimp, Klaviyo, etc., is a bonus but is not required; we're happy to provide training.
Digital marketing
Build and edit social media ads across Facebook and Instagram for BPL Presents accounts
Track and present reporting and analytics across channels, building and presenting reports as required
Update and maintain the BPL Presents landing page with seasonal spotlights, making copy edits and light website changes as needed. Experience with website content management systems such as Drupal is a plus, but if not, we’re happy to provide training.
Qualifications
Bachelor’s degree in marketing, mass communication, and/or digital communications
Experience in social media, or digital marketing publishing and production
Experience using analytical tools to dive deep into metrics for reporting and ability to apply findings to optimize content and timing
Mastery of web or social content management best practices
Experience using HTML, CSS, and JavaScript or other relevant coding languages a plus
Working knowledge of Adobe Photoshop and Canva
Strong project management skills, ability to multitask, and attention to detail
Familiarity with social media content management systems like Sprout Social & Facebook’s Creator Studio a plus
This is a non-union, exempt position with a salary range of $45,000-50,000. Interested applicants should a cover letter and resume.
The full-time digital marketing coordinator will be responsible for crafting social media content, creating editorial calendars, implementing social media campaigns, and the overall coordination and growth of all BPL Presents social media platforms, as well as assist with email marketing and website management. The goal is to further establish and cultivate an online reputation that reflects the BPL Presents brand as a cultural influencer, thus raising the profile of Brooklyn Public Library as a premier destination for arts and culture.
As part of the digital marketing team within Marketing and Communications, the digital marketing coordinator reports directly to our senior digital marketing manager and will sit within the 17-person department, which serves as an in-house marketing and design shop for the departments and branches that make up the organization.
The ideal candidate is enthusiastic about marketing as a storytelling medium and passionate about the Library’s mission, is already skilled at digital platforms and tools (or a quick study!), with 2-3 years experience working in fast-paced, client-oriented and highly collaborative team environments.
ResponsibilitiesSocial Media
Oversee the growth of BPL Presents’ social media platforms by raising the number of followers, increasing audience engagement, and creating a positive, insightful experience for our patrons
Promote Center for Brooklyn History programs and events under the guidance of the Senior Digital Marketing Manager and Director of Programs, Center for Brooklyn History
Manage editorial calendar development for all social channels, including content curation and copywriting, ensuring a strategic and ongoing publishing schedule (channels include, but are not limited to: Facebook, Instagram, Twitter)
Plan, build and execute social media marketing campaigns through competitive research, platform determination, benchmarking, messaging, audience identification, ad placement, and the development of contests and book giveaways
Lead communication and coordination with multiple internal departments and external partners to: ensure coherent workflow and implementation of work with all partners; and bring the many facets of the BPL Presents brand’s social presence to the fore, including cross-posting, synching campaigns and occasional live event coverage
Act as a key administrator in the management of our social media management platform
Email Marketing
Responsible for the end-to-end email production process of weekly and monthly email marketing newsletters.
Manage the approvals process by routing email previews to internal stakeholders and implementing all revisions.
Experience using an email marketing platform such as Salesforce Marketing Cloud, Mailchimp, Klaviyo, etc., is a bonus but is not required; we're happy to provide training.
Digital marketing
Build and edit social media ads across Facebook and Instagram for BPL Presents accounts
Track and present reporting and analytics across channels, building and presenting reports as required
Update and maintain the BPL Presents landing page with seasonal spotlights, making copy edits and light website changes as needed. Experience with website content management systems such as Drupal is a plus, but if not, we’re happy to provide training.
Qualifications
Bachelor’s degree in marketing, mass communication, and/or digital communications
Experience in social media, or digital marketing publishing and production
Experience using analytical tools to dive deep into metrics for reporting and ability to apply findings to optimize content and timing
Mastery of web or social content management best practices
Experience using HTML, CSS, and JavaScript or other relevant coding languages a plus
Working knowledge of Adobe Photoshop and Canva
Strong project management skills, ability to multitask, and attention to detail
Familiarity with social media content management systems like Sprout Social & Facebook’s Creator Studio a plus
This is a non-union, exempt position with a salary range of $45,000-50,000. Interested applicants should a cover letter and resume.