Relias
Manager, Programmatic Advertising
Relias, Morrisville, North Carolina, United States, 27560
Are you looking for a high energy, strategic, and fast-paced position as a Manager, Programmatic Advertising? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.WHAT CAN RELIAS OFFER YOU?Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!Flexible work environment with onsite and work from home options - you choose when you want to come into the office!Active Employee Resource Groups open to all employees!Comprehensive onboarding program - a great introduction to our company, customers and culture!Growth and career advancement opportunities!20%+ annual employee promotion and transfer rateMultiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data scienceProfessional development gained from conference attendance and participation in organizations like NC TechOnsite 321 Coffee Shop providing free coffee and pastries to employees
The Manager of Programmatic Advertising is responsible for developing and implementing comprehensive programmatic advertising strategies tailored to the needs of our clients. This role requires a deep understanding of programmatic advertising platforms, audience targeting techniques, campaign optimization strategies, and industry trends. The manager will also oversee a team of advertising specialists in the fulfilment of client advertising campaigns.WHAT YOU'LL DO :Develop and implement multi-channel programmatic advertising strategies that align with clients' business goals.Regularly review campaign performance with internal stakeholders and clients.Identify target audiences and determine the best platforms and ad formats to reach them.Monitor and adjust campaigns to optimize performance, ensuring they meet predefined KPIs.Allocate and manage campaign budgets effectively to maximize ROI.Monitor spend and adjust bids to ensure campaigns stay within budget and deliver desired results.Manage a team of digital advertisers in daily job duties.Perform quality assurance checks to ensure ads are displayed correctly and effectively.Continuously seek opportunities for innovation within programmatic advertising.Suggest and implement new strategies or tools to improve campaign performance and efficiency.Other duties as assigned.
YOU'VE GOT WHAT IT TAKES IF YOU HAVE:Bachelor's degree in Marketing with a focus on digital marketing or related field.At least 4 years of experience in digital marketing, with a focus on multi-channel programmatic advertising.
Minimum 2 years leading a programmatic advertising team
Direct experience using programmatic advertising platforms and DSPs.Deep understanding of programmatic advertising platforms, audience reach, and capabilities.Knowledge of ad exchanges, DSPs, SSPs, and other ad tech components.Familiarity with HTML, JavaScript, and ad tagging.Understanding of audience segmentation, targeting, and retargeting strategies.Ability to translate complex technical information into understandable insights for clients and stakeholders.Strong understanding of bid management and cost optimization strategies.Ability to quickly identify and resolve issues related to campaign performance, ad delivery, and technical challenges.Proactive approach to troubleshooting and implementing solutions.Ability to adapt to the evolving digital advertising landscape and integrate new tools and strategies.
IT WOULD BE NICE IF YOU HAVE:IAB Digital Media Sales CertificationGoogle Ads Certification
Relias is an Equal Opportunity Employer and a Drug-Free workplaceIN OFFICE REQUIREMENT:Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 40 days/quarter.Company: Relias LLCCountry: United States of AmericaState/Region: North CarolinaCity:
MorrisvillePostal Code: 27560Job ID: 272895
The Manager of Programmatic Advertising is responsible for developing and implementing comprehensive programmatic advertising strategies tailored to the needs of our clients. This role requires a deep understanding of programmatic advertising platforms, audience targeting techniques, campaign optimization strategies, and industry trends. The manager will also oversee a team of advertising specialists in the fulfilment of client advertising campaigns.WHAT YOU'LL DO :Develop and implement multi-channel programmatic advertising strategies that align with clients' business goals.Regularly review campaign performance with internal stakeholders and clients.Identify target audiences and determine the best platforms and ad formats to reach them.Monitor and adjust campaigns to optimize performance, ensuring they meet predefined KPIs.Allocate and manage campaign budgets effectively to maximize ROI.Monitor spend and adjust bids to ensure campaigns stay within budget and deliver desired results.Manage a team of digital advertisers in daily job duties.Perform quality assurance checks to ensure ads are displayed correctly and effectively.Continuously seek opportunities for innovation within programmatic advertising.Suggest and implement new strategies or tools to improve campaign performance and efficiency.Other duties as assigned.
YOU'VE GOT WHAT IT TAKES IF YOU HAVE:Bachelor's degree in Marketing with a focus on digital marketing or related field.At least 4 years of experience in digital marketing, with a focus on multi-channel programmatic advertising.
Minimum 2 years leading a programmatic advertising team
Direct experience using programmatic advertising platforms and DSPs.Deep understanding of programmatic advertising platforms, audience reach, and capabilities.Knowledge of ad exchanges, DSPs, SSPs, and other ad tech components.Familiarity with HTML, JavaScript, and ad tagging.Understanding of audience segmentation, targeting, and retargeting strategies.Ability to translate complex technical information into understandable insights for clients and stakeholders.Strong understanding of bid management and cost optimization strategies.Ability to quickly identify and resolve issues related to campaign performance, ad delivery, and technical challenges.Proactive approach to troubleshooting and implementing solutions.Ability to adapt to the evolving digital advertising landscape and integrate new tools and strategies.
IT WOULD BE NICE IF YOU HAVE:IAB Digital Media Sales CertificationGoogle Ads Certification
Relias is an Equal Opportunity Employer and a Drug-Free workplaceIN OFFICE REQUIREMENT:Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 40 days/quarter.Company: Relias LLCCountry: United States of AmericaState/Region: North CarolinaCity:
MorrisvillePostal Code: 27560Job ID: 272895