Manager Search Marketing

Job Description

As Manager of Search Marketing, you’ll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts to establish performance metrics, report results and foster client and vendor relationships.

Responsibilities:

Serving as primary contact for day-to-day clients

Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)

Overseeing day-to-day internal team’s work on bid strategy optimization and testing

Establishing and driving paid search best practices for team to assimilate across tactics and activations

Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision

Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations

Ensuring that media deliverables meet and align with client goals and objectives

Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others

Ensuring that analysts are effectively developing and optimizing campaigns for added value

Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders

Providing creative solutions to client challenges

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Understanding big picture implications and how insights can be applied in other programs and environments

Active knowledge sharing with capability and broader agency

Qualifications:

A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience

Prior experience managing direct report(s) preferred

Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)

Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them

Keen attention to detail and an analytical approach to achieving objectives

Solid quantitative and research skills, and proven data interpretation capability

Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred

Excellent client presence and ability to lead discussions with internal and external leadership

Strong ability to understand client objectives and how they translate into search and media strategies

Stellar communication and presentation skills – you’re poised, articulate and convincing

Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

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