Libra Solutions Group
Marketing Content Manager
Libra Solutions Group, Chicago, Illinois, United States, 60290
Job descriptionAs the Marketing Content Manager, you will play a pivotal role in driving our content across various channels to drive the adoption and usage of MoveDocs - a digital services platform that makes the lives of attorneys, healthcare providers, and their clients easier. This role requires a seasoned professional with a deep understanding of content creation for web, print, and video, particularly within the SaaS industry. This position will report into the SVP, Marketing.
The ideal candidate would be able to work a hybrid schedule, working from our Chicago or Las Vegas office for face-to-face collaboration a few times a week. Fully remote work may be considered for highly qualified candidates in other markets. Only candidates in PST, CST or PST time zones will be considered.Position Responsibilities:
Develop and implement a comprehensive content strategy aligned with our marketing and business objectives.Own and create a content calendar mapped to each stage of our customer journey.Create high-quality content for web pages, videos, webinars, whitepapers, case studies, email campaigns, social media, and more.Collaborate with cross-functional teams including marketing, product management, and sales to ensure content consistency and alignment with brand voice and messaging.Manage content distribution to ensure maximum reach and impact, utilizing SEO, social, and other digital marketing tactics.Analyze content performance metrics and adjust strategies as needed to optimize engagement and conversion rates.Stay updated with industry trends and best practices in content marketing and apply them to continuous improvement of our content strategy.Required Skills and Experience:
Bachelor's degree in Marketing, Communications, Journalism, or related field.Minimum 5 years of experience in content marketing in the B2B space, preferably within a digital service platform or SaaS industry.Legal or healthcare industry experience a plus.A strong portfolio of impactful content across web, print, and video formatsAbility to create content independently, with strong concepting, writing, and preferably design skills.Experience sourcing additional creative resources/agencies, providing leadership and ensuring quality and accountability.Proficiency in marketing automation and CRM platforms (Account Engagement and Salesforce experience strongly preferred).Excellent written and verbal communication skills with meticulous attention to detail.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Experience in WordPress, SEO Yoast, Canva, Adobe Creative Suite, and Pendo a plus.Fluency in graphic design and video editing tools
Benefits:Libra Solutions offers competitive compensation, and benefits that includes medical, dental, vision and life insurance plans, plus 401(k) with company match, flexible spending accounts and paid time off.
About Us
When life gets hard, we make it easier!
Libra Solutions helps overcome the burdens created by slow-moving legal processes. Combining technical innovation and financial strength, we help speed cumbersome workflows and ease financial barriers for our customers.
And our companies are leaders in their industries!
One of our core companies,
MoveDocs , is a Personal Injury Solutions Platform designed to be an end-to-end solution for law firms to help uninsured and under-insured patients gain access to healthcare they need but cannot afford. We are proud of our mission and passionate about applying technology to the challenge of making healthcare more accessible.
Together, under the Libra Solutions banner, we have relationships with over 40,000 attorneys and over 7,000 healthcare providers nationwide which gives us an amazing platform to service our customers. The combination of our footprints, relationships, technology, and funding power solidifies our combined companies as the premier leaders in medical lien, inheritance and pre-settlement funding and servicing.
The ideal candidate would be able to work a hybrid schedule, working from our Chicago or Las Vegas office for face-to-face collaboration a few times a week. Fully remote work may be considered for highly qualified candidates in other markets. Only candidates in PST, CST or PST time zones will be considered.Position Responsibilities:
Develop and implement a comprehensive content strategy aligned with our marketing and business objectives.Own and create a content calendar mapped to each stage of our customer journey.Create high-quality content for web pages, videos, webinars, whitepapers, case studies, email campaigns, social media, and more.Collaborate with cross-functional teams including marketing, product management, and sales to ensure content consistency and alignment with brand voice and messaging.Manage content distribution to ensure maximum reach and impact, utilizing SEO, social, and other digital marketing tactics.Analyze content performance metrics and adjust strategies as needed to optimize engagement and conversion rates.Stay updated with industry trends and best practices in content marketing and apply them to continuous improvement of our content strategy.Required Skills and Experience:
Bachelor's degree in Marketing, Communications, Journalism, or related field.Minimum 5 years of experience in content marketing in the B2B space, preferably within a digital service platform or SaaS industry.Legal or healthcare industry experience a plus.A strong portfolio of impactful content across web, print, and video formatsAbility to create content independently, with strong concepting, writing, and preferably design skills.Experience sourcing additional creative resources/agencies, providing leadership and ensuring quality and accountability.Proficiency in marketing automation and CRM platforms (Account Engagement and Salesforce experience strongly preferred).Excellent written and verbal communication skills with meticulous attention to detail.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Experience in WordPress, SEO Yoast, Canva, Adobe Creative Suite, and Pendo a plus.Fluency in graphic design and video editing tools
Benefits:Libra Solutions offers competitive compensation, and benefits that includes medical, dental, vision and life insurance plans, plus 401(k) with company match, flexible spending accounts and paid time off.
About Us
When life gets hard, we make it easier!
Libra Solutions helps overcome the burdens created by slow-moving legal processes. Combining technical innovation and financial strength, we help speed cumbersome workflows and ease financial barriers for our customers.
And our companies are leaders in their industries!
One of our core companies,
MoveDocs , is a Personal Injury Solutions Platform designed to be an end-to-end solution for law firms to help uninsured and under-insured patients gain access to healthcare they need but cannot afford. We are proud of our mission and passionate about applying technology to the challenge of making healthcare more accessible.
Together, under the Libra Solutions banner, we have relationships with over 40,000 attorneys and over 7,000 healthcare providers nationwide which gives us an amazing platform to service our customers. The combination of our footprints, relationships, technology, and funding power solidifies our combined companies as the premier leaders in medical lien, inheritance and pre-settlement funding and servicing.