WESCO International
Loyalty Marketing Manager
WESCO International, Pittsburgh, Pennsylvania, us, 15289
Job Description
The Loyalty Marketing Manager is responsible for developing, implementing, and measuring strategic loyalty marketing plans to drive engagement and revenue growth across internal stakeholders and key customer segments. You will manage Wesco's loyalty program roadmap for customer retention and expansion, ensuring program growth goals are met. As a cross-functional manager, you will help drive SBU go-to-market strategies to bring our best-in-class program to life, promote awareness and advance company wide adoption.
Responsibilities:Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.Implement marketing plans and manage associated marketing activities.Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.Recommend methods for developing existing or related markets and expanding into new ones.Keep informed of new marketing approaches and products, services, and solutions offered by competitors.Utilize Wesco's project management system to ensure timely execution of projects and role clarity of creative department.Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.Qualifications
Bachelor's Degree - Marketing or Business Administration required; Masters' Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred7+ years experience in product or field marketing3+ years experience in strategic business planning5+ years experience in product or field marketing preferredExperience in Industrial/B2B marketing preferred; distribution experience a plus preferredIndustry knowledge, including suppliers, customers, and competitors preferredExperience in hiring, training, developing, managing and appraising personnel preferredMarketing strategy and implementationStrong creativity and entrepreneurial driveStrong written and verbal communication skillsStrong research and analytics skillsHighly organized and detail-orientedAbility to work in a fast-paced, dynamic environmentAbility to influence others, meet deadlines, and deliver resultsAbility to travel 0-25% of the time
Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
About the Team
At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.
Our company's greatest asset is our people. Wesco is committed to fostering diversity and inclusion across our workforce by embracing the unique perspectives, authenticity and individuality of more than 20,000 Wesco employees around the globe. Through our Business Resource Groups, comprehensive benefits plan and our community outreach initiatives, you can be a part of a welcoming work community who provides platforms for your success.
Learn more about Working at Wesco here and apply online today!
Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.
The Loyalty Marketing Manager is responsible for developing, implementing, and measuring strategic loyalty marketing plans to drive engagement and revenue growth across internal stakeholders and key customer segments. You will manage Wesco's loyalty program roadmap for customer retention and expansion, ensuring program growth goals are met. As a cross-functional manager, you will help drive SBU go-to-market strategies to bring our best-in-class program to life, promote awareness and advance company wide adoption.
Responsibilities:Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.Implement marketing plans and manage associated marketing activities.Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.Recommend methods for developing existing or related markets and expanding into new ones.Keep informed of new marketing approaches and products, services, and solutions offered by competitors.Utilize Wesco's project management system to ensure timely execution of projects and role clarity of creative department.Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.Qualifications
Bachelor's Degree - Marketing or Business Administration required; Masters' Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred7+ years experience in product or field marketing3+ years experience in strategic business planning5+ years experience in product or field marketing preferredExperience in Industrial/B2B marketing preferred; distribution experience a plus preferredIndustry knowledge, including suppliers, customers, and competitors preferredExperience in hiring, training, developing, managing and appraising personnel preferredMarketing strategy and implementationStrong creativity and entrepreneurial driveStrong written and verbal communication skillsStrong research and analytics skillsHighly organized and detail-orientedAbility to work in a fast-paced, dynamic environmentAbility to influence others, meet deadlines, and deliver resultsAbility to travel 0-25% of the time
Wesco International, Inc., including its subsidiaries and affiliates ("Wesco") provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
About the Team
At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on.
Our company's greatest asset is our people. Wesco is committed to fostering diversity and inclusion across our workforce by embracing the unique perspectives, authenticity and individuality of more than 20,000 Wesco employees around the globe. Through our Business Resource Groups, comprehensive benefits plan and our community outreach initiatives, you can be a part of a welcoming work community who provides platforms for your success.
Learn more about Working at Wesco here and apply online today!
Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company.