Universal Avionics
Director of Marketing & Communications
Universal Avionics, Tucson, Arizona, United States, 85718
Universal Avionics (UA) is a leading provider of cutting-edge avionics technology. We continue to be at the forefront of the avionics industry, safely guiding business, commercial, and military pilots and their passengers worldwide for over 40 years with our innovative avionics solutions, including navigation, electronic display, terrain awareness, recorders, enhanced flight vision systems, and synthetic vision systems for aerospace applications. We focus on producing quality, high-tech electronic aerospace avionics that are highly dependable and improve safety and efficiency for airline and cargo operations, business aviation, and special missions. This position is based in Tucson, AZ.
We have an exciting opportunity to join our Marketing team as our Director of Marketing & Communications. We seek a marketing leader who is a great communicator, can build trust and collaboration, and has a versatile skill set. If you are a strategic and analytical thinker with strong leadership, interpersonal, and organizational skills who can direct, implement, monitor, and evaluate Universal Avionics marketing and communications strategy and programs, then we would love to talk to you. This position reports directly to the Chief Executive Officer. It is an onsite position with the opportunity to work a hybrid schedule, per the company policy.
Essential Duties and Responsibilities include, but are not limited to, the following:
Directs and implements the organization's advertising and promotional activities and prepares effective marketing campaigns based on identified needs and/or market research.Product promotion (following U.S. DOT regulatory requirements).Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points (internal and external).Translates the overall marketing vision aligned with the company goals into an integrated business plan, tactics, projects, and deliverables.Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and will develop and implement a focused communication program.Oversees critical marketing functions, including market research to identify and recommend effective marketing approaches, communications, and product planning.Oversees efficient processes for the regulatory review and approval of communication materials.Explores and adopts new channels, methods, and platforms to optimize marketing communications.Oversees planning for trade shows and conferences to showcase products and amplify messaging.Utilizes technology and data to improve and accelerate marketing activities with the focus on Artificial Intelligent technologies.Manages a departmental sub-function within a broader departmental function.Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.Spearhead the development and implementation of the company’s Marketing Plan as the external expression of the organization’s strategic plan and annual operating goals, using input from key stakeholders across the organization.Using the Marketing Plan as a guide, recommend an annual Marketing budget for advertising, shows and events, etc., and, upon approval, manage internal and external resources and activities accordingly.Ability to travel frequently.Supervisory Responsibilities:
Recruits, interviews, hires, and trains supervisory/ management team members and support staff in the department.Oversees the daily workflow of the department.Provides constructive and timely performance evaluations.Handles discipline and termination of employees and in accordance with company policy.Minimum Qualifications:
An individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Skills/Abilities:
Excellent verbal and written communication skills.Thorough understanding of market developments.Thorough understanding of marketing strategies and practices.Excellent interpersonal and customer service skills.Excellent organizational skills and attention to detail.Strong analytical and problem-solving skills.Strong supervisory and leadership skills.Expertise with Microsoft Office Suite.Expertise with Adobe Creative Suites.Experience with Pardot strongly desired.Experience with Salesforce an asset.Education and Experience:
Bachelor’s degree in Business Administration, Aerospace, Marketing, Communications, or related field required; Master’s degree preferredMinimum of five (5) years of experience in marketing and long-range planning required.Minimum of five (5) years of managerial experience.Relevant experience in the aviation industry is preferred but not mandatory.Competencies:
To be successful in this role, the Director of Marketing & Communications will demonstrate:
Success in a marketing leadership role working for a company that sells products with substantial technical complexity, predominantly through channel partners (dealers), after-market, or original equipment manufacturers (OEM).An ability to establish strong cross-functional working relationships, enabling effective collaboration with key stakeholders across the organization on multidisciplinary projects.A motivation to deliver enhanced customer services with exceptional customer experience.Creativity, self-motivation, and an ability to take initiatives to meet tight deadlines.Excellent strategic, analytical, and problem-solving skills.Language Skills:
Exceptional communication skills – both verbal and written.
Mathematical Skills:
General math skills are required to perform this job.
Reasoning Ability:
Project management skills with demonstrated ability to meet priorities within tight timelines and high client expectations, and where necessary to renegotiate deliverables.
Ability to quickly grasp varied technical and business concepts and to translate them into compelling value propositions for the company’s current and prospective customers.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a standard office environment where the noise level in the work environment is usually quiet to moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to grasp, handle, or feel, reach with hands and arms, and talk, see, and hear. The employee is frequently required to stand, walk, and sit. The employee must occasionally lift and/or move up to 50 pounds.
What motivates our team:
Excellent benefits, including medical, vision, dental, PTO, 401k, and much more, as well as a robust health & wellness programStrong life-work balanceGreat company cultureGroundbreaking work opportunitiesImpactful innovation in the avionics industryPassionate & dedicated team membersA work environment that fosters training, professional development, and career advancementWhy you’ll like working here:
Universal Avionics is a mid-sized company with all the functions and benefits of a much larger organization, so you get the best of both worlds.You’ll make an impact! You’ll be part of a company that is making huge strides in the safety and reliability of air travel.You’ll work with very motivated and skilled people who are excellent at what they do and are great mentors.You’ll bring your own unique skills set and passion to create a mutually beneficial working and learning environment.At UASC, we care about our employees, both personally and professionally.
About Universal AvionicsUniversal Avionics and its parent company, Elbit Systems, Ltd., represent decades of leadership and innovation as developers and suppliers of Head-Down Displays (HDD), Head-Up Displays (HUD), Head Wearable Displays (HWD), and Combined Vision Systems (CVS), which includes both our Enhanced Vision System (EVS) and Synthetic Vision System (SVS). Universal Avionics is also a leading manufacturer of innovative commercial avionics systems, offering retrofit and forward-fit solutions for the largest diversification of aircraft types in the industry.To learn more about Universal Avionics, visit
www.universalavionics.com
We have an exciting opportunity to join our Marketing team as our Director of Marketing & Communications. We seek a marketing leader who is a great communicator, can build trust and collaboration, and has a versatile skill set. If you are a strategic and analytical thinker with strong leadership, interpersonal, and organizational skills who can direct, implement, monitor, and evaluate Universal Avionics marketing and communications strategy and programs, then we would love to talk to you. This position reports directly to the Chief Executive Officer. It is an onsite position with the opportunity to work a hybrid schedule, per the company policy.
Essential Duties and Responsibilities include, but are not limited to, the following:
Directs and implements the organization's advertising and promotional activities and prepares effective marketing campaigns based on identified needs and/or market research.Product promotion (following U.S. DOT regulatory requirements).Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points (internal and external).Translates the overall marketing vision aligned with the company goals into an integrated business plan, tactics, projects, and deliverables.Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and will develop and implement a focused communication program.Oversees critical marketing functions, including market research to identify and recommend effective marketing approaches, communications, and product planning.Oversees efficient processes for the regulatory review and approval of communication materials.Explores and adopts new channels, methods, and platforms to optimize marketing communications.Oversees planning for trade shows and conferences to showcase products and amplify messaging.Utilizes technology and data to improve and accelerate marketing activities with the focus on Artificial Intelligent technologies.Manages a departmental sub-function within a broader departmental function.Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.Spearhead the development and implementation of the company’s Marketing Plan as the external expression of the organization’s strategic plan and annual operating goals, using input from key stakeholders across the organization.Using the Marketing Plan as a guide, recommend an annual Marketing budget for advertising, shows and events, etc., and, upon approval, manage internal and external resources and activities accordingly.Ability to travel frequently.Supervisory Responsibilities:
Recruits, interviews, hires, and trains supervisory/ management team members and support staff in the department.Oversees the daily workflow of the department.Provides constructive and timely performance evaluations.Handles discipline and termination of employees and in accordance with company policy.Minimum Qualifications:
An individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Skills/Abilities:
Excellent verbal and written communication skills.Thorough understanding of market developments.Thorough understanding of marketing strategies and practices.Excellent interpersonal and customer service skills.Excellent organizational skills and attention to detail.Strong analytical and problem-solving skills.Strong supervisory and leadership skills.Expertise with Microsoft Office Suite.Expertise with Adobe Creative Suites.Experience with Pardot strongly desired.Experience with Salesforce an asset.Education and Experience:
Bachelor’s degree in Business Administration, Aerospace, Marketing, Communications, or related field required; Master’s degree preferredMinimum of five (5) years of experience in marketing and long-range planning required.Minimum of five (5) years of managerial experience.Relevant experience in the aviation industry is preferred but not mandatory.Competencies:
To be successful in this role, the Director of Marketing & Communications will demonstrate:
Success in a marketing leadership role working for a company that sells products with substantial technical complexity, predominantly through channel partners (dealers), after-market, or original equipment manufacturers (OEM).An ability to establish strong cross-functional working relationships, enabling effective collaboration with key stakeholders across the organization on multidisciplinary projects.A motivation to deliver enhanced customer services with exceptional customer experience.Creativity, self-motivation, and an ability to take initiatives to meet tight deadlines.Excellent strategic, analytical, and problem-solving skills.Language Skills:
Exceptional communication skills – both verbal and written.
Mathematical Skills:
General math skills are required to perform this job.
Reasoning Ability:
Project management skills with demonstrated ability to meet priorities within tight timelines and high client expectations, and where necessary to renegotiate deliverables.
Ability to quickly grasp varied technical and business concepts and to translate them into compelling value propositions for the company’s current and prospective customers.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This is a standard office environment where the noise level in the work environment is usually quiet to moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to grasp, handle, or feel, reach with hands and arms, and talk, see, and hear. The employee is frequently required to stand, walk, and sit. The employee must occasionally lift and/or move up to 50 pounds.
What motivates our team:
Excellent benefits, including medical, vision, dental, PTO, 401k, and much more, as well as a robust health & wellness programStrong life-work balanceGreat company cultureGroundbreaking work opportunitiesImpactful innovation in the avionics industryPassionate & dedicated team membersA work environment that fosters training, professional development, and career advancementWhy you’ll like working here:
Universal Avionics is a mid-sized company with all the functions and benefits of a much larger organization, so you get the best of both worlds.You’ll make an impact! You’ll be part of a company that is making huge strides in the safety and reliability of air travel.You’ll work with very motivated and skilled people who are excellent at what they do and are great mentors.You’ll bring your own unique skills set and passion to create a mutually beneficial working and learning environment.At UASC, we care about our employees, both personally and professionally.
About Universal AvionicsUniversal Avionics and its parent company, Elbit Systems, Ltd., represent decades of leadership and innovation as developers and suppliers of Head-Down Displays (HDD), Head-Up Displays (HUD), Head Wearable Displays (HWD), and Combined Vision Systems (CVS), which includes both our Enhanced Vision System (EVS) and Synthetic Vision System (SVS). Universal Avionics is also a leading manufacturer of innovative commercial avionics systems, offering retrofit and forward-fit solutions for the largest diversification of aircraft types in the industry.To learn more about Universal Avionics, visit
www.universalavionics.com