Lehigh University
Digital Marketing Specialist, College of Health
Lehigh University, Bethlehem, Pennsylvania, United States, 18020
Unlock Your Digital Marketing Potential at Lehigh University!
Lehigh University's College of Health (COH) is seeking an exceptional Digital Marketing Specialist to join our dynamic team. If you're passionate about crafting compelling digital experiences and driving awareness for a prestigious academic institution, this is the opportunity you've been waiting for.
As a Digital Marketing Specialist, you'll play a pivotal role in shaping the College's digital marketing strategies and processes. You'll work closely with the Marketing & Communications Manager to develop and execute campaigns that resonate with key audiences, build brand awareness, and drive interest in the College's programs and initiatives.
Your responsibilities will include:
1. Standardizing and implementing content management practice• Build robust content management strategy (Dropbox, Google Drive, Adobe, etc.)• Implement strategy consistently across platforms through the organization of current content and written processes to ensure long-term storage and maintenance of future content
2. Improving marketing and communications workflow• Create a workflow for marketing and communications within the College's digital marketing systems (Salesforce, Pardot, Mogli SMS, Mailchimp)• Ensure the workflow is easy to follow year after year throughout the standard phases of the admissions cycle and academic year
3. Supporting marketing (recruiting) campaigns directly• Support the delivery and measurement of digital outreach campaigns (advertising via Salesforce/LinkedIn/etc.)• Work with team members and stakeholders to coordinate direct email campaigns to internal and external audiences
4. Maintaining current digital marketing and communications efforts• Ensure regular, efficient update of relevant contact lists• Develop and oversee enhanced digital signage usage
Qualifications
• Bachelor's degree in Marketing, Communications, or a related field• One to three years of work experience• Strong understanding of digital marketing principles and best practices• Excellent written and verbal communication skills• Proficiency with digital marketing tools and analytics platforms• Ability to work in a fast-paced, collaborative environment
Lehigh University offers a comprehensive and family friendly benefits package which includes but is not limited to Health Care, Retirement and Educational benefits. Information can be found on our website
This position is a Grade: 8 - 40, offering an approximate salary of $46,180-$55,420 and is subject to change based on experience, skills and qualifications. The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor. Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist
We are an equal-opportunity employer committed to fostering a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position. Only complete applications will be considered therefore please complete the entire application. Once the posting is removed from the website applications may no longer be allowed to be completed.
Advertised:
August 13, 2024 Eastern Daylight TimeApplications close:
Lehigh University's College of Health (COH) is seeking an exceptional Digital Marketing Specialist to join our dynamic team. If you're passionate about crafting compelling digital experiences and driving awareness for a prestigious academic institution, this is the opportunity you've been waiting for.
As a Digital Marketing Specialist, you'll play a pivotal role in shaping the College's digital marketing strategies and processes. You'll work closely with the Marketing & Communications Manager to develop and execute campaigns that resonate with key audiences, build brand awareness, and drive interest in the College's programs and initiatives.
Your responsibilities will include:
1. Standardizing and implementing content management practice• Build robust content management strategy (Dropbox, Google Drive, Adobe, etc.)• Implement strategy consistently across platforms through the organization of current content and written processes to ensure long-term storage and maintenance of future content
2. Improving marketing and communications workflow• Create a workflow for marketing and communications within the College's digital marketing systems (Salesforce, Pardot, Mogli SMS, Mailchimp)• Ensure the workflow is easy to follow year after year throughout the standard phases of the admissions cycle and academic year
3. Supporting marketing (recruiting) campaigns directly• Support the delivery and measurement of digital outreach campaigns (advertising via Salesforce/LinkedIn/etc.)• Work with team members and stakeholders to coordinate direct email campaigns to internal and external audiences
4. Maintaining current digital marketing and communications efforts• Ensure regular, efficient update of relevant contact lists• Develop and oversee enhanced digital signage usage
Qualifications
• Bachelor's degree in Marketing, Communications, or a related field• One to three years of work experience• Strong understanding of digital marketing principles and best practices• Excellent written and verbal communication skills• Proficiency with digital marketing tools and analytics platforms• Ability to work in a fast-paced, collaborative environment
Lehigh University offers a comprehensive and family friendly benefits package which includes but is not limited to Health Care, Retirement and Educational benefits. Information can be found on our website
This position is a Grade: 8 - 40, offering an approximate salary of $46,180-$55,420 and is subject to change based on experience, skills and qualifications. The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor. Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist
We are an equal-opportunity employer committed to fostering a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position. Only complete applications will be considered therefore please complete the entire application. Once the posting is removed from the website applications may no longer be allowed to be completed.
Advertised:
August 13, 2024 Eastern Daylight TimeApplications close: