Uniqlo
Product & Brand Marketing Manager, US Marketing
Uniqlo, New York, New York, us, 10261
Position Overview:
The aim of the role is to establish the Uniqlo LifeWear brand in the U.S. for Uniqlo by developing robust seasonal plans as well as weekly templates incorporating both global directions and local business needs. Under the supervision of the Product and Brand Marketing Leader, this role is responsible for developing the seasonal brand plans and product marketing plans working together with Uniqlo's global headquarter in Tokyo, all US cross-functional teams, and when necessary, external partners and agencies.
In this role, you will primarily be working cross-functionally with Merchandising, PR, Visual Merchandising, Retail Marketing, Global Creative Lab and E-Commerce Teams.
Job Responsibilities:Develop seasonal brand and product marketing strategies for UniqloResponsible for establishing the strategy and executing the key go-to-market tactics for the US to drive awareness and sell thru of key productsCollaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plansProvide direction and guidance on U.S. brand campaign, product copy, visual, and asset creation, and campaign rollout timelineEstablish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports Uniqlo key attributes through product marketing communicationEnsure optimized product marketing communication for the US consumer for all product marketing materialsLead the development of creative, event, influencer programs as neededConduct business analyses and post marketing campaign reviewsDevelop and execute brand event in flagship store and onlineProactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendationsMeet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.Other duties as assignedFrequent in person collaborationQualifications:
Bachelor's Degree in Marketing and/or Communications requiredMinimum 3-5 years' experience of brand, product or retail marketing/communicationsExperience with retail and consumer marketing requiredExperience in event marketing is a plusStrategic and creative thinker who is outgoing and an effective communicator.Must possess strong presentation skills.Excellent writing and organization skills.Proven ability to work independently with limited day-to-day direction.Must be detail oriented, resourceful, self-motivated, and proactive.Skilled at managing projects - resources, assets, budget, information and timelineDetail oriented, self-starter with a high level of accuracyAbility to handle multiple projects and work efficiently and effectively
Salary: $115,000 - $133,000 annually*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary.
As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
The aim of the role is to establish the Uniqlo LifeWear brand in the U.S. for Uniqlo by developing robust seasonal plans as well as weekly templates incorporating both global directions and local business needs. Under the supervision of the Product and Brand Marketing Leader, this role is responsible for developing the seasonal brand plans and product marketing plans working together with Uniqlo's global headquarter in Tokyo, all US cross-functional teams, and when necessary, external partners and agencies.
In this role, you will primarily be working cross-functionally with Merchandising, PR, Visual Merchandising, Retail Marketing, Global Creative Lab and E-Commerce Teams.
Job Responsibilities:Develop seasonal brand and product marketing strategies for UniqloResponsible for establishing the strategy and executing the key go-to-market tactics for the US to drive awareness and sell thru of key productsCollaborate with Global Marketing team and cross-functional US teams to co-develop season and weekly marketing plansProvide direction and guidance on U.S. brand campaign, product copy, visual, and asset creation, and campaign rollout timelineEstablish understanding of Uniqlo LifeWear with breakthrough communication that elevates the brand and supports Uniqlo key attributes through product marketing communicationEnsure optimized product marketing communication for the US consumer for all product marketing materialsLead the development of creative, event, influencer programs as neededConduct business analyses and post marketing campaign reviewsDevelop and execute brand event in flagship store and onlineProactively leverage data, market insights, marketing tools and the spectrum of marketing channels to develop and execute impactful strategic recommendationsMeet deadlines, leading internal teams, accurately budget/forecast, campaign analysis, and tracking/monitoring.Other duties as assignedFrequent in person collaborationQualifications:
Bachelor's Degree in Marketing and/or Communications requiredMinimum 3-5 years' experience of brand, product or retail marketing/communicationsExperience with retail and consumer marketing requiredExperience in event marketing is a plusStrategic and creative thinker who is outgoing and an effective communicator.Must possess strong presentation skills.Excellent writing and organization skills.Proven ability to work independently with limited day-to-day direction.Must be detail oriented, resourceful, self-motivated, and proactive.Skilled at managing projects - resources, assets, budget, information and timelineDetail oriented, self-starter with a high level of accuracyAbility to handle multiple projects and work efficiently and effectively
Salary: $115,000 - $133,000 annually*
*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.
The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary.
As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.