Southeast Bank
Digital Marketing Manager
Southeast Bank, Knoxville, Tennessee, United States, 37955
Digital Marketing Manager
Job Details
Job Location
Home Office - KNOXVILLE, TN
Description
TITLE:
Digital Marketing Manager
DEPARTMENT:
Marketing
SUPERVISES:
Junior staff members and Interns
JOB CLASSIFICATION:
Exempt
HOURS:
M-F 8:00 5:00; Occasional overtime hours as required
LOCATION:
Hybrid remote and in-person, 12700 Kingston Pike, Knoxville, TN 37934
ESSENTIAL FUNCTIONS:
Oversee the organizations digital marketing and advertising strategy in order to achieve goals set by senior leadership, including but not limited to the areas of email marketing, website user experience, mobile app experience, search engine optimization, and digital advertising on platforms such as Google Ads, Facebook Ads, and other ad service platforms
Coordinate and communicate digital marketing and advertising campaigns and their respective objectives in an effective manner
Coordinate the execution of digital marketing and advertising strategy by setting tasks, providing guidance, and monitoring execution of tasks among appropriate team members
Ensure the performance of digital marketing campaigns is effectively measured and report on performance of digital marketing campaigns
Leverage the organizations activities for online amplification, such as events, donations, social promotions, and contests
Collaborate with Marketing Manager and appropriate team members to translate marketing requests from employees into effective digital campaigns
Organize and maintain calendar of digital advertising campaigns
Collaborate with management to develop digital advertising budgets and communicate budgeting adjustments
Ensure all digital marketing and advertising content meets compliance/legal standards
Qualifications
SKILLS, KNOWLEDGE AND TRAINING
:
Interpersonal skills in dealing with customers and employees
Understanding of bank/student loan products, policies, and regulations
Analytical thinking and problem solving in a fast-paced environment
Present marketing objectives and results clearly and effectively
Strong writer with exceptional attention to detail. Strong understanding of AP style as it relates to press releases and formal writing
Can prioritize and plan work activities to develop realistic action plans to meet deadlines
Thorough understanding of the digital marketing landscape and the tools to utilize in order to execute the organization's digital strategy
R
E
QUIRED EXPERIENCE:
Bachelor's degree required
5+ years of relevant marketing experience
Exceptional writing skills
Excellent interpersonal skills coupled with effective marketing skills
Project management and proven problem-solving skills
WORKING CONDITIONS:
Sitting for long periods of time; approximately 8 hours a day with the ability to move around
Lift 10-20lbs periodically.
Occasionally work evenings and/or weekends as needed
SouthEast Bank is an equal opportunity employer. It is our policy to treat all individuals equally, regardless of race, color, religion, sex, gender, national origin, disability, age, genetic information, sexual orientation, transgender/gender identity, sexual preference, or service in the armed forces.
Job Details
Job Location
Home Office - KNOXVILLE, TN
Description
TITLE:
Digital Marketing Manager
DEPARTMENT:
Marketing
SUPERVISES:
Junior staff members and Interns
JOB CLASSIFICATION:
Exempt
HOURS:
M-F 8:00 5:00; Occasional overtime hours as required
LOCATION:
Hybrid remote and in-person, 12700 Kingston Pike, Knoxville, TN 37934
ESSENTIAL FUNCTIONS:
Oversee the organizations digital marketing and advertising strategy in order to achieve goals set by senior leadership, including but not limited to the areas of email marketing, website user experience, mobile app experience, search engine optimization, and digital advertising on platforms such as Google Ads, Facebook Ads, and other ad service platforms
Coordinate and communicate digital marketing and advertising campaigns and their respective objectives in an effective manner
Coordinate the execution of digital marketing and advertising strategy by setting tasks, providing guidance, and monitoring execution of tasks among appropriate team members
Ensure the performance of digital marketing campaigns is effectively measured and report on performance of digital marketing campaigns
Leverage the organizations activities for online amplification, such as events, donations, social promotions, and contests
Collaborate with Marketing Manager and appropriate team members to translate marketing requests from employees into effective digital campaigns
Organize and maintain calendar of digital advertising campaigns
Collaborate with management to develop digital advertising budgets and communicate budgeting adjustments
Ensure all digital marketing and advertising content meets compliance/legal standards
Qualifications
SKILLS, KNOWLEDGE AND TRAINING
:
Interpersonal skills in dealing with customers and employees
Understanding of bank/student loan products, policies, and regulations
Analytical thinking and problem solving in a fast-paced environment
Present marketing objectives and results clearly and effectively
Strong writer with exceptional attention to detail. Strong understanding of AP style as it relates to press releases and formal writing
Can prioritize and plan work activities to develop realistic action plans to meet deadlines
Thorough understanding of the digital marketing landscape and the tools to utilize in order to execute the organization's digital strategy
R
E
QUIRED EXPERIENCE:
Bachelor's degree required
5+ years of relevant marketing experience
Exceptional writing skills
Excellent interpersonal skills coupled with effective marketing skills
Project management and proven problem-solving skills
WORKING CONDITIONS:
Sitting for long periods of time; approximately 8 hours a day with the ability to move around
Lift 10-20lbs periodically.
Occasionally work evenings and/or weekends as needed
SouthEast Bank is an equal opportunity employer. It is our policy to treat all individuals equally, regardless of race, color, religion, sex, gender, national origin, disability, age, genetic information, sexual orientation, transgender/gender identity, sexual preference, or service in the armed forces.