Focus Brands LLC
Vice President, Marketing
Focus Brands LLC, Charlotte, North Carolina, United States, 28269
Qualifications
Bachelor's Degree in Business, Marketing, Communications, Advertising, or other related field (Preferred)More than 15 years of experience in marketing or advertising (Preferred)4-7 years of experience in leadership (Preferred)Experience in successfully managing multiple agencies, including a national media agency (Preferred)Retail, franchisee, restaurant, food, beverage, and/or international experience (Preferred)Strong knowledge of national and local traditional and digital media planning and buyingAbility to develop and align strategic marketing and advertising plans with brand objectivesAbility to communicate complex concepts in clear, concise language and to demonstrate active listening while engaging othersAbility to develop and maintain positive business relationships with senior management, stakeholders, and other departmentsAbility to adapt and adjust planned work by analyzing work demands and competing prioritiesAbility to assess situations, provide counsel, and identify solutions that resolve challenges/issuesAbility to mentor, motivate, and guide staff toward achieving goalsResponsibilities
Accountable for reflecting the brand ambition/positioning in all elements of communication/marketing programs across all channelsOrchestrates and influences Franchise organizations around the Annual Operating Plan and long-term 5-year planResponsible for managing Franchisee Advisory Council meetings and activitiesLeads strategic development of brand marketing plan and calendar to increase brand relevance and drive profitable salesDevelops long-range brand goals and objectives for domestic marketsLeads analysis of marketing programs and adjusts strategy and tactics to increase effectivenessDevelops and implements marketing and advertising strategies based on promotion, brand, and menu objectivesMonitors and analyzes performance of marketing initiatives for continual optimizationProvides strategic direction for key national agenciesPartners with cross-functional department leaders to ensure brand promise is delivered across all consumer channelsProvides strategic leadership to the Franchise Marketing teamCollaborates with teams to approve marketing materials and increase revenueCreates the national marketing calendar, including core pillars, new product initiatives, and promotionsAccountable for ensuring national and local funds generate ROI above benchmarksExecutes marketing aspects of the brand's technology programsPartners with marketing and creative teams to create marketing elementsCollaborates to conduct consumer and market research to identify sales opportunitiesManages national brand marketing/advertising budget and provides strategic direction for local marketing dollarsPlans the Ad Fund based on centralized tools and ensures accurate allocation of feesPartners with culinary teams to develop consumer-focused menu strategiesOversees culinary team to test and introduce new productsCollaborates on menu innovation with the international teamBuilds and directs a high-functioning teamInstills collaboration across Brand disciplines and Focus departmentsEnsures legal and ethical business conductOversees people processes to ensure talent for current and future needsAttracts, retains, and develops effective professionals and support staffCultivates leadership and talent to deliver resultsDetermines work methods and directs associates' workDrives performance goals and provides ongoing feedback and coachingEvaluates hiring, promotion, and salary recommendationsIdentifies skill gaps and developmental opportunitiesServes as the expert on actionable consumer insights and strategiesAccountable for calendaring the annual consumer plan to achieve sales and traffic objectivesLeads brand-level execution of demand generation capabilities developed by Shared ServicesJob Summary Auntie Anne's is the country's largest pretzel brand with over 1100 domestic locations generating over $700 million in revenue. The VP, Marketing is the senior marketing leader for the brand, developing and executing marketing strategies and programs to enable continued brand growth and profitability across multiple channels. The position focuses on increasing brand relevance, growing brand engagement, and driving traffic to in-store and off-premise channels. The VP, Marketing inspires the organization by identifying consumer opportunities and rallying the organization to address both long and short-term opportunities through sharpened positioning of the brand as well as focused innovation.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Education:Bachelor's Degree in Business, Marketing, Communications, Advertising, or other related field (Preferred)Work Experience:More than 15 years of experience in marketing or advertising (Preferred)4-7 years of experience in leadership (Preferred)Experience in managing multiple agencies, including a national media agency (Preferred)Retail, franchisee, restaurant, food, beverage, and/or international experience (Preferred)Skills & Abilities:Strong knowledge of national and local traditional and digital media planning and buyingAbility to develop and align strategic marketing and advertising plans with brand objectivesAbility to communicate complex concepts clearly and conciselyAbility to develop and maintain positive business relationshipsAbility to adapt to work demands and competing prioritiesAbility to assess situations and provide solutionsAbility to mentor and motivate staffCompany information: Atlanta-based Focus Brands is a leading developer of global multi-channel foodservice brands.
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Bachelor's Degree in Business, Marketing, Communications, Advertising, or other related field (Preferred)More than 15 years of experience in marketing or advertising (Preferred)4-7 years of experience in leadership (Preferred)Experience in successfully managing multiple agencies, including a national media agency (Preferred)Retail, franchisee, restaurant, food, beverage, and/or international experience (Preferred)Strong knowledge of national and local traditional and digital media planning and buyingAbility to develop and align strategic marketing and advertising plans with brand objectivesAbility to communicate complex concepts in clear, concise language and to demonstrate active listening while engaging othersAbility to develop and maintain positive business relationships with senior management, stakeholders, and other departmentsAbility to adapt and adjust planned work by analyzing work demands and competing prioritiesAbility to assess situations, provide counsel, and identify solutions that resolve challenges/issuesAbility to mentor, motivate, and guide staff toward achieving goalsResponsibilities
Accountable for reflecting the brand ambition/positioning in all elements of communication/marketing programs across all channelsOrchestrates and influences Franchise organizations around the Annual Operating Plan and long-term 5-year planResponsible for managing Franchisee Advisory Council meetings and activitiesLeads strategic development of brand marketing plan and calendar to increase brand relevance and drive profitable salesDevelops long-range brand goals and objectives for domestic marketsLeads analysis of marketing programs and adjusts strategy and tactics to increase effectivenessDevelops and implements marketing and advertising strategies based on promotion, brand, and menu objectivesMonitors and analyzes performance of marketing initiatives for continual optimizationProvides strategic direction for key national agenciesPartners with cross-functional department leaders to ensure brand promise is delivered across all consumer channelsProvides strategic leadership to the Franchise Marketing teamCollaborates with teams to approve marketing materials and increase revenueCreates the national marketing calendar, including core pillars, new product initiatives, and promotionsAccountable for ensuring national and local funds generate ROI above benchmarksExecutes marketing aspects of the brand's technology programsPartners with marketing and creative teams to create marketing elementsCollaborates to conduct consumer and market research to identify sales opportunitiesManages national brand marketing/advertising budget and provides strategic direction for local marketing dollarsPlans the Ad Fund based on centralized tools and ensures accurate allocation of feesPartners with culinary teams to develop consumer-focused menu strategiesOversees culinary team to test and introduce new productsCollaborates on menu innovation with the international teamBuilds and directs a high-functioning teamInstills collaboration across Brand disciplines and Focus departmentsEnsures legal and ethical business conductOversees people processes to ensure talent for current and future needsAttracts, retains, and develops effective professionals and support staffCultivates leadership and talent to deliver resultsDetermines work methods and directs associates' workDrives performance goals and provides ongoing feedback and coachingEvaluates hiring, promotion, and salary recommendationsIdentifies skill gaps and developmental opportunitiesServes as the expert on actionable consumer insights and strategiesAccountable for calendaring the annual consumer plan to achieve sales and traffic objectivesLeads brand-level execution of demand generation capabilities developed by Shared ServicesJob Summary Auntie Anne's is the country's largest pretzel brand with over 1100 domestic locations generating over $700 million in revenue. The VP, Marketing is the senior marketing leader for the brand, developing and executing marketing strategies and programs to enable continued brand growth and profitability across multiple channels. The position focuses on increasing brand relevance, growing brand engagement, and driving traffic to in-store and off-premise channels. The VP, Marketing inspires the organization by identifying consumer opportunities and rallying the organization to address both long and short-term opportunities through sharpened positioning of the brand as well as focused innovation.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Education:Bachelor's Degree in Business, Marketing, Communications, Advertising, or other related field (Preferred)Work Experience:More than 15 years of experience in marketing or advertising (Preferred)4-7 years of experience in leadership (Preferred)Experience in managing multiple agencies, including a national media agency (Preferred)Retail, franchisee, restaurant, food, beverage, and/or international experience (Preferred)Skills & Abilities:Strong knowledge of national and local traditional and digital media planning and buyingAbility to develop and align strategic marketing and advertising plans with brand objectivesAbility to communicate complex concepts clearly and conciselyAbility to develop and maintain positive business relationshipsAbility to adapt to work demands and competing prioritiesAbility to assess situations and provide solutionsAbility to mentor and motivate staffCompany information: Atlanta-based Focus Brands is a leading developer of global multi-channel foodservice brands.
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