Firefly Childcare New Dorset LLC
Chief Content Officer
Firefly Childcare New Dorset LLC, Fort Worth, Texas, United States, 76135
Chief Content Officer (CCO) The primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.The CCO serves a critical role within the senior management team. Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.The CCO’s primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.Responsibilities:
Design and implement content strategies, plans, and procedures that support and extend marketing and communications initiatives, both short and long-term.Set comprehensive goals for performance and growth for content as a strategic function in the business.Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics.Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO), customer journey maps, SEO strategies, and competitive audits.Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for various user experiences.Collaborate with the company’s senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities.Work with the company’s technical/digital teams to implement an efficient content management system (CMS) and other essential technology systems.Create an organizational structure and hire/supervise leaders in all content verticals; manage the efforts of other team’s writers, editors, producers, and content managers.Conduct ongoing usability tests to gauge content effectiveness and make recommendations based on those results.Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness.Ensure a consistent global, enterprise-wide approach for content, including implementing taxonomies and localization/translation strategies.Participate in content expansion activities (investments, acquisitions, alliances, etc.).Criteria for Success:
Positive brand recognition and message consistency across chosen published channels.Gains in defined customer engagement metrics.Website and social media traffic growth.Improvements in positive social media sentiment.Positive customer feedback and survey data.Increases in significant search engine keyword rankings.Creation of new up-sell and cross-sell opportunities through content analysis.A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content.Benefits:
Competitive salaryPaid time offTraining & developmentWellness resources
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.The CCO serves a critical role within the senior management team. Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.The CCO’s primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.Responsibilities:
Design and implement content strategies, plans, and procedures that support and extend marketing and communications initiatives, both short and long-term.Set comprehensive goals for performance and growth for content as a strategic function in the business.Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics.Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO), customer journey maps, SEO strategies, and competitive audits.Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for various user experiences.Collaborate with the company’s senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities.Work with the company’s technical/digital teams to implement an efficient content management system (CMS) and other essential technology systems.Create an organizational structure and hire/supervise leaders in all content verticals; manage the efforts of other team’s writers, editors, producers, and content managers.Conduct ongoing usability tests to gauge content effectiveness and make recommendations based on those results.Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness.Ensure a consistent global, enterprise-wide approach for content, including implementing taxonomies and localization/translation strategies.Participate in content expansion activities (investments, acquisitions, alliances, etc.).Criteria for Success:
Positive brand recognition and message consistency across chosen published channels.Gains in defined customer engagement metrics.Website and social media traffic growth.Improvements in positive social media sentiment.Positive customer feedback and survey data.Increases in significant search engine keyword rankings.Creation of new up-sell and cross-sell opportunities through content analysis.A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content.Benefits:
Competitive salaryPaid time offTraining & developmentWellness resources
#J-18808-Ljbffr