Brookdale
Sales and Marketing Director
Brookdale, Farmington, Connecticut, us, 06030
Overview
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Director of Sales & Marketing
Brookdale Gables Farmington 20 Devonwood Drive, Farmington, CT 06032
The Sales & Marketing Director position offers a competitive base salary plus commission, with additional earning opportunity through our President’s Club!
We are looking for a sales and marketing professional with a proven track record of generating and closing qualified leads to join our stable leadership team. As our Sales & Marketing Director, you will partner with the Executive Director and District Director of Sales to improve occupancy at our
104 independent living & 64 apt assisted living community.
We will provide you with the training and support to develop referral sources and bring in new residents. In this role, you will supervise two sales associates.
Are you Commission Driven?
Receive commission for each move-in! You will receive a % of the revenue you produce!
Brookdale is a Great Place to Be
Our community thrives off of our family-like atmosphere. Everyone is family here and that sets us apart from others in our area. You won’t find a better place to work that works together as one team to ensure our residents are our top priority.
Our beautiful picturesque community is set back in a private setting with a beautiful lake & winding trails.
Our residents are very active, our employees are wonderful, always smiling & we offer a warm, caring environment.
You Are A Perfect Fit For This Position If:
You have a passion for working with seniors
You have a passion for driving sales
You are a team player
You have compassion, empathy, respect & integrity
You enjoy leading a sales team
Required skills and qualifications:
Must have at least 5 years sales management experience; strong leadership & communication skills
Experience in senior living; healthcare a plus!
Proven track record of generating and closing a high percentage of qualified leads
Ability to effectively listen and communicate both verbally and in writing
Must be self-directed, able to prioritize tasks as well as have the ability to accept directives
Team player with industry knowledge and the ability to connect with families
Ability to build effective relationships with local business partners
Solid business development & event planning skills
Make Lives Better Including Your Own . If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:
Tuition Reimbursement
Pet Insurance
Adoption Reimbursement Benefits
Variety of Associate Discounts
This is an incentive-based position, which may include bonuses, incentive or commission plans. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
Responsibilities
Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.
Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.
Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.
Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
QualificationsEducation and Experience : Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.
Certifications, Licenses, and Other Special Requirements : Frequent car travel requires the incumbent to possess and maintain a valid driver's license.
Management/Decision Making : Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.
Knowledge and Skills : Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services is required.
Physical Demands and Working Conditions
Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Talk or hear
Ability to lift: up to 25 pounds
Vision
Requires interaction with co-workers, residents or vendors
Occasional weekend or evening work if needed to ensure shift coverage
Requires Travel: Frequently
Brookdale is an equal opportunity employer and a drug-free workplace.
Salary Range Information$72,950 - $89,000 / year
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All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Director of Sales & Marketing
Brookdale Gables Farmington 20 Devonwood Drive, Farmington, CT 06032
The Sales & Marketing Director position offers a competitive base salary plus commission, with additional earning opportunity through our President’s Club!
We are looking for a sales and marketing professional with a proven track record of generating and closing qualified leads to join our stable leadership team. As our Sales & Marketing Director, you will partner with the Executive Director and District Director of Sales to improve occupancy at our
104 independent living & 64 apt assisted living community.
We will provide you with the training and support to develop referral sources and bring in new residents. In this role, you will supervise two sales associates.
Are you Commission Driven?
Receive commission for each move-in! You will receive a % of the revenue you produce!
Brookdale is a Great Place to Be
Our community thrives off of our family-like atmosphere. Everyone is family here and that sets us apart from others in our area. You won’t find a better place to work that works together as one team to ensure our residents are our top priority.
Our beautiful picturesque community is set back in a private setting with a beautiful lake & winding trails.
Our residents are very active, our employees are wonderful, always smiling & we offer a warm, caring environment.
You Are A Perfect Fit For This Position If:
You have a passion for working with seniors
You have a passion for driving sales
You are a team player
You have compassion, empathy, respect & integrity
You enjoy leading a sales team
Required skills and qualifications:
Must have at least 5 years sales management experience; strong leadership & communication skills
Experience in senior living; healthcare a plus!
Proven track record of generating and closing a high percentage of qualified leads
Ability to effectively listen and communicate both verbally and in writing
Must be self-directed, able to prioritize tasks as well as have the ability to accept directives
Team player with industry knowledge and the ability to connect with families
Ability to build effective relationships with local business partners
Solid business development & event planning skills
Make Lives Better Including Your Own . If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:
Tuition Reimbursement
Pet Insurance
Adoption Reimbursement Benefits
Variety of Associate Discounts
This is an incentive-based position, which may include bonuses, incentive or commission plans. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
Responsibilities
Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.
Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.
Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management.
Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.
Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
QualificationsEducation and Experience : Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.
Certifications, Licenses, and Other Special Requirements : Frequent car travel requires the incumbent to possess and maintain a valid driver's license.
Management/Decision Making : Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.
Knowledge and Skills : Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services is required.
Physical Demands and Working Conditions
Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Talk or hear
Ability to lift: up to 25 pounds
Vision
Requires interaction with co-workers, residents or vendors
Occasional weekend or evening work if needed to ensure shift coverage
Requires Travel: Frequently
Brookdale is an equal opportunity employer and a drug-free workplace.
Salary Range Information$72,950 - $89,000 / year
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