Digital Marketing Specialist

Title : Digital Marketing SpecialistDuration : 03 Months with Possible of ExtensionLocation : Cambridge, MA 02138 HybridPay Rate: $46/hr on w2Description:Work Schedule: 35 hours/weekLocation: Is the role hybrid? (If hybrid, please clarify schedule): 2-3 days in office, details to be negotiated with manager.Top 3 technical or soft skills you'd like to see that will lead you to request an interview- See below: Essential SkillsProject management and multi-tasking abilitiesAttention to detailExperience with InDesign program and Photoshop Strong writing, copywriting, proofreading, and communication skills for digital platformsResponsibilitiesCoordinate marketing calendar and content production across teamManage project timelines and ensure deadlines are metProject management for marketing emails (built and sent by University's CRM team)Apply and adjust design for projects using existing InDesign templatesUse Photoshop to resize, crop, and make other basic edits to imagesPull and segment data from alumni and donor database (Advance/Qlikview)Use data to create and test variables for personalized and effective outreachTrack key metrics like open/click rates, conversions and report on resultsWrite, proofread, and copyedit content for marketing emails and other projectsOther duties as assignedEssential SkillsProject management and multi-tasking abilitiesAttention to detailExperience with InDesign program and PhotoshopStrong writing, copywriting, proofreading, and communication skills for digital platformsAdditional desired skillsExperience with CRM/email marketingData analysis abilities