Sparks Group
Digital Ads/ Webinar Specialist
Sparks Group, Mc Lean, Virginia, us, 22107
Digital Ads/ Webinar Specialist Job Summary:
We're looking for a
Digital Ads/ Webinar Specialist
to join a well-established and world-renowned Association. This will be a long-term, and
fully remote
opportunity.
Lead Generation Specialist, you will support the day-to-day production and logistics of successful webinars, virtual events and lead generation products including white papers, eBooks, quizzes and surveys. In addition to production responsibilities, you will also be tasked with reporting key metrics to multiple stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, aiding advertising sales representatives, and supporting digital advertising on many online platforms.
Digital Ads/ Webinar Specialist Responsibilities:
Digital Advertising:Works with both internal and external designers to produce branded assets including emails, ads, online ads to promote each campaign. Prepares marketing campaign and email/landing page collateral for each lead generation product using HTML and marketing automation platform, Eloqua.Creates social media campaigns for campaigns and provides follow up reports.Collaborates with the marketing team on supporting lead generation and digital focused revenue marketing campaigns.Creates and updates sales collateral including the online media kit and promotional emails as required.Webinars:Webinars:
Assists with all logistics when working with On24 technology vendor for each individual webinar.Manage the annual calendar of upcoming campaigns for webinars, white papers, eBooks and other lead generation products. Ensures calendar is up to date with all key performance indicators (KPIs).Manages campaign status and updates in project management tool, Asana.Supports the communication process with sponsors from the "kick off" calls throughout the planning and post wrap up process. Acts as the main interface in answering questions and solving any issues. Ensures smooth delivery of campaign by reviewing campaign performance. Provides timely wrap up reports to client and sales team.Digital Ads/ Webinar Specialist Qualifications:
Bachelor's degree in Marketing or related field is preferred.Minimum 1-5 years of equivalent experience.Experience producing webinars required.HTML and email marketing experience is highly preferred.Experience with marketing automation technology like Eloqua, Marketo, Pardot, or HubSpot. Eloqua experience is highly preferred.Must have strong written skills, client facing experience and excellent organizational skills with ability to run multiple projects and meet tight deadlines.
-----------------------------------------------------------------
This job is Fully Remote.
Download the Sparks Group mobile app from
Apple App Store or Google Play
.
-----------------------------------------------------------------
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
This Position Requires U.S. Citizenship
This Position May Either Require COVID-19 Vaccination or Regular Testing
We're looking for a
Digital Ads/ Webinar Specialist
to join a well-established and world-renowned Association. This will be a long-term, and
fully remote
opportunity.
Lead Generation Specialist, you will support the day-to-day production and logistics of successful webinars, virtual events and lead generation products including white papers, eBooks, quizzes and surveys. In addition to production responsibilities, you will also be tasked with reporting key metrics to multiple stakeholders, assisting with marketing efforts to promote lead generation products to advertisers, aiding advertising sales representatives, and supporting digital advertising on many online platforms.
Digital Ads/ Webinar Specialist Responsibilities:
Digital Advertising:Works with both internal and external designers to produce branded assets including emails, ads, online ads to promote each campaign. Prepares marketing campaign and email/landing page collateral for each lead generation product using HTML and marketing automation platform, Eloqua.Creates social media campaigns for campaigns and provides follow up reports.Collaborates with the marketing team on supporting lead generation and digital focused revenue marketing campaigns.Creates and updates sales collateral including the online media kit and promotional emails as required.Webinars:Webinars:
Assists with all logistics when working with On24 technology vendor for each individual webinar.Manage the annual calendar of upcoming campaigns for webinars, white papers, eBooks and other lead generation products. Ensures calendar is up to date with all key performance indicators (KPIs).Manages campaign status and updates in project management tool, Asana.Supports the communication process with sponsors from the "kick off" calls throughout the planning and post wrap up process. Acts as the main interface in answering questions and solving any issues. Ensures smooth delivery of campaign by reviewing campaign performance. Provides timely wrap up reports to client and sales team.Digital Ads/ Webinar Specialist Qualifications:
Bachelor's degree in Marketing or related field is preferred.Minimum 1-5 years of equivalent experience.Experience producing webinars required.HTML and email marketing experience is highly preferred.Experience with marketing automation technology like Eloqua, Marketo, Pardot, or HubSpot. Eloqua experience is highly preferred.Must have strong written skills, client facing experience and excellent organizational skills with ability to run multiple projects and meet tight deadlines.
-----------------------------------------------------------------
This job is Fully Remote.
Download the Sparks Group mobile app from
Apple App Store or Google Play
.
-----------------------------------------------------------------
Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.
This Position Requires U.S. Citizenship
This Position May Either Require COVID-19 Vaccination or Regular Testing